{"id":251041,"date":"2026-09-02T12:07:41","date_gmt":"2026-09-02T10:07:41","guid":{"rendered":"https:\/\/avantemedios.com\/?p=251041"},"modified":"2026-10-16T12:57:08","modified_gmt":"2026-10-16T10:57:08","slug":"joaquin-lajud-se-une-a-nuestro-equipo-para-impulsar-avante-live","status":"publish","type":"post","link":"https:\/\/avantemedios.com\/en\/joaquin-lajud-se-une-a-nuestro-equipo-para-impulsar-avante-live\/","title":{"rendered":"Joaqu\u00edn Lajud se une a nuestro equipo para impulsar Avante Live"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-16px|auto||auto||\u00bb custom_padding=\u00bb||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2026\/10\/IMG_1253-1.jpg\u00bb alt=\u00bbFichaje Joaquin Lajud-Avante Medios\u00bb title_text=\u00bbIMG_1253&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||13px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0&#8243; text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<h1 style=\"text-align: left;\">Joaqu\u00edn Lajud se une a nuestro equipo para impulsar AVANTE Live<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb20px||32px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<p dir=\"ltr\">En Grupo AVANTE seguimos creciendo, y hoy damos la bienvenida a <strong>Joaqu\u00edn Lajud<\/strong>, que se incorpora como <strong>Creative &amp; Innovation Content Director<\/strong>. Desde este puesto liderar\u00e1 AVANTE Live, nuestra divisi\u00f3n de<strong> contenidos, influencia, eventos e innovaci\u00f3n en medios<\/strong>, que da servicio tanto a AVANTE como a maicca.<\/p>\n<p dir=\"ltr\">Su llegada responde a algo que vemos cada d\u00eda con nuestros clientes: las marcas ya no buscan piezas sueltas, sino <strong>soluciones integradas que conecten estrategia, creatividad, contenido y medios<\/strong>. Las fronteras entre comunicaci\u00f3n, entretenimiento, influencia y publicidad son cada vez m\u00e1s difusas, y queremos estar preparados para trabajar en ese terreno. Por eso reforzamos una de las \u00e1reas con m\u00e1s potencial de crecimiento del grupo.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||13px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2 style=\"text-align: left;\">Una trayectoria que conoce todos los lados del negocio<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb20px||32px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<p dir=\"ltr\">Joaqu\u00edn es licenciado en Publicidad y suma m\u00e1s de 13 a\u00f1os de experiencia internacional. Lo que m\u00e1s valoramos de su perfil es que <strong>conoce el sector desde todos los \u00e1ngulos: ha trabajado en anunciante, en agencia creativa y en agencia de medios.<\/strong><\/p>\n<p dir=\"ltr\">Llega desde Omnicom Media Group, donde lider\u00f3 proyectos de innovaci\u00f3n, contenido y activaci\u00f3n para marcas nacionales e internacionales. Antes fue Brand Marketing Manager de Japan National Tourism Organization para Espa\u00f1a y Portugal, y trabaj\u00f3 en Dub\u00e1i para Godiva Chocolatier y Ogilvy. Es una trayectoria que le ha dado <strong>una visi\u00f3n global de c\u00f3mo se construyen las marcas y de c\u00f3mo convertir las ideas en soluciones con impacto real.<\/strong><\/p>\n<p dir=\"ltr\">Ana Rodr\u00edguez de Z\u00e1rate, Managing Director de AVANTE y CEO de maicca, lo explica as\u00ed: \u201cSu experiencia internacional, su capacidad para conectar creatividad, innovaci\u00f3n y negocio y su visi\u00f3n transversal de las marcas encajan perfectamente con la forma en la que entendemos el futuro de la comunicaci\u00f3n. <strong>Joaqu\u00edn va a desempe\u00f1ar un papel clave para ayudar a nuestros clientes a construir conexiones m\u00e1s relevantes con sus audiencias<\/strong>\u201d.<\/p>\n<p dir=\"ltr\">Y \u00e9l llega con las ideas claras: \u201cMe incorporo con mucha ilusi\u00f3n a un proyecto que entiende la comunicaci\u00f3n desde la independencia, la creatividad y la innovaci\u00f3n. <strong>Mi objetivo ser\u00e1 construir propuestas diferenciales que generen valor para nuestros clientes e impulsar el crecimiento de Grupo AVANTE<\/strong>, con la ambici\u00f3n de convertirlo en un referente en el mercado\u201d.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||13px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2 style=\"text-align: left;\">AVANTE Live: Llevar las marcas all\u00ed donde est\u00e1n las audiencias<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb20px||32px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<p dir=\"ltr\"><strong>AVANTE Live<\/strong> es nuestra divisi\u00f3n especializada en <strong>branded content, influencer marketing, eventos, acciones especiales, comunicaci\u00f3n e innovaci\u00f3n aplicada a medios<\/strong>. Desde la creaci\u00f3n de contenidos y las colaboraciones con creadores hasta los eventos y las acciones especiales, su misi\u00f3n es llevar las marcas all\u00ed donde est\u00e1n las audiencias y convertir cada punto de contacto en una experiencia que genere conversaci\u00f3n.<\/p>\n<p dir=\"ltr\">En AVANTE Live, <strong>medios, creatividad, contenido, influencia y experiencia no funcionan como disciplinas separadas, sino como partes de una misma estrategia.<\/strong> As\u00ed, las marcas no solo ganan visibilidad: tambi\u00e9n conectan de forma m\u00e1s relevante y memorable con su p\u00fablico.<\/p>\n<p dir=\"ltr\">Con la llegada de Joaqu\u00edn seguimos apostando por lo que nos define como <strong>agencias independientes: el talento, la especializaci\u00f3n y la libertad<\/strong> de elegir lo mejor para cada cliente.<\/p>\n<p dir=\"ltr\">\u00a1Bienvenido, Joaqu\u00edn!<\/p>\n[\/et_pb_text][et_pb_video _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb 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