{"id":250185,"date":"2025-12-16T11:28:22","date_gmt":"2025-12-16T10:28:22","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=250185"},"modified":"2025-12-16T11:28:24","modified_gmt":"2025-12-16T10:28:24","slug":"egm-spain-report-3rd-wave-2025","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/ca\/informamos\/egm-spain-report-3rd-wave-2025\/","title":{"rendered":"EGM SPAIN report 3rd WAVE 2025"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb11vw|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2025\/12\/3o-EGM-2025_SPAIN_AVANTE.jpg\u00bb alt=\u00bb3\u00ba EGM 2025_SPAIN_AVANTE\u00bb title_text=\u00bb3\u00ba EGM 2025_SPAIN_AVANTE\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.27.4″ custom_padding=\u00bb||49px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb2px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]\n

EGM Spain report 3rd WAVE 2025<\/span><\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.67)\u00bb custom_margin=\u00bb||7px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n
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Diciembre, 2025<\/em><\/span><\/p>\n<\/div>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.67)\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

The new EGM report from AVANTE is now available, with the 3rd Wave at the national level, showing the analysis of advertising media in the last quarter of 2025.<\/span><\/p>\n

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The internet continues to be the dominant medium (90.1%), with CTV & Online Video (78.6%) standing out in particular, whose consumption has grown compared to the previous cumulative figure, and Social Networks (71.7%), which continue to grow and strengthen their position among the most relevant digital environments. Content Sites (55.2%) and Online Audio (54.8%) are also growing. Outdoor Media and Conventional Television follow, showing stability, although they have declined slightly. Behind them, Online Television and Video continue to gain presence, as do Social Networks, reinforcing their weight in the media mix. Radio and Content Sites are also growing. Magazines (22.1%), Newspapers (12.5%) and Supplements (3.5%) are continuing the downward trend seen in recent years and are continuing to lose ground to digital channels. Cinema (6.2%), which is declining slightly, retains its nature as a selective and experiential medium and continues to be a complementary medium. <\/span><\/p>\n

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INTERESTED IN THE FULL EGM REPORT?<\/strong><\/span><\/h3>\n

Fill out the form to download it!<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]