{"id":236553,"date":"2020-10-26T11:08:59","date_gmt":"2020-10-26T10:08:59","guid":{"rendered":"https:\/\/avantemedios.com\/?p=236553"},"modified":"2023-12-27T17:22:10","modified_gmt":"2023-12-27T16:22:10","slug":"las-claves-de-la-compra-programatica","status":"publish","type":"post","link":"https:\/\/avantemedios.com\/ca\/las-claves-de-la-compra-programatica\/","title":{"rendered":"Las claves de la compra program\u00e1tica"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2020\/09\/Claves-compra-programatica-avante-medios-1024×573.png\u00bb title_text=\u00bbClaves compra program\u00e1tica avante medios\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_line_height=\u00bb1.1em\u00bb custom_padding=\u00bb3vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb]

Las claves de la\u00a0Compra Program\u00e1tica<\/a>\u00a0en 60\u201d:\u00a0MULTIDISPOSITIVO<\/a>\u00a0<\/strong><\/h1>\n

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Te explicamos, en s\u00f3lo 1 minuto, las cinco claves de la compra program\u00e1tica.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_line_height=\u00bb1.1em\u00bb header_2_font_size=\u00bb22px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb20px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb]

1\u00aa Clave de la\u00a0#CompraProgram\u00e1tica<\/a>\u00a0en 60 segundos:\u00a0#BRANDSAFETY<\/a>\u00a0\u26d4\ufe0f <\/strong><\/h2>\n

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Para proteger nuestra marca y encontrar un entorno af\u00edn a los objetivos de la campa\u00f1a publicitaria:<\/span><\/p>\n

\u2705 Exclusi\u00f3n de entornos de riesgo<\/span>
\u2705 Negativizaci\u00f3n de Contenidos Keywords<\/span>
\u2705 Proveedores verificados y uso de Black List<\/span>
\u2705 Tecnolog\u00edas Anti-Ad Fraud<\/span><\/p>[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/www.youtube.com\/watch?v=XMyRe9hQMHk\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_video][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_line_height=\u00bb1.1em\u00bb header_2_font_size=\u00bb22px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb20px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb]

2\u00aa Clave de la\u00a0#CompraProgram\u00e1tica<\/a>\u00a0en 60 segundos:\u00a0#VIEWABILITY<\/a>\u00a0\ud83d\udcf2<\/strong><\/h2>\n

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Una m\u00e9trica imprescindible como medidor de eficacia en campa\u00f1as de\u00a0<\/span>#Branding<\/a>\u00a0<\/span><\/p>\n

\u2705 Analizamos qu\u00e9 hay que tener en cuenta a la hora de ejecutar tus campa\u00f1as online con el objetivo de conseguir la mayor viewability \u2b07\ufe0f\u2b07\ufe0f<\/span><\/p>[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/www.youtube.com\/watch?v=yB_o2je9KeM\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_video][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_line_height=\u00bb1.1em\u00bb header_2_font_size=\u00bb22px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb20px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb]

3\u00aa Clave de la\u00a0#CompraProgram\u00e1tica<\/a>\u00a0en 60 segundos:\u00a0#DATA<\/a>\u00a0\ud83d\uddc3<\/span><\/span><\/span><\/strong><\/h2>\n

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Tan necesaria para nuestras campa\u00f1as de marketing \ud83d\udcca Como anunciantes, nos enfrentamos a cantidades abrumadoras de datos cada vez m\u00e1s complejas… \u00bfC\u00f3mo utilizarlos para sacarle el m\u00e1ximo partido a toda esta informaci\u00f3n y crear perfiles precisos de nuestros posibles clientes o prospects? \ud83e\udd14 Te contamos los pros y contras actuales de los diferentes tipos de DATA \ud83d\udce3 \u00a1La informaci\u00f3n es poder!<\/span><\/span><\/span><\/div>\n<\/div>\n<\/div>\n
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\u00a04\u00aa Clave de la\u00a0#CompraProgram\u00e1tica<\/a>\u00a0en 60 segundos:\u00a0#MULTIDISPOSITIVO<\/a>\u00a0\ud83d\udcf2 <\/strong><\/h2>\n

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Soporte de cualquier estrategia omnicanal que busque mejorar la experiencia del cliente \u267b\ufe0f Conocer e impactar al usuario multi-pantalla es uno de los principales retos de cualquier marca, por eso te resumimos las claves de las campa\u00f1as mobile, PC y Smart tv \ud83d\udcf1 \ud83d\udcbb \ud83d\udda5 Aunque estas no son las \u00fanicas pantallas que consume el usuario, y menos a\u00fan los \u00fanicos dispositivos\u2026.<\/span><\/p>[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/www.youtube.com\/watch?v=g51EcqpBZ1c\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″][\/et_pb_video][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_line_height=\u00bb1.1em\u00bb header_2_font_size=\u00bb22px\u00bb header_2_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_last_edited=\u00bboff|desktop\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb20px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb]

5\u00aa Clave de la\u00a0#CompraProgram\u00e1tica<\/a>\u00a0en 60 segundos:\u00a0#GEOLOCALIZACI\u00d3N<\/a>\u00a0<\/strong><\/h2>\n

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Para impactar al usuario en el momento y lugar adecuados \ud83c\udfaf \u00bfSabes lo que es la tecnolog\u00eda\u00a0<\/span>#beacon<\/a>? Te explicamos cu\u00e1les son las principales opciones m\u00e1s all\u00e1 de la IP o el GPS \ud83d\udcf2 Y, lo m\u00e1s importante, c\u00f3mo aplicarlas en tus campa\u00f1as para localizar a tus clientes \ud83c\udfec \u2708\ufe0f \ud83d\ude86 \ud83c\udfaa \ud83c\udfd8 Sea donde sea, no matter what!<\/span><\/p>[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/www.youtube.com\/watch?v=5RjAAvEiRUI\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_video][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Las claves de la\u00a0Compra Program\u00e1tica\u00a0en 60\u201d:\u00a0MULTIDISPOSITIVO\u00a0 Te explicamos, en s\u00f3lo 1 minuto, las cinco claves de la compra program\u00e1tica.1\u00aa Clave de la\u00a0#CompraProgram\u00e1tica\u00a0en 60 segundos:\u00a0#BRANDSAFETY\u00a0\u26d4\ufe0f Para proteger nuestra marca y encontrar un entorno af\u00edn a los objetivos de la campa\u00f1a publicitaria: \u2705 Exclusi\u00f3n de entornos de riesgo \u2705 Negativizaci\u00f3n de Contenidos Keywords \u2705 Proveedores verificados y […]<\/p>\n","protected":false},"author":1,"featured_media":236566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26],"tags":[29],"class_list":["post-236553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-programatica"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/posts\/236553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/comments?post=236553"}],"version-history":[{"count":28,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/posts\/236553\/revisions"}],"predecessor-version":[{"id":246086,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/posts\/236553\/revisions\/246086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media\/236566"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media?parent=236553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/categories?post=236553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/tags?post=236553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}