{"id":241159,"date":"2021-08-09T09:51:54","date_gmt":"2021-08-09T07:51:54","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=241159"},"modified":"2021-10-26T12:55:55","modified_gmt":"2021-10-26T10:55:55","slug":"para-que-sirve-una-dmp","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/ca\/informamos\/para-que-sirve-una-dmp\/","title":{"rendered":"\u00bfPara qu\u00e9 sirve una DMP?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/09\/DMP.jpg\u00bb alt=\u00bbLead-Nurturing-Blog-Avantpedia-Avante-Evolumedia\u00bb title_text=\u00bbDMP\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00bfPara qu\u00e9 sirve una DMP?<\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

Hoy en nuestra Avantpedia<\/strong><\/span><\/a>\u00a0hablamos sobre la Data Management Platform como herramienta fundamental a la hora de gestionar y targetizar datos<\/span>\ud83d\udc69\u200d\ud83d\udcbb \u00a1Te ser\u00e1 de gran utilidad para crear tus audiencias<\/span>\u00a0objetivo y dirigirte a ellas con tus estrategias de Inbound Marketing<\/strong><\/span>!<\/span><\/p>\n

Te explicamos cu\u00e1les son sus principales ventajas \ud83d\udc47<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbEl t\u00e9rmino DMP\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||53px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb]\n

Una\u00a0DMP<\/i><\/b> o Data Management <\/i><\/b>Platform<\/i><\/b> es una plataforma de gesti\u00f3n de datos centralizada que permite crear audiencias con fines de targeting publicitario.<\/p>\n

Este software recoge datos de diferentes fuentes y\u00a0 los ordena seg\u00fan los criterios establecidos para que puedas utilizarlos en tus campa\u00f1as de inboud marketing.<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px|||||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00bfVentajas de utilizar una DMP?<\/strong><\/h2>\n

<\/strong><\/p>\n

1. Conocimiento del cliente dentro y fuera del entorno de la marca<\/p>\n

2. B\u00fasqueda de nuevos clientes (lookalike, 2nd & 3rd party data)<\/p>\n

3. Mejora performance & ROI de las campa\u00f1as digitales\u200b<\/span>\u200b<\/span><\/b><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/09\/Avantpedia_-DMP_page-0001.jpg\u00bb alt=\u00bbAvantpedia_DMP_Avante\u00bb title_text=\u00bbAvantpedia_ DMP_page-0001″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

\u00bfPara qu\u00e9 sirve una DMP? Hoy en nuestra Avantpedia\u00a0hablamos sobre la Data Management Platform como herramienta fundamental a la hora de gestionar y targetizar datos\ud83d\udc69\u200d\ud83d\udcbb \u00a1Te ser\u00e1 de gran utilidad para crear tus audiencias\u00a0objetivo y dirigirte a ellas con tus estrategias de Inbound Marketing! Te explicamos cu\u00e1les son sus principales ventajas \ud83d\udc47  Una\u00a0DMP o Data […]<\/p>\n","protected":false},"author":4,"featured_media":241160,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-241159","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/241159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/comments?post=241159"}],"version-history":[{"count":3,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/241159\/revisions"}],"predecessor-version":[{"id":241398,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/241159\/revisions\/241398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media\/241160"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media?parent=241159"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project_category?post=241159"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project_tag?post=241159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}