{"id":239391,"date":"2021-04-09T19:21:07","date_gmt":"2021-04-09T17:21:07","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=239391"},"modified":"2021-08-23T09:31:07","modified_gmt":"2021-08-23T07:31:07","slug":"egm-1o-acumulado-movil-castilla-la-mancha-2021","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/ca\/informamos\/egm-1o-acumulado-movil-castilla-la-mancha-2021\/","title":{"rendered":"EGM 1\u00ba acumulado m\u00f3vil LA MANCHA 2021"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb11vw|0px|0px|0px|false|false\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/04\/Informe-Datos-EGM-Castilla-La-Mancha.jpg\u00bb alt=\u00bbInforme-Datos-EGM-Castilla La Mancha\u00bb title_text=\u00bbInforme-Datos-EGM-Castilla-La-Mancha\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb91px\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb50px|||||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_divider color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb2px|||||\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb]

INFORME EGM CASTILLA LA MANCHA<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.67)\u00bb]

Tras la cancelaci\u00f3n de la segunda ola del EGM debido al COVID19, los datos de esta tercera ola son muy esperados. El trabajo de campo se realiz\u00f3 entre el 9<\/span>-sep<\/span>\u00a0y el 17<\/span>-nov de 2020<\/span>, \u00e9poca de relativa calma en lo que a la situaci\u00f3n sanitaria se refiere, y que no refleja las audiencias durante los meses de confinamiento.\u00a0<\/span>\u00a0<\/span><\/p>\n

Los datos publica<\/span>dos reflejan una p<\/span>erdida generalizada de audiencia en este 3er Acumulado M\u00f3vil de 2020. Todos los medios, a excepci\u00f3n de\u00a0<\/span>Televisi\u00f3n<\/span><\/b>, decrecen.<\/span>\u00a0<\/span><\/p>\n

El medio\u00a0<\/span>Exterior<\/span><\/b>\u00a0<\/span>contin\u00faa liderando<\/span>\u00a0el ranking,\u00a0<\/span>Televisi\u00f3n<\/span><\/b>\u00a0<\/span>mantiene\u00a0<\/span>e<\/span>l<\/span>\u00a0segundo lugar,\u00a0<\/span>ganando 12.000 espectadores\u00a0<\/span>en comparaci\u00f3n con el mismo per\u00edodo del a\u00f1o anterior.<\/span>\u00a0<\/span>Internet<\/span><\/b>, en tercer lugar,\u00a0<\/span>desciende 43.000 usuarios<\/span>. La<\/span>\u00a0<\/span><\/b>Radio<\/span><\/b>\u00a0se mantiene en cuarto lugar, con una penetraci\u00f3n que supera el 60%.\u00a0<\/span>Los<\/span>\u00a0medios impresos<\/span>\u00a0<\/span>soportan las mayores p\u00e9rdidas<\/span>,\u00a0<\/span>Revistas<\/span><\/b>\u00a0<\/span>(-<\/span>12<\/span>%,<\/span>\u00a0<\/span>48<\/span>.000 lectores menos)<\/span>,<\/span>\u00a0<\/span>Diarios<\/span><\/b>\u00a0<\/span>(<\/span>-12<\/span>%,\u00a0<\/span>45<\/span>.000 lectores menos)\u00a0<\/span>y<\/span>\u00a0<\/span>Suplementos<\/span><\/b>\u00a0<\/span>(-37% 58.000 lectores menos)<\/span>. El\u00a0<\/span>Cine<\/span><\/b>, que tambi\u00e9n decrece<\/span>\u00a0(<\/span>-25<\/span>.000<\/span>, un\u00a0<\/span>-38<\/span>%<\/span>)\u00a0<\/span>ocupa el \u00faltimo lugar.<\/span>\u00a0<\/span><\/p>\n

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\u00bfTE INTERESA EL INFORME COMPLETO?<\/strong><\/span><\/p>\n

Rellena el formulario para descargar el informe completo o<\/strong>\u00a0ponte en contacto con nosotros si est\u00e1s interesado en obtener el informe EGM con los datos de tu provincia.<\/strong><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_code _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb]