{"id":243368,"date":"2022-11-29T12:24:03","date_gmt":"2022-11-29T11:24:03","guid":{"rendered":"https:\/\/avantemedios.com\/?p=243368"},"modified":"2023-12-27T17:25:45","modified_gmt":"2023-12-27T16:25:45","slug":"la-d-o-rias-baixas-presenta-su-guia-del-maridaje","status":"publish","type":"post","link":"https:\/\/avantemedios.com\/en\/la-d-o-rias-baixas-presenta-su-guia-del-maridaje\/","title":{"rendered":"La D.O. R\u00edas Baixas presenta su Gu\u00eda del Maridaje"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-16px|auto||auto||\u00bb custom_padding=\u00bb||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/11\/La-guia-del-maridaje-DO-Rias-Baixas.png\u00bb alt=\u00bbLa-guia-del-maridaje-DO-Rias-Baixas\u00bb title_text=\u00bbLa gu\u00eda del maridaje DO R\u00edas Baixas\u00bb _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-16px|||||\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbEB Garamond|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||13px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<h1><span style=\"color: #333333;\"><strong>La Denominaci\u00f3n de Origen R\u00edas Baixas presenta su Gu\u00eda del Maridaje<\/strong><\/span><\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||16px|||\u00bb custom_padding=\u00bb||6px|||\u00bb global_colors_info=\u00bb{}\u00bb]<h2>Este nuevo programa se estren\u00f3 en Movistar+ con Juanma Casta\u00f1o como presentador y desde Avante gestionamos la campa\u00f1a de medios<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb20px||9px|||\u00bb global_colors_info=\u00bb{}\u00bb]<p style=\"text-align: justify;\">La Denominaci\u00f3n de Origen gallega <strong>estrena su primer programa nacional<\/strong>. Y lo hace nada m\u00e1s y nada menos que <strong>en Movistar + con Juanma Casta\u00f1o<\/strong> como conductor de la <strong>\u201cLa Gu\u00eda del Maridaje de la D.O. R\u00edas Baixas.\u201d<\/strong><\/p>\n<p style=\"text-align: justify;\">Tras a\u00f1os apostando por campa\u00f1as de branding protagonizadas por varios spots que giran en torno al maridaje de los <strong>vinos de la<\/strong> <strong>Denominaci\u00f3n de Origen R\u00edas Baixas con comidas de \u201call\u00ed\u201d<\/strong> -japonesas, mexicanas y francesas- <strong>y comidas de \u201caqu\u00ed\u201d<\/strong> -recetas tradicionales de la gastronom\u00eda espa\u00f1ola-, la D.O. R\u00edas Baixas ha decidido darle un nuevo enfoque a esta idea creativa que tan buenos resultados les ha dado. Entre todo el nuevo contenido, <strong>se han rodado unos v\u00eddeos-maridaje en tres restaurantes de referencia en Galicia<\/strong> donde el cocinero y el sumiller presentan conjuntamente <strong>una original receta<\/strong> y explican <strong>c\u00f3mo maridarla con los vinos de la D.O. gallega<\/strong> para encontrar la combinaci\u00f3n perfecta.<\/p>\n<p style=\"text-align: justify;\"><strong>Movistar+ ha sido la plataforma seleccionada<\/strong> para emitir estos v\u00eddeos en un formato que se asemeja mucho a los programas de producci\u00f3n original de la misma. \u201cLa Gu\u00eda del Maridaje de la Denominaci\u00f3n de Origen R\u00edas Baixas\u201d estar\u00e1 presente cada semana en Movistar + con un nuevo programa presentado por Juanma Casta\u00f1o. Con una duraci\u00f3n de 90 segundos, <strong>se estrenar\u00e1n los lunes en prime time<\/strong> y contar\u00e1n con varias redifusiones.<\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/11\/Patrocinio-DO-Rias-Baixas-2.png\u00bb alt=\u00bbPatrocinio-DO-Rias-Baixas\u00bb title_text=\u00bbPatrocinio DO R\u00edas Baixas 2&#8243; _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb16px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb26px||16px|||\u00bb custom_padding=\u00bb||6px|||\u00bb global_colors_info=\u00bb{}\u00bb]<h2>Vino de la D.O. R\u00edas Baixas y gastronom\u00edas \u201cde all\u00ed\u201d, la combinaci\u00f3n perfecta<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb21px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]<p style=\"text-align: justify;\"><strong>El primer programa<\/strong>, protagonizado por la gastronom\u00eda japonesa y su maridaje con los vinos de la Denominaci\u00f3n de Origen R\u00edas Baixas, se estren\u00f3 este lunes por la noche en Movistar +.\u00a0 Y el <strong>restaurante de moda Omakase<\/strong>, situado en <strong>A Coru\u00f1a, <\/strong>ha sido el<strong> lugar elegido<\/strong> para la ocasi\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Las siguientes paradas ser\u00e1n el restaurante Filigrana del Hotel A Quinta da Auga, en \u00a0Santiago de Compostela, con su receta nouvelle cuisine y el restaurante Chilam Balam de Vigo con su men\u00fa texmex.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb26px||16px|||\u00bb custom_padding=\u00bb||6px|||\u00bb global_colors_info=\u00bb{}\u00bb]<h2>Una campa\u00f1a navide\u00f1a que \u201cgusta all\u00ed, gusta aqu\u00ed\u201d<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb21px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]<p style=\"text-align: justify;\">La D.O. R\u00edas Baixas ha confiado en nosotros como su partner de medios desde hace casi 10 a\u00f1os. En esta ocasi\u00f3n hemos dise\u00f1ado para ellos una <strong>estrategia crossmedia enfocada al \u00e1mbito nacional que combina tanto medios OFF como ON.<\/strong> El objetivo para esta campa\u00f1a navide\u00f1a es <strong>aumentar el posicionamiento, tanto de la marca como del producto<\/strong>, e impactar a un consumidor que valora la calidad del vino.<\/p>\n<p style=\"text-align: justify;\">Adem\u00e1s del lanzamiento de \u201cLa Gu\u00eda del Maridaje de la Denominaci\u00f3n de Origen R\u00edas Baixas\u201d en Movistar +, se ha planificado <strong>una estrategia que combina formatos notorios<\/strong> que buscan <strong>informar y<\/strong> permiten <strong>alcanzar notoriedad con medios afines al target<\/strong> que generen la cobertura deseada.<\/p>\n<p style=\"text-align: justify;\">As\u00ed, los diferentes spots podr\u00e1n verse en prime time en varios canales nacionales de pago del grupo Pulsa, como FOX, National Geographic o Cosmo, as\u00ed como en la televisi\u00f3n auton\u00f3mica gallega, TVG, como refuerzo de la comunicaci\u00f3n regional.<\/p>\n<p style=\"text-align: justify;\">El mix de medios incluye tambi\u00e9n presencia en <strong>diarios digitales<\/strong>, tanto espec\u00edficos como generalistas, y apuesta por Directo al Paladar y La Voz de Galicia como soportes principales. Adem\u00e1s, la presencia en i<strong>nternet<\/strong> estar\u00e1 reforzada con <strong>formatos v\u00eddeo Rich Media<\/strong> distribuidos a trav\u00e9s de los DSPs de confianza de la agencia de medios independiente y una <strong>potente acci\u00f3n en redes sociales.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a1Descubre todas las noticias destacadas!<\/strong><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_5,1_5,1_5,1_5,1_5&#8243; 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_module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/12\/Briefing-galego-DO-Rias-Baixas-presenta-Guia-del-Maridaje.jpg\u00bb alt=\u00bbBriefing-galego-DO-Rias-Baixas-presenta-Guia-del-Maridaje\u00bb title_text=\u00bbBriefing galego- DO R\u00edas Baixas presenta Gu\u00eda del Maridaje\u00bb url=\u00bbhttps:\/\/www.briefinggalego.com\/2022\/12\/02\/la-d-o-rias-baixas-presenta-su-guia-del-maridaje-en-movistar-con-el-periodista-juanma-castano\/\u00bb _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb url_new_window=\u00bbon\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/11\/Rubrica-DO-Rias-Baixas-presenta-Guia-del-Maridaje.jpg\u00bb alt=\u00bbRubrica-DO-Rias-Baixas-presenta-Guia-del-Maridaje\u00bb title_text=\u00bbR\u00fabrica- DO R\u00edas Baixas presenta Gu\u00eda del Maridaje\u00bb url=\u00bbhttps:\/\/rubricadigital.es\/la-d-o-rias-baixas-presenta-su-guia-del-maridaje-en-la-television-nacional-con-juanma-castano-y-movistar\/\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||19px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb global_colors_info=\u00bb{}\u00bb]<h1>Tambi\u00e9n te puede interesar&#8230;<\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blog fullwidth=\u00bboff\u00bb posts_number=\u00bb3&#8243; include_categories=\u00bball\u00bb use_manual_excerpt=\u00bboff\u00bb excerpt_length=\u00bb100&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>La D.O. R\u00edas Baixas lanza su programa \u201cLa Gu\u00eda del Maridaje\u00bb, a trav\u00e9s de Movistar+, con Juanma Casta\u00f1o y desde Avante ejecutamos la campa\u00f1a de medios.<\/p>","protected":false},"author":4,"featured_media":243370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[123],"tags":[85,137],"class_list":["post-243368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","tag-campanas","tag-avante"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"La D.O. 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