{"id":234148,"date":"2020-04-06T09:33:47","date_gmt":"2020-04-06T07:33:47","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=234148"},"modified":"2021-08-23T09:42:43","modified_gmt":"2021-08-23T07:42:43","slug":"egm-1o-acumulado-movil-2020-2","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/en\/informamos\/egm-1o-acumulado-movil-2020-2\/","title":{"rendered":"EGM 1\u00ba acumulado m\u00f3vil Asturias 2020"},"content":{"rendered":"\n\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb 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DATOS AVANTE ASTURIAS<\/strong><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#B0272D\u00bb header_6_font_size=\u00bb18px\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_6_font_size_tablet=\u00bb\u00bb header_6_font_size_phone=\u00bb\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb]

Si comparamos el<\/span>\u00a0<\/span>1<\/span>er<\/span>\u00a0Acumulado M\u00f3vil\u00a0<\/span>del<\/span>\u00a020<\/span>20<\/span>\u00a0<\/span>con el del a\u00f1o anterior,\u00a0<\/span>podemos observa<\/span>r un\u00a0<\/span>aumento<\/span>\u00a0de la penetraci\u00f3n de casi todos los medios<\/span>,\u00a0<\/span>a excepci\u00f3n de<\/span>\u00a0<\/span>Televisi\u00f3n<\/span><\/b>,<\/span><\/b>\u00a0Suplementos<\/span><\/b>\u00a0y Cine<\/span><\/b>.<\/span>\u00a0<\/span>En cuanto a<\/span>\u00a0<\/span>las\u00a0<\/span>versiones online de los medios tradicionales<\/span><\/b>,<\/span><\/b>\u00a0<\/span>vemos que todas crecen<\/span>,\u00a0<\/span>aunque destacamos el aumento de los diarios online en\u00a0<\/span>un 1<\/span>9,8<\/span>% y\u00a0<\/span>la\u00a0<\/span>radio<\/span>\u00a0online que lo hacen en un\u00a0<\/span>1<\/span>6,6<\/span>%<\/span>.<\/span>\u00a0<\/span><\/p>\n

Exterior<\/span><\/b>\u00a0sigue como medio l\u00edder en\u00a0<\/span>Asturias<\/span>,<\/span>\u00a0<\/span>y presenta un espectacular aumento de<\/span>\u00a0<\/span>su audiencia en +93<\/span>.000<\/span>,\u00a0<\/span>seguido de<\/span>\u00a0<\/span>Televisi\u00f3n<\/span><\/b>\u00a0<\/span>(-<\/span>1<\/span>2<\/span>.000<\/span>)<\/span>\u00a0e\u00a0<\/span>Internet<\/span><\/b>\u00a0<\/span>(+<\/span>43<\/span>.000)\u00a0<\/span>en el 2\u00ba y 3<\/span>er<\/span>\u00a0puesto<\/span>\u00a0del ranking<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

La\u00a0<\/span>Radio<\/span><\/b>\u00a0<\/span><\/b>(<\/span>+26<\/span>.<\/span>000<\/span>\u00a0oyentes<\/span>)<\/span>\u00a0<\/span>ocupa<\/span>\u00a0<\/span>la cuarta posici\u00f3n<\/span>,<\/span>\u00a0<\/span>c<\/span>on las<\/span>\u00a0emisoras generalistas<\/span>,\u00a0<\/span>Cadena Ser<\/span><\/b>\u00a0(+1<\/span>0<\/span>.000),\u00a0<\/span>Cope<\/span><\/b>\u00a0(+<\/span>2<\/span>.000) y\u00a0<\/span>Onda Cero<\/span><\/b>\u00a0(-1<\/span>0<\/span>.000)<\/span>\u00a0como las que tienen un mayor n\u00famero de oyentes<\/span>,\u00a0<\/span>seguido de las\u00a0<\/span>musicales\u00a0<\/span>Los 40\u00a0<\/span><\/b>y\u00a0<\/span>Dial\u00a0<\/span><\/b>con<\/span>\u00a0<\/span>+9<\/span>.000 y\u00a0<\/span>-4<\/span>.000 oyentes\u00a0<\/span>respectivamente<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Entre l<\/span>os<\/span>\u00a0<\/span>medios impresos<\/span><\/b>\u00a0<\/span><\/b>hay buenas noticias en<\/span>\u00a0<\/span>Revistas<\/span><\/b>\u00a0<\/span><\/b>(<\/span>mantiene su audiencia<\/span>) y\u00a0<\/span>Prensa<\/span><\/b>\u00a0<\/span><\/b>que\u00a0<\/span>crece en 5.000 lectores<\/span>,\u00a0<\/span>mientras que<\/span>\u00a0los<\/span>\u00a0Suplementos<\/span><\/b>\u00a0<\/span>pierden 44<\/span>.000<\/span>\u00a0lectores<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Entre\u00a0<\/span>los diarios<\/span>, las cabeceras regionales<\/span>\u00a0contin\u00faan liderando<\/span>\u00a0el ranking:<\/span>\u00a0<\/span>La Nueva Espa\u00f1a\u00a0<\/span><\/b>(-<\/span>6<\/span>.000) y\u00a0<\/span>El<\/span><\/b>\u00a0<\/span>Comercio<\/span><\/b>\u00a0<\/span><\/b>(mantiene lectores)<\/span>.\u00a0<\/span>Tras ellos, se sit\u00faa\u00a0<\/span>Marca<\/span><\/b>\u00a0<\/span><\/b>(<\/span>-4<\/span>.000),<\/span>\u00a0<\/span><\/b>El Pa\u00eds<\/span><\/b>\u00a0<\/span><\/b>(+<\/span>1<\/span>.000),<\/span>\u00a0<\/span><\/b>As<\/span><\/b>\u00a0<\/span><\/b>(<\/span>-4<\/span>.000) y<\/span>\u00a0<\/span><\/b>Sport<\/span><\/b>\u00a0(<\/span>-3<\/span>.000).\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Internet<\/span><\/b>\u00a0<\/span><\/b>sigue\u00a0<\/span>creciendo<\/span>\u00a0con\u00a0<\/span>43<\/span>.000 nuevos internautas<\/span>.\u00a0<\/span>Los\u00a0<\/span>asturianos<\/span>\u00a0se\u00a0<\/span>conectan<\/span>, sobre todo,<\/span>\u00a0a trav\u00e9s de<\/span>sde<\/span>\u00a0su\u00a0<\/span>Smartphone<\/span><\/b>\u00a0<\/span><\/b>(<\/span>7<\/span>6<\/span>%<\/span>)<\/span>.<\/span>\u00a0<\/span>D<\/span>estaca el crecimiento\u00a0<\/span>en el consumo de\u00a0<\/span>Smart TV<\/span><\/b>\u00a0(<\/span>+<\/span>45<\/span>%<\/span>),\u00a0<\/span>posicion\u00e1ndose en el 3\u00ba puesto de dispositivos utilizados. Esto ocurre<\/span>\u00a0por el\u00a0<\/span>auge<\/span>\u00a0<\/span><\/b>de\u00a0<\/span>los<\/span>\u00a0<\/span><\/b>servicios de V\u00eddeo\u00a0<\/span><\/b>On<\/span><\/b>\u00a0<\/span><\/b>Demand<\/span><\/b>\u00a0(VOD) como\u00a0<\/span>Netflix<\/span><\/b>\u00a0(+<\/span>27<\/span>%),\u00a0<\/span>Movistar Plus<\/span><\/b>\u00a0(+<\/span>1<\/span>3<\/span>%),\u00a0<\/span>Amazon Prime V\u00eddeo<\/span><\/b>\u00a0(+<\/span>5<\/span>6<\/span>%) y\u00a0<\/span>HBO<\/span><\/b>\u00a0(+<\/span>63<\/span>%).<\/span>\u00a0<\/span>Los servicios online crecen considerablemente en Asturias,<\/span>\u00a0destacando especialmente el\u00a0<\/span>aumento de las<\/span>\u00a0<\/span>Visionado de v\u00eddeos<\/span><\/b>\u00a0<\/span><\/b>(+1<\/span>2<\/span>%)<\/span>,<\/span>\u00a0la\u00a0<\/span>Lectura de noticias<\/span><\/b>\u00a0<\/span>(+<\/span>10<\/span>%)<\/span>.<\/span>\u00a0<\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/koi-3QNB3VA6HG.marketingautomation.services\/net\/m?md=Ux4kq1AEtdr%2BoHQTBbDe0eQxr5t3MjLq\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbDESCARGAR INFORME\u00bb _builder_version=\u00bb4.5.1″ custom_button=\u00bbon\u00bb button_text_size=\u00bb17px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#B0272D\u00bb button_border_color=\u00bbrgba(0,0,0,0)\u00bb button_border_radius=\u00bb0px\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bb|700|||||||\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]

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DATOS AVANTE ASTURIASSi comparamos el\u00a01er\u00a0Acumulado M\u00f3vil\u00a0del\u00a02020\u00a0con el del a\u00f1o anterior,\u00a0podemos observar un\u00a0aumento\u00a0de la penetraci\u00f3n de casi todos los medios,\u00a0a excepci\u00f3n de\u00a0Televisi\u00f3n,\u00a0Suplementos\u00a0y Cine.\u00a0En cuanto a\u00a0las\u00a0versiones online de los medios tradicionales,\u00a0vemos que todas crecen,\u00a0aunque destacamos el aumento de los diarios online en\u00a0un 19,8% y\u00a0la\u00a0radio\u00a0online que lo hacen en un\u00a016,6%.\u00a0 Exterior\u00a0sigue como medio l\u00edder en\u00a0Asturias,\u00a0y presenta un espectacular […]<\/p>\n","protected":false},"author":1,"featured_media":235873,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[18],"project_tag":[86,87,101],"class_list":["post-234148","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-asturias","project_tag-informes","project_tag-egm","project_tag-asturias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/234148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/comments?post=234148"}],"version-history":[{"count":26,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/234148\/revisions"}],"predecessor-version":[{"id":240389,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/234148\/revisions\/240389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media\/235873"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media?parent=234148"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_category?post=234148"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_tag?post=234148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}