{"id":243630,"date":"2022-12-27T09:42:34","date_gmt":"2022-12-27T08:42:34","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=243630"},"modified":"2023-10-10T11:28:05","modified_gmt":"2023-10-10T09:28:05","slug":"que-es-el-account-based-marketing","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/ca\/informamos\/que-es-el-account-based-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Account Based Marketing?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/12\/Portada_Account-Based-Marketing_-Avantpedia.jpg\u00bb alt=\u00bbAccount-Based-Marketing_-Avantpedia\u00bb title_text=\u00bbPortada_Account-Based-Marketing_-Avantpedia\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]

\u00bfQu\u00e9 es el account based marketing?<\/span><\/h1>\n

<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb custom_padding=\u00bb||11px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]

Es una estrategia de marketing que ayuda a que tu marca se comunique con cuentas de alto valor como si fueran mercados individuales \ud83d\udde3\ufe0f Se trata de una t\u00e9cnica muy \u00fatil para compa\u00f1\u00edas que operan bajo el modelo de negocios B2B<\/p>\n

\u00bfYa la utilizas? \u00a1Descubre qu\u00e9 es y sus diferentes usos! \ud83d\udc47<\/p>[\/et_pb_text][et_pb_cta title=\u00bbAccount based marketing\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb body_text_color=\u00bb#000000″ background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb167.8px\u00bb custom_margin=\u00bb-5px||51px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]

El account<\/i><\/b> based<\/i><\/b> marketing <\/i><\/b>consiste en utilizar la compra de anuncios en tiempo real y la identificaci\u00f3n basada en IP<\/b> para crear una t\u00e9cnica de marketing de alta precisi\u00f3n<\/b>.<\/p>\n

El resultado son campa\u00f1as de bajo presupuesto, ya que tienen un alcance muy reducido, pero llegan exactamente a los usuarios que necesitamos. <\/b>Es decir, a los profesionales de las empresas que nos interesan segmentados a trav\u00e9s de sus IP.<\/p>[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb6px||2px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]

Usos principales<\/h2>\n

<\/strong><\/p>\n

1. <\/strong>Adquisici\u00f3n: <\/b>Gran potencial para conseguir nuevos clientes. Crea una lista de las compa\u00f1\u00edas a las que quieres llegar y contenidos espec\u00edficos para cada una de ellas.<\/p>\n

2. Nurturing: <\/b>Si necesitas cuidar y alimentar a tus clientes existentes, puedes usar ABM para mostrar contenidos destinados a nurturing en tu web, en lugar de confiar solo en campa\u00f1as de email.<\/p>\n

3. Expansi\u00f3n: <\/b>Una vez que tengas contactos en una empresa, el ABM puede ser una gran herramienta para expandir tu negocio a diferentes departamentos y divisiones.<\/p>\n

<\/b><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb-10px||-1px|||\u00bb custom_padding=\u00bb32px|||||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]

Descubre m\u00e1s! \ud83d\udc47<\/span><\/p>\n

 <\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/12\/Account-Based-Marketing_-Avantpedia.jpg\u00bb alt=\u00bbAccount-Based-Marketing_-Avantpedia\u00bb title_text=\u00bbAccount Based Marketing_ Avantpedia\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]

\u00bfQuieres conocer todos los t\u00e9rminos de nuestra Avantpedia?<\/h3>\n

Puedes consultarlos aqu\u00ed<\/strong><\/span><\/span><\/a><\/p>\n

 <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

El account based marketing (ABM) se trata de una t\u00e9cnica muy \u00fatil para compa\u00f1\u00edas que operan bajo el modelo de negocios B2B \u00bfYa la utilizas?<\/p>","protected":false},"author":4,"featured_media":243633,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-243630","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/243630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/comments?post=243630"}],"version-history":[{"count":8,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/243630\/revisions"}],"predecessor-version":[{"id":245502,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project\/243630\/revisions\/245502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media\/243633"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/media?parent=243630"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project_category?post=243630"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/ca\/wp-json\/wp\/v2\/project_tag?post=243630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}