{"id":243163,"date":"2022-09-16T13:04:25","date_gmt":"2022-09-16T11:04:25","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&#038;p=243163"},"modified":"2023-01-27T09:12:02","modified_gmt":"2023-01-27T08:12:02","slug":"evolucion-de-la-publicidad-en-exterior","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/ca\/informamos\/evolucion-de-la-publicidad-en-exterior\/","title":{"rendered":"Evoluci\u00f3n de la Publicidad en Exterior"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1&#8243; custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb11vw|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; 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_module_preset=\u00bbdefault\u00bb min_height=\u00bb48px\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb9px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb2px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<h1><strong>La evoluci\u00f3n de la publicidad en el medio Exterior<\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<h2><span>De la calle al Metaverso<\/span><\/h2>[\/et_pb_text][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bb#383838&#8243; text_font_size=\u00bb16px\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<p style=\"text-align: justify;\">Compartimos contigo este informe en el que analizamos <strong>la evoluci\u00f3n de la publicidad en el medio Exterior. <\/strong><\/p>\n<p style=\"text-align: justify;\">Un medio con gran repercusi\u00f3n, que desde hace m\u00e1s de cinco a\u00f1os supera siempre el <strong>70% de alcance<\/strong> y se sit\u00faa entre <strong>el segundo y el tercer medio m\u00e1s consumido junto a la televisi\u00f3n e internet<\/strong>, capaz de <strong>impactar a todos los targets y con posibilidad de segmentar geogr\u00e1ficamente<\/strong> para que tus campa\u00f1as sean lo m\u00e1s eficaces posibles.<\/p>\n<p style=\"text-align: justify;\">Como el resto de los soportes publicitarios, ha tenido que evolucionar hacia <strong>formatos m\u00e1s digitales para adaptarse a las nuevas exigencias de los consumidores<\/strong>. Las posibilidades que nos brinda hoy en d\u00eda son infinitas, \u00bfte animas a descubrirlas?<span style=\"text-align: justify;\">\ud83d\udc49<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #008080;\"><strong>\u00a1Desc\u00e1rgate el informe!<\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb link_option_url_new_window=\u00bbon\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-243186\"><form id=\"wpforms-form-243186\" class=\"wpforms-validate wpforms-form\" data-formid=\"243186\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/ca\/wp-json\/wp\/v2\/project\/243163\" data-token=\"3a7849da722a7c4ef1cf4dff35c3cfc1\" data-token-time=\"1776290562\"><noscript class=\"wpforms-error-noscript\">Activeu el JavaScript al navegador per a poder completar el formulari.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-243186-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-243186-field_1\">Nombre y Apellidos <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-243186-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" required><\/div><div id=\"wpforms-243186-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-243186-field_2\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-243186-field_2\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][2]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-243186-field_8-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"8\"><label class=\"wpforms-field-label\" for=\"wpforms-243186-field_8\">Provincia <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-243186-field_8\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][8]\" required><\/div><div id=\"wpforms-243186-field_4-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-243186-field_4\">Empresa <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-243186-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-243186-field_5-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-243186-field_5\">Cargo <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-243186-field_5\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][5]\" required><\/div><div id=\"wpforms-243186-field_6-container\" class=\"wpforms-field wpforms-field-gdpr-checkbox\" data-field-id=\"6\"><label class=\"wpforms-field-label wpforms-label-hide\">Acuerdo RGPD  <span class=\"wpforms-required-label\">*<\/span><\/label><ul id=\"wpforms-243186-field_6\" class=\"wpforms-field-required\"><li class=\"choice-1\"><input type=\"checkbox\" id=\"wpforms-243186-field_6_1\" name=\"wpforms[fields][6][]\" value=\"He le\u00eddo el &lt;a href=&quot;http:\/\/avantemedios.com\/?page_id=3\/&quot; 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custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>Otros informes relacionados<\/strong><\/p>[\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4&#8243; include_categories=\u00bball\u00bb show_pagination=\u00bboff\u00bb zoom_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(176,39,45,0.7)\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bb|700|||||||\u00bb caption_font=\u00bb|600|||||||\u00bb caption_text_color=\u00bb#000000&#8243; title_font_size_tablet=\u00bb\u00bb title_font_size_phone=\u00bb21px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Analizamos la evoluci\u00f3n de la Publicidad en el medio Exterior. 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