{"id":234137,"date":"2020-04-06T09:27:26","date_gmt":"2020-04-06T07:27:26","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=234137"},"modified":"2021-08-23T09:43:10","modified_gmt":"2021-08-23T07:43:10","slug":"egm-1o-acumulado-movil-2020","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/en\/informamos\/egm-1o-acumulado-movil-2020\/","title":{"rendered":"EGM 1\u00ba Acumulado m\u00f3vil Galicia 2020"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb 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DATOS AVANTE GALICIA<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#B0272D\u00bb header_6_font_size=\u00bb18px\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_6_font_size_tablet=\u00bb\u00bb header_6_font_size_phone=\u00bb\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb]

Seg\u00fan los datos del\u00a0<\/span>1<\/span>er<\/span>\u00a0Acumulado M\u00f3vil de 2020<\/span>, con trabajo de campo anterior a la situaci\u00f3n actual (del 8 de enero al 17 de marzo de 2020)<\/span>\u00a0y en comparaci\u00f3n con el mismo acumulado del a\u00f1o anterior,\u00a0<\/span>la\u00a0<\/span>penetraci\u00f3n de los medios disminuye<\/span><\/b>, con excepci\u00f3n de\u00a0<\/span>Internet (+3,93%, 60.000 internautas m\u00e1s).\u00a0<\/span><\/b>Las\u00a0<\/span>versiones online de los medios tradicionales contin\u00faan su crecimiento,\u00a0<\/span>sobre todo la radio con un aumento superior al 46%, aunque los suplementos han experimentos una fuerte ca\u00edda (-58%).\u00a0<\/span>\u00a0<\/span><\/p>\n

La\u00a0<\/span>Televisi\u00f3n<\/span><\/b>\u00a0sigue como medio l\u00edder en Galicia,<\/span>\u00a0<\/span>a pesar de perder 15.000<\/span>\u00a0telespectadores<\/span>,\u00a0<\/span>seguido de<\/span>\u00a0<\/span>Exterior<\/span><\/b>\u00a0<\/span>(-<\/span>129<\/span>.000<\/span>)<\/span>\u00a0e\u00a0<\/span>Internet<\/span><\/b>\u00a0<\/span>(<\/span>+60<\/span>.000)\u00a0<\/span>que se consolidan en el 2\u00ba y 3<\/span>er<\/span>\u00a0puesto<\/span>\u00a0del ranking<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

La\u00a0<\/span>Radio<\/span><\/b>\u00a0<\/span><\/b>(-<\/span>3<\/span>.<\/span>000<\/span>\u00a0oyentes<\/span>)<\/span>\u00a0<\/span>ocupa<\/span>\u00a0<\/span>la cuarta posici\u00f3n<\/span>\u00a0teniendo el honroso privilegio de ser el medio que menos cae entre todos los que descienden su audiencia<\/span>.<\/span>\u00a0<\/span>Cadena Ser\u00a0<\/span><\/b>sigue\u00a0<\/span>siendo<\/span>\u00a0<\/span>la emisor<\/span>a<\/span>\u00a0l\u00edder,\u00a0<\/span>c<\/span>on una ca\u00edda de 52<\/span>.000<\/span>\u00a0<\/span>oyentes, seguido de\u00a0<\/span>Los 40<\/span><\/b>\u00a0<\/span><\/b>(-13<\/span>.000)<\/span>,<\/span>\u00a0<\/span>musical<\/span>\u00a0del mismo grupo.<\/span>\u00a0Observamos un descenso gen<\/span>eralizado en todas las emisoras salvo\u00a0<\/span>Radio Galega<\/span><\/b>, que gana 42.000 oyentes y\u00a0<\/span>se sit\u00faa como la segunda emisora generalista en Galicia<\/span><\/b>\u00a0por encima de\u00a0<\/span>Cadena Cope<\/span><\/b>\u00a0(+2.000) y\u00a0<\/span>Onda Cero<\/span><\/b>\u00a0(-38.000).\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Los<\/span>\u00a0<\/span><\/b>medios impresos\u00a0<\/span><\/b>pierden cobertura<\/span>\u00a0<\/span><\/b>en<\/span>\u00a0<\/span>Galicia<\/span>\u00a0<\/span>siendo el descenso m\u00e1s acusado el de la\u00a0<\/span>prensa<\/span><\/b>\u00a0que\u00a0<\/span>pierde 112.000 lectores<\/span>.\u00a0<\/span>Suplementos<\/span><\/b>\u00a0desciende en\u00a0<\/span>107<\/span>.000<\/span>\u00a0lectores\u00a0<\/span>y\u00a0<\/span>Revistas<\/span><\/b>\u00a0<\/span>en<\/span>\u00a0<\/span>83<\/span>.000<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Las tres cabeceras\u00a0<\/span>diarias\u00a0<\/span>con mayor consumo<\/span>\u00a0siguen siendo<\/span>\u00a0<\/span><\/b>La Voz de Galicia\u00a0<\/span><\/b>(-<\/span>31<\/span>.000),\u00a0<\/span>Faro de Vigo<\/span><\/b>\u00a0(<\/span>-42<\/span>.000) y\u00a0<\/span>Marca\u00a0<\/span><\/b>(-<\/span>20<\/span>.000)<\/span>.<\/span>\u00a0<\/span>La bajada en el n\u00famero de lectores es la tendencia salvo en el caso de\u00a0<\/span>As<\/span><\/b>\u00a0y\u00a0<\/span>Diario de Pontevedra<\/span><\/b>, con un crecimiento de 4.000 lectores en ambos casos,<\/span>\u00a0<\/span>que junto con\u00a0<\/span>Atl\u00e1ntico Diario\u00a0<\/span><\/b>y\u00a0<\/span>Cinco D\u00edas\u00a0<\/span><\/b>(+ 2.000 lectores en cada cabecera)<\/span>\u00a0son los \u00fanicos soportes de prensa que crecen<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Internet<\/span><\/b>\u00a0<\/span><\/b>aumenta en 60.000 el n\u00famero de internautas<\/span>.\u00a0<\/span>Los gallegos se conectan<\/span>, sobre todo,<\/span>\u00a0a trav\u00e9s de<\/span>sde<\/span>\u00a0su\u00a0<\/span>Smartphone<\/span><\/b>\u00a0<\/span><\/b>(<\/span>7<\/span>2<\/span>%<\/span>)<\/span>\u00a0y cabe destacar el crecimiento del +<\/span>25<\/span>% en el consumo de\u00a0<\/span>Smart TV<\/span><\/b>\u00a0<\/span><\/b>que ya se sit\u00faa en cuarto lugar por encima de la Tablet.<\/span>\u00a0<\/span><\/b>El aumento se la Smart TV se ha visto\u00a0<\/span>favorecido<\/span>, una vez m\u00e1s,\u00a0<\/span>\u00a0por el\u00a0<\/span>crecimiento<\/span>\u00a0del\u00a0<\/span>consumo de servicios de V\u00eddeo\u00a0<\/span><\/b>On<\/span><\/b>\u00a0<\/span><\/b>Demand<\/span><\/b>\u00a0(VOD) como Netflix (+<\/span>30<\/span>%), Movistar Plus (+<\/span>10<\/span>%), Amazon Prime V\u00eddeo (+<\/span>67<\/span>%) y HBO (+<\/span>52<\/span>%).<\/span>\u00a0Adem\u00e1s de la subida de estos servicios de visionado de series y pel\u00edculas a demanda, tambi\u00e9n destaca el incremento de otros como la\u00a0<\/span>lectura de diarios<\/span><\/b>\u00a0(+<\/span>7<\/span>%) y\u00a0<\/span>escuchar m\u00fasica online<\/span><\/b>\u00a0(+<\/span>5<\/span>%)<\/span>\u00a0frente a la ca\u00edda de usos m\u00e1s tradicionales como consulta de correo electr\u00f3nico (-10%).<\/span>\u00a0<\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/koi-3QNB3VA6HG.marketingautomation.services\/net\/m?md=BfmDW4CuOJL0PgEF0n1UVLfJmPIBk75F\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbDESCARGAR INFORME\u00bb _builder_version=\u00bb4.5.1″ custom_button=\u00bbon\u00bb button_text_size=\u00bb17px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#B0272D\u00bb button_border_color=\u00bbrgba(0,0,0,0)\u00bb button_border_radius=\u00bb0px\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bb|700|||||||\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]

Otros informes relacionados<\/strong><\/p>[\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4″ include_categories=\u00bb15,17″ show_pagination=\u00bboff\u00bb zoom_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(176,39,45,0.7)\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb title_font=\u00bb|700|||||||\u00bb caption_font=\u00bb|600|||||||\u00bb caption_text_color=\u00bb#000000″ hover_enabled=\u00bb0″ title_font_size_tablet=\u00bb\u00bb title_font_size_phone=\u00bb21px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

DATOS AVANTE GALICIASeg\u00fan los datos del\u00a01er\u00a0Acumulado M\u00f3vil de 2020, con trabajo de campo anterior a la situaci\u00f3n actual (del 8 de enero al 17 de marzo de 2020)\u00a0y en comparaci\u00f3n con el mismo acumulado del a\u00f1o anterior,\u00a0la\u00a0penetraci\u00f3n de los medios disminuye, con excepci\u00f3n de\u00a0Internet (+3,93%, 60.000 internautas m\u00e1s).\u00a0Las\u00a0versiones online de los medios tradicionales contin\u00faan su […]<\/p>\n","protected":false},"author":1,"featured_media":235872,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[17],"project_tag":[86,87,102],"class_list":["post-234137","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-galicia","project_tag-informes","project_tag-egm","project_tag-galicia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/234137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/comments?post=234137"}],"version-history":[{"count":29,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/234137\/revisions"}],"predecessor-version":[{"id":240388,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/234137\/revisions\/240388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media\/235872"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media?parent=234137"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_category?post=234137"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_tag?post=234137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}