{"id":243396,"date":"2022-11-29T17:29:02","date_gmt":"2022-11-29T16:29:02","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&#038;p=243396"},"modified":"2022-12-01T14:16:40","modified_gmt":"2022-12-01T13:16:40","slug":"egm-castilla-y-leon-3a-ola-2022","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/ca\/informamos\/egm-castilla-y-leon-3a-ola-2022\/","title":{"rendered":"EGM CASTILLA Y LE\u00d3N 3\u00aa Ola 2022"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1&#8243; custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb11vw|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/11\/3o-EGM-2022-Castilla-y-Leon-scaled.jpg\u00bb alt=\u00bb3-EGM-CASTILLA-Y-LEON\u00bb title_text=\u00bb3\u00ba-EGM-2022-Castilla y Le\u00f3n\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.10.7&#8243; custom_padding=\u00bb||20px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb2px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<h1>EGM Castilla y Le\u00f3n 3\u00aa Ola de 2022<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.67)\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Ya est\u00e1 disponible el nuevo informe de <strong>EGM<\/strong> de Avante Evolumedia con la <strong>3\u00aa Ola a nivel Castilla y Le\u00f3n<\/strong>, en el que se muestra el an\u00e1lisis de los medios publicitarios en este \u00faltimo trimestre de 2022.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">La <strong>Televisi\u00f3n sigue siendo el medio con mayor alcance con un 82,4%<\/strong> de penetraci\u00f3n aunque reduce ligeramente su n\u00ba de telespectadores tradicionales (-22.000). <strong>Internet<\/strong> le pisa los talones con un <strong>incremento del 1,74% mientras que el medio Exterior (76%%) se mantiene la 3\u00aa posici\u00f3n seguido de Radio<\/strong> (59,8%) que muestra una ligera tendencia a la baja, al contrario que sucede en el panorama nacional.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">En este estudio, <strong>los medios digitales que m\u00e1s crecen son Radio online, Redes sociales y Diarios online<\/strong> con subidas del 14%, 7% y 2% respectivamente. Spotify contin\u00faa como plataforma l\u00edder del audio online igual que Netflix en VOD. <\/span><span style=\"color: #333333;\">Vemos como <strong>Tiktok supera a Twitter<\/strong> aunque <strong>Facebook, YouTube e Instagram se siguen como el TOP3 de RRSS.<\/strong><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\"><\/span><\/p>\n<p><span style=\"color: #008080;\"><strong>\u00bfTE INTERESA EL INFORME COMPLETO?<\/strong><\/span><\/p>\n<p><strong>\u00a1Rellena el formulario para poder descargarlo!<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-243427\"><form id=\"wpforms-form-243427\" class=\"wpforms-validate wpforms-form\" data-formid=\"243427\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/ca\/wp-json\/wp\/v2\/project\/243396\" data-token=\"9a4a2f899f859dc41ec164b247fc3e8e\" data-token-time=\"1781607848\"><noscript class=\"wpforms-error-noscript\">Activeu el JavaScript al navegador per a poder completar el formulari.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-243427-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-243427-field_1\">Nombre <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-243427-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" required><\/div><div id=\"wpforms-243427-field_7-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"7\"><label class=\"wpforms-field-label\" for=\"wpforms-243427-field_7\">Apellidos <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-243427-field_7\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][7]\" required><\/div><div id=\"wpforms-243427-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-243427-field_2\">Correo electr\u00f3nico <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-243427-field_2\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][2]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-243427-field_4-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-243427-field_4\">Empresa <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-243427-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-243427-field_5-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-243427-field_5\">Puesto en la empresa <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-243427-field_5\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][5]\" required><\/div><div id=\"wpforms-243427-field_6-container\" class=\"wpforms-field wpforms-field-gdpr-checkbox\" data-field-id=\"6\"><label class=\"wpforms-field-label wpforms-label-hide\">Acuerdo RGPD  <span class=\"wpforms-required-label\">*<\/span><\/label><ul id=\"wpforms-243427-field_6\" class=\"wpforms-field-required\"><li class=\"choice-1\"><input type=\"checkbox\" id=\"wpforms-243427-field_6_1\" name=\"wpforms[fields][6][]\" value=\"He le\u00eddo el &lt;a href=&quot;http:\/\/avantemedios.com\/?page_id=3\/&quot; 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custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n<p><strong>Otros informes relacionados<\/strong><\/p>\n[\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4&#8243; 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