{"id":239824,"date":"2021-06-09T09:33:38","date_gmt":"2021-06-09T07:33:38","guid":{"rendered":"https:\/\/avantemedios.com\/?p=239824"},"modified":"2021-10-07T17:41:07","modified_gmt":"2021-10-07T15:41:07","slug":"concurso-internacional-turisme-comunitat-valenciana","status":"publish","type":"post","link":"https:\/\/avantemedios.com\/ca\/concurso-internacional-turisme-comunitat-valenciana\/","title":{"rendered":"Concurso internacional Turisme C Valenciana"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/06\/Concurso-Turisme-Comunitat-Valenciana-Avante-Evolumedia.png\u00bb alt=\u00bbConcurso-Turisme-Comunitat-Valenciana-Avante-Evolumedia\u00bb title_text=\u00bbConcurso-Turisme-Comunitat-Valenciana-Avante-Evolumedia\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbEB Garamond|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Nos adjudicamos la cuenta del concurso internacional de Turisme Comunitat Valenciana<\/span><\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb global_colors_info=\u00bb{}\u00bb]\n

Ya es oficial, hemos ganado el concurso para la planificaci\u00f3n y compra de medios de la campa\u00f1a internacional\u00a0de Turisme Comunitat Valenciana<\/strong><\/a><\/span><\/span>.<\/span><\/p>\n

Desde Avante Evolumedia<\/strong> seremos la agencia de medios encargada de gestionar la compra y planificaci\u00f3n de medios, tanto offline<\/strong> como online<\/strong>, de la campa\u00f1a de publicidad internacional para la difusi\u00f3n de la oferta tur\u00edstica de la Comunitat Valenciana durante los ejercicios 2021 y 2022.<\/span><\/p>\n

Con un presupuesto estimado de 2.057.000\u20ac anuales<\/strong>, desarrollaremos el plan estrat\u00e9gico que engloba 16 pa\u00edses<\/strong> con sus respectivos targets, soportes y temporalidad de actuaciones, as\u00ed como metodolog\u00edas de medici\u00f3n del impacto de la campa\u00f1a.<\/span><\/p>\n

La estrategia engloba un planteamiento de medios 360\u00ba<\/strong>, que se ir\u00e1 desarrollando en cada uno de los mercados en funci\u00f3n del grado de alcance de los mismos y en proporci\u00f3n a la afluencia del n\u00famero de turistas que cada mercado pueda aportar a la comunidad, as\u00ed como la facilidad y flexibilidad en las conexiones de comunicaci\u00f3n, especialmente por v\u00eda a\u00e9rea, entre los distintos mercados de origen y el destino Comunitat Valenciana.<\/span><\/span><\/p>\n

Todo ello, bajo un posicionamiento de Marca de destino seguro, hospitalario y preocupado por la sostenibilidad.<\/span><\/p>\n[\/et_pb_text][et_pb_testimonial author=\u00bb\u00c1urea Fern\u00e1ndez\u00bb job_title=\u00bbDirectora de New Business\u00bb company_name=\u00bbAvante Evolumedia\u00bb portrait_url=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/06\/aurea-fernandez.png\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb body_font=\u00bbMontserrat|500|||||||\u00bb author_font=\u00bbMontserrat|700|||||||\u00bb author_text_color=\u00bb#b2292e\u00bb position_font=\u00bbMontserrat|300|||||||\u00bb position_text_color=\u00bb#000000″ company_font=\u00bbMontserrat|300|||||||\u00bb company_text_color=\u00bb#000000″ global_colors_info=\u00bb{}\u00bb]\n

\u201cEste contrato representa un \u00e9xito enorme que nos refuerza en la convicci\u00f3n de que\u00a0<\/span>Avante Evolumedia<\/a>\u00a0es una empresa que est\u00e1 en disposici\u00f3n de competir con compa\u00f1\u00edas multinacionales en el terreno de los planteamientos estrat\u00e9gicos y que nos va a ofrecer la oportunidad de comenzar a trabajar con la Comunitat Valenciana, que hasta la fecha era una regi\u00f3n que se nos hab\u00eda resistido un poco en cuanto a resultados de contratos p\u00fablicos\u201d<\/span><\/p>\n[\/et_pb_testimonial][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb global_colors_info=\u00bb{}\u00bb]\n

Encuentra la noticia tambi\u00e9n en los medios del sector:<\/span><\/em><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/06\/1623310062344.jpg\u00bb title_text=\u00bb1623310062344″ url=\u00bbhttps:\/\/controlpublicidad.com\/agencias-publicidad\/avante-evolumedia-gana-la-cuenta-de-turisme-comunitat-valenciana\/\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/06\/1623310062206.jpg\u00bb title_text=\u00bb1623310062206″ url=\u00bbhttps:\/\/capital.es\/2021\/06\/09\/avante-evolumedia-adquiere-la-cuenta-millonaria-de-la-marca-turisme-comunitat-valenciana\/\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/06\/1623310062170.jpg\u00bb title_text=\u00bb1623310062170″ url=\u00bbhttps:\/\/www.elpublicista.es\/agencias-de-medios\/avante-evolumedia-adjudica-cuenta-millonaria-turisme-comunitat\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/07\/Marketing-Directo_Turisme-Comunitat-Valenciana_Avante.jpg\u00bb alt=\u00bbMarketing-Directo_Turisme-Comunitat-Valenciana_Avante\u00bb title_text=\u00bbMarketing Directo_Turisme Comunitat Valenciana_Avante\u00bb url=\u00bbhttps:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/avante-evolumedia-cuenta-millonaria-turisme-comunitat-valenciana\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/06\/1623310062129-1.jpg\u00bb title_text=\u00bb1623310062129 (1)\u00bb url=\u00bbhttps:\/\/ipmark.com\/turisme-comunitat-valenciana-avante-evolumedia-proximas-campanas\/\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/06\/1623310062110.jpg\u00bb title_text=\u00bb1623310062110″ url=\u00bbhttps:\/\/www.extradigital.es\/avante-evolumedia-se-adjudica-la-cuenta-millonaria-de-la-marca-turisme-comunitat-valenciana-nac\/\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/07\/PR-Noticias_Turisme-Comunitat-Valenciana_Avante.jpg\u00bb alt=\u00bbPR-Noticias_Turisme-Comunitat-Valenciana_Avante\u00bb title_text=\u00bbPR Noticias_Turisme Comunitat Valenciana_Avante\u00bb url=\u00bbhttps:\/\/prnoticias.com\/2021\/06\/09\/turisme-comunitat-valenciana-adjudica-a-avante-evolumedia-su-cuenta-millonaria-de-medios\/\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb global_colors_info=\u00bb{}\u00bb]\n

Tambi\u00e9n te puede interesar…<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blog fullwidth=\u00bboff\u00bb posts_number=\u00bb3″ include_categories=\u00bball\u00bb use_manual_excerpt=\u00bboff\u00bb excerpt_length=\u00bb100″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Ganamos el concurso para la planificaci\u00f3n y compra de medios de la campa\u00f1a internacional de Turisme Comunitat Valenciana que engloba 16 pa\u00edses.<\/p>","protected":false},"author":1,"featured_media":239827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[24,77,85],"class_list":["post-239824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","tag-medios","tag-publicidad","tag-campanas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/posts\/239824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/comments?post=239824"}],"version-history":[{"count":19,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/posts\/239824\/revisions"}],"predecessor-version":[{"id":241340,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/posts\/239824\/revisions\/241340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media\/239827"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media?parent=239824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/categories?post=239824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/tags?post=239824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}