{"id":242212,"date":"2022-01-20T11:53:41","date_gmt":"2022-01-20T10:53:41","guid":{"rendered":"https:\/\/avantemedios.com\/?p=242212"},"modified":"2022-02-03T08:57:37","modified_gmt":"2022-02-03T07:57:37","slug":"premio-top-tactica-ipmark","status":"publish","type":"post","link":"https:\/\/avantemedios.com\/en\/premio-top-tactica-ipmark\/","title":{"rendered":"Premio TOP T\u00e1ctica IPMARK"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-16px|auto||auto||\u00bb custom_padding=\u00bb||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/01\/3.jpg\u00bb alt=\u00bbpremios-ipmark-top-tactica-avante\u00bb title_text=\u00bb3″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-16px|||||\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbEB Garamond|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||19px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

Recogemos el premio IPMARK Top 5 Excellence en la categor\u00eda de Top T\u00e1ctica<\/span><\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||8px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

Y ponemos el broche de oro a nuestra famosa lona de Laporta<\/h2>\n[\/et_pb_text][et_pb_divider show_divider=\u00bboff\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb min_height=\u00bb30.1px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb custom_margin=\u00bb-24px||12px|||\u00bb custom_padding=\u00bb||0px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Ayer tuvimos el placer de recoger, en Madrid, el Premio de IPMARK Top5Excellence Estrategias de Marketing<\/a> <\/span><\/strong><\/span>en la categor\u00eda Top T\u00e1ctica.<\/p>\n

El jurado de lujo reconoc\u00eda la campa\u00f1a \u2018Ganas de volver a veros\u2019 como \u201cestrat\u00e9gicamente muy pensada\u201d y la resum\u00eda como \u201cel ep\u00edtome de lo t\u00e1ctico de este 2021\u201d.<\/p>\n

Nos hizo mucha ilusi\u00f3n que el gran jurado compuesto\u00a0 Josep Barbena Simon _ director general de Grupo Cacaolat, GONZALO SAIZ _ director de marketing de Bankinter, Carlos S\u00e1nchez Castillo _ CEO y fundador de BE A LION , Ignasi Casanovas Carreras _ director de marketing de CUPRA, Miguel Mira _ business managing director de Havas, Jacobo G\u00e1lvez _ CMO de Grupo MASMOVIL y Jia Wei _ directora de marketing de Xiaomi Iberia nos reconociera el premio.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb27px|||||\u00bb global_colors_info=\u00bb{}\u00bb]\n

Las 5 mejores estrategias de Marketing<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-17px||4px|||\u00bb custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

Estuvimos acompa\u00f1ados de los premiamos en las otras 4 categor\u00edas: Zalando, Cruzcampo, IKEA y Samsung Electronics.<\/p>\n

El equipo de Zalando se llev\u00f3 el premio Top Disruptiva, gracias a su campa\u00f1a\u00a0<\/span>Street it all. <\/i><\/b>Cruzcampo\u00a0y su campa\u00f1a Con mucho acento <\/strong><\/em>se llevaron el galard\u00f3n Top Posicionamiento. Por otra parte, Ikea y\u00a0<\/span>La gur\u00fa del cat\u00e1logo Ikea: guiando a los fans al salto al digital<\/i><\/strong>, se llevaron a casa el primer galard\u00f3n en la categor\u00eda Top Engagement. Mientras que la multinacional electr\u00f3nica y tecnol\u00f3gica, con Samsung Tallk, <\/i><\/b>se alz\u00f3 con el premio a mejor estrategia de marketing en Top Relevancia Social \/ Sostenibilidad.<\/span><\/p>\n

\u00a1No podemos estar m\u00e1s contentos de estar entre los grandes!<\/p>\n

Por \u00faltimo, tenemos que agradecer a Llu\u00eds Carrasco Llovet y Jes\u00fas Suso por compartir con los presentes los entresijos y principales claves de este caso de \u00e9xito\u2026 No pod\u00edais haberlo explicado mejor!<\/p>\n

Tambi\u00e9n dar las gracias a IPMARK<\/a><\/span><\/strong><\/span> por otorgarnos este fant\u00e1stico reconocimiento y dedicarnos una p\u00e1gina completa con nuestro caso de \u00e9xito Laporta:<\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/01\/3-Associacio_Per_La_Candidatura_De_Joan_Laporta_Ganas_De_Volver_A_Veros.jpg\u00bb alt=\u00bbAssociacio_Per_La_Candidatura_De_Joan_Laporta_Ganas_De_Volver_A_Veros\u00bb title_text=\u00bb3-Associacio_Per_La_Candidatura_De_Joan_Laporta_Ganas_De_Volver_A_Veros\u00bb url=\u00bbhttps:\/\/controlpublicidad.com\/uploads\/2022\/01\/ctrl695lite.pdf\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||40px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

As\u00ed, cerramos un 2021 y abrimos paso al 2022 cargados de \u00e9xitos, entre ellos:\u00a0 Premio Eficacia<\/a>, Premio El Sol<\/a><\/span>, Premio CdeC<\/a>, Premios Agripina y JCDecaux.<\/a><\/span><\/strong><\/span><\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb global_colors_info=\u00bb{}\u00bb]\n

Tambi\u00e9n te puede interesar…<\/h1>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blog fullwidth=\u00bboff\u00bb posts_number=\u00bb3″ include_categories=\u00bball\u00bb use_manual_excerpt=\u00bboff\u00bb excerpt_length=\u00bb100″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Ponemos el broche de oro a nuestra famosa lona de Laporta al recoger el Premio de IPMARK Top5Excellence Estrategias de Marketing en la categor\u00eda Top T\u00e1ctica.<\/p>","protected":false},"author":4,"featured_media":242213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[91,130],"class_list":["post-242212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","tag-agencias-de-medios","tag-entrevistas"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/posts\/242212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/comments?post=242212"}],"version-history":[{"count":5,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/posts\/242212\/revisions"}],"predecessor-version":[{"id":242239,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/posts\/242212\/revisions\/242239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media\/242213"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media?parent=242212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/categories?post=242212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/tags?post=242212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}