{"id":234050,"date":"2020-06-02T08:14:31","date_gmt":"2020-06-02T06:14:31","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=234050"},"modified":"2023-12-27T17:18:29","modified_gmt":"2023-12-27T16:18:29","slug":"los-5-mitos-de-la-compra-programatica","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/ca\/informamos\/los-5-mitos-de-la-compra-programatica\/","title":{"rendered":"Los 5 mitos de la compra program\u00e1tica"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb9vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ 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DESMONTAMOS LOS MITOS DE LA COMPRA PROGRAM\u00c1TICA <\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#B0272D\u00bb header_6_font_size=\u00bb18px\u00bb header_6_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_6_font_size_tablet=\u00bb\u00bb header_6_font_size_phone=\u00bb\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]
1. NO SE UTILIZA SOLO EN CAMPA\u00d1AS DE PERFORMANCE<\/strong><\/h6>\n

La compra program\u00e1tica no es otra cosa que una forma de comprar medios, formatos y soportes; por lo que tambi\u00e9n podr\u00eda encajar perfectamente en una campa\u00f1a de branding. Es un tipo de compra que nos permite adquirir perfiles de audiencia, buscando a nuestro buyer persona por su forma de navegar online en vez de tener que planificar los sites.<\/p>\n

2. ES M\u00c1S QUE UNA COMPRA DE PERFILES DE AUDIENCIA<\/strong><\/h6>\n

Aunque esta sea su mayor ventaja, tambi\u00e9n nos posibilita adquirir sites concretos o incluso p\u00e1ginas de contenidos afines. La falta de informaci\u00f3n sobre brand safety no deber\u00eda penalizar esta gran evoluci\u00f3n en la forma de planificar, ya que gestionando de forma correcta el entorno podemos seguir garantizando la seguridad de la marca.<\/p>\n

3. VA M\u00c1S ALL\u00c1 DEL BANNER EST\u00c1NDAR<\/strong><\/h6>\n

La forma en la que aparecemos tambi\u00e9n afecta a la percepci\u00f3n de nuestra marca, as\u00ed que debemos escoger entre los diferentes formatos dependiendo de los objetivos. La clave est\u00e1 en saber combinar los formatos cl\u00e1sicos con nuevas opciones como rich media, native ads o audio online para lograr una mayor viewability de la campa\u00f1a.<\/p>\n

4. NO CONTEMPLA SOLAMENTE GOOGLE ADS<\/strong><\/h6>\n

Tener acceso a varias herramientas de compra, llamadas DPS, nos permite medir constantemente y encontrar la mejor alternativa para cumplir con nuestro objetivo: adform, mediamath, google marketing, platform, xandr, amazon\u2026 Hay vida despu\u00e9s de Google Ads.<\/p>\n

5. LA IMPRESI\u00d3N Y EL CLIC NO SON SUS \u00daNICAS FORMAS DE MEDIR<\/strong><\/h6>\n

La compra program\u00e1tica nos ofrece grandes posibilidades de medici\u00f3n para conocer en tiempo real los resultados de nuestra campa\u00f1a. Lo m\u00e1s importante es saber cu\u00e1les son los KPIS seg\u00fan el objetivo buscado.<\/p>\n

\u00bfPreparamos juntos la lista de la compra?<\/em><\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/koi-3QNB3VA6HG.marketingautomation.services\/net\/m?md=1AT2h9E3X4kdjx1KCckBJzckKcOIoGPa\u00bb button_text=\u00bbDESCARGAR INFORME\u00bb _builder_version=\u00bb4.16″ custom_button=\u00bbon\u00bb button_text_size=\u00bb17px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#B0272D\u00bb button_border_color=\u00bbrgba(0,0,0,0)\u00bb button_border_radius=\u00bb0px\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bb|700|||||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]

Otros informes relacionados<\/strong><\/p>[\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4″ include_categories=\u00bball\u00bb show_pagination=\u00bboff\u00bb zoom_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(176,39,45,0.7)\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb title_font=\u00bb|700|||||||\u00bb caption_font=\u00bb|600|||||||\u00bb caption_text_color=\u00bb#000000″ title_font_size_tablet=\u00bb\u00bb title_font_size_phone=\u00bb21px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

En este breve informe demontamos los mitos acerca de la compra program\u00e1tica de medios, formatos y soportes \u00a1Descarga ahora!<\/p>","protected":false},"author":1,"featured_media":235836,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[12],"project_tag":[179,196],"class_list":["post-234050","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-digital","project_tag-digital","project_tag-programatica"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/234050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/comments?post=234050"}],"version-history":[{"count":56,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/234050\/revisions"}],"predecessor-version":[{"id":246080,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/234050\/revisions\/246080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media\/235836"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media?parent=234050"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project_category?post=234050"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project_tag?post=234050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}