{"id":241391,"date":"2021-10-26T12:22:34","date_gmt":"2021-10-26T10:22:34","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=241391"},"modified":"2021-11-29T15:31:23","modified_gmt":"2021-11-29T14:31:23","slug":"conoces-la-importancia-de-la-metrica-vtr","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/ca\/informamos\/conoces-la-importancia-de-la-metrica-vtr\/","title":{"rendered":"\u00bfConoces la importancia de la m\u00e9trica VTR?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/10\/VTR-View-Throught-Rate-Avantepedia-Avante.jpg\u00bb alt=\u00bbVTR-View-Throught-Rate-Avantepedia-Avante\u00bb title_text=\u00bbVTR-View-Throught-Rate-Avantepedia-Avante\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00bfConoces la importancia de la m\u00e9trica VTR?<\/span><\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

A la hora de medir el impacto de tus campa\u00f1as de video<\/strong>,<\/span> especialmente de branding, el view-through rate<\/strong> es un KPI <\/span>esencial\ud83d\udce2 \u00bfPor qu\u00e9? Te contamos las principales ventajas en nuestra Avantpedia<\/span>\u00a0de este mes\ud83d\udc47<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbPero… \u00bfQu\u00e9 es el VTR?\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||53px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

VTR<\/b> o view-through<\/i><\/b> rate<\/i><\/b>, <\/i><\/b>habitualmente expresado en porcentaje, mide el n\u00famero de acciones posteriores a la impresi\u00f3n de un anuncio durante una campa\u00f1a publicitaria online. En concreto, las visualizaciones registradas de un v\u00eddeo en distintos rangos de tiempo visualizado (25%-50%-75%-100%).<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px|||||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Principales ventajas de medir el VTR<\/strong><\/h2>\n

<\/strong><\/p>\n

    \n
  1. Comprobar la efectividad de un video y el engagement<\/i><\/b> que genera (valor para el desarrollo creativo).<\/li>\n
  2. Valorar la duraci\u00f3n<\/b> id\u00f3nea de nuestro anuncio. Una forma habitual es la medici\u00f3n del cuartil VTR.<\/li>\n
  3. Verificar que se comunica todo el mensaje <\/b>de la campa\u00f1a y los puntos de atenci\u00f3n necesarios.<\/li>\n<\/ol>\n

    \u200b\u200b<\/span><\/b><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/10\/Avantpedia_VTR_Avante.jpg\u00bb alt=\u00bbadvergaming-y-gamificacion-avantpedia\u00bb title_text=\u00bbAvantpedia_VTR_Avante\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb][et_pb_column _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb type=\u00bb4_4″][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ sticky_enabled=\u00bb0″]\n

    \u00bfQuieres conocer todos los t\u00e9rminos de nuestra Avantpedia?<\/h3>\n

    Puedes consultarlos aqu\u00ed<\/strong><\/span><\/span><\/a><\/p>\n

     <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

    A la hora de medir el impacto de tus campa\u00f1as de video, especialmente de branding, el view-through rate (VTR) es un kpi esencial. Descubre sus ventajas.<\/p>","protected":false},"author":4,"featured_media":241393,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-241391","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/241391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/comments?post=241391"}],"version-history":[{"count":3,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/241391\/revisions"}],"predecessor-version":[{"id":241397,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/241391\/revisions\/241397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media\/241393"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media?parent=241391"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project_category?post=241391"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project_tag?post=241391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}