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_module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#B0272D\u00bb header_6_font_size=\u00bb18px\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_6_font_size_tablet=\u00bb\u00bb header_6_font_size_phone=\u00bb\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb]<p><strong>\u00bfSeguimos sintiendo nostalgia por el papel en un mundo tan digital?<\/strong><\/p>\n<p>El consumo de medios impresos contin\u00faa con su ca\u00edda, lo que ha provocado una gran bajada en su tirada y una disminuci\u00f3n de su inversi\u00f3n publicitaria a\u00f1o tras a\u00f1o. Las previsiones futuras vaticinan que esta tendencia contin\u00fae, pero nosotr@s tenemos claro que S\u00cd, el papel se seguir\u00e1 consumiendo y NO, estos medios no est\u00e1n abocados a la desaparici\u00f3n; simplemente no les queda otra que reinventarse.<\/p>\n<p>Los impresos siguen ocupando un lugar relevante dentro del consumo de medios, sobre todo si nos centramos en ciertos perfiles sociodemogr\u00e1ficos y geogr\u00e1ficos. Cada tipo de soporte tiene un p\u00fablico muy definido, por eso desde Avante Medios hemos querido plasmar cada uno de estos perfiles contestando a las 5 Ws:\u00a0 Where and When? hoW much? hoW? Why?<\/p>\n<p>Olvid\u00e9monos de la rivalidad entre online y offline. La reinvenci\u00f3n del papel requiere una alianza entre ambos. \u00a1Desc\u00e1rgate nuestro \u00faltimo \u201cEstudio de Medios Impresos\u201d y descubre c\u00f3mo beneficiarte de los dos mundos!<\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/koi-3QNB3VA6HG.marketingautomation.services\/net\/m?md=w7nD7%2F4Ubs4XNkFxsjPJUXry57s48XaO\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbDESCARGAR INFORME\u00bb _builder_version=\u00bb4.5.1&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb17px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#B0272D\u00bb button_border_color=\u00bbrgba(0,0,0,0)\u00bb button_border_radius=\u00bb0px\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bb|700|||||||\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]<p><strong>Otros informes relacionados<\/strong><\/p>[\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4&#8243; include_categories=\u00bball\u00bb show_pagination=\u00bboff\u00bb zoom_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(176,39,45,0.7)\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bb|700|||||||\u00bb caption_font=\u00bb|600|||||||\u00bb caption_text_color=\u00bb#000000&#8243; title_font_size_tablet=\u00bb\u00bb title_font_size_phone=\u00bb21px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>\u00bfNOSTALGIA POR EL PAPEL? \u00bfSeguimos sintiendo nostalgia por el papel en un mundo tan digital? El consumo de medios impresos contin\u00faa con su ca\u00edda, lo que ha provocado una gran bajada en su tirada y una disminuci\u00f3n de su inversi\u00f3n publicitaria a\u00f1o tras a\u00f1o. Las previsiones futuras vaticinan que esta tendencia contin\u00fae, pero nosotr@s tenemos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":235900,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[19],"project_tag":[119],"class_list":["post-235899","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-impresos","project_tag-medios-impresos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/235899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/comments?post=235899"}],"version-history":[{"count":7,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/235899\/revisions"}],"predecessor-version":[{"id":240417,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/235899\/revisions\/240417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media\/235900"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media?parent=235899"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_category?post=235899"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_tag?post=235899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}