{"id":239258,"date":"2021-04-09T19:47:27","date_gmt":"2021-04-09T17:47:27","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=239258"},"modified":"2021-08-23T09:33:27","modified_gmt":"2021-08-23T07:33:27","slug":"egm-1o-acumulado-movil-asturias-2021","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/en\/informamos\/egm-1o-acumulado-movil-asturias-2021\/","title":{"rendered":"EGM 1\u00ba acumulado m\u00f3vil ASTURIAS 2021"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb11vw|0px|0px|0px|false|false\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/04\/Informe-Datos-EGM-Asturias.jpg\u00bb alt=\u00bbInforme-Datos-EGM-Asturias\u00bb title_text=\u00bbInforme-Datos-EGM-Asturias\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb91px\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb50px|||||\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_divider color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb2px|||||\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb]

INFORME EGM ASTURIAS<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.67)\u00bb]

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El consumo de<\/span><\/b>\u00a0medios tradicionales contin\u00faa en descenso,\u00a0<\/span><\/b>tan s\u00f3lo aumenta<\/span>n<\/span>\u00a0su<\/span>\u00a0cobertura\u00a0<\/span>en\u00a0<\/span>las<\/span>\u00a0versiones online.<\/span>\u00a0<\/span><\/p>\n

La<\/span>\u00a0Televisi\u00f3n<\/span><\/b>\u00a0es el medio que menos sufre la ca\u00edda (-<\/span>4.000 espectadores<\/span>), y contin\u00faa como l\u00edder en Asturias, aumentando su consumo en online en un 14,44%.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Internet<\/span><\/b>,<\/span>\u00a0<\/span><\/b>sube al segundo puesto, aunque baja ligeramente su penetraci\u00f3n (-3,80%). Mientras que\u00a0<\/span>Exterior<\/span><\/b>, que lideraba el ranking en el mismo acumulado del a\u00f1o anterior, desciende a la tercera posici\u00f3n (-16,06%). Es, junto con el medio\u00a0<\/span>Cine<\/span><\/b>\u00a0(-74,30), el m\u00e1s perjudicado por las restricciones de movilidad derivadas de la crisis de la Covid-19.<\/span>\u00a0<\/span><\/p>\n

L<\/span>a\u00a0<\/span>Radio<\/span><\/b>\u00a0contin\u00faa en el cuarto puesto, con un descenso en consumo\u00a0<\/span>de 56.000 oyentes<\/span>\u00a0(aunque crece en un 30,75% en su versi\u00f3n online).\u00a0<\/span>\u00a0<\/span><\/p>\n

Las ca\u00eddas son mayores en los medios impresos:\u00a0<\/span>Revistas<\/span><\/b>\u00a0(-<\/span>56.000 lectores<\/span>), con un gran crecimiento en su versi\u00f3n online (32,14%),\u00a0<\/span>Diarios\u00a0<\/span><\/b>(-<\/span>84.000<\/span>) que mantiene su consumo online<\/span>\u00a0(+1.25%)<\/span>\u00a0y\u00a0<\/span>Suplementos Dominicales\u00a0<\/span><\/b>(-<\/span>63.000<\/span>), que tambi\u00e9n descienden en digital (-23,08%).<\/span>\u00a0<\/span><\/p>\n

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RANKING DE SOPORTES RADIO Y PRENSA EN ASTURIAS<\/span><\/b>\u00a0<\/span><\/p>\n

Las emisoras generalistas siguen\u00a0<\/span>en<\/span>\u00a0los primeros puestos del ranking de\u00a0<\/span>r<\/span>adio en Asturias,<\/span>\u00a0pero son las que m\u00e1s audiencia pierden en este acumulado. Siguen<\/span>\u00a0lideradas por\u00a0<\/span>Cadena Ser<\/span><\/b>,\u00a0<\/span>que pierde<\/span>\u00a0<\/span>11<\/span>.000\u00a0<\/span>y<\/span>\u00a0<\/span>Cope<\/span><\/b>,\u00a0<\/span>que\u00a0<\/span>continua\u00a0<\/span>en segundo<\/span>\u00a0<\/span><\/b>lugar<\/span>,<\/span>\u00a0con\u00a0<\/span>15.000<\/span>\u00a0oyentes<\/span>\u00a0menos<\/span>.\u00a0<\/span>Onda Cero<\/span><\/b>\u00a0<\/span>sufre la mayor ca\u00edda (<\/span>–<\/span>36<\/span>.000<\/span>) y tan s\u00f3lo crece\u00a0<\/span>Es Radio<\/span><\/b>\u00a0(+4.000)<\/span>.\u00a0<\/span>Dentro de las emisoras musicales, crecen las\u00a0<\/span>principales radio f\u00f3rmulas de los grupos radiof\u00f3nicos l\u00edderes<\/span>:\u00a0<\/span>Los 40<\/span><\/b>\u00a0<\/span><\/b>(+9.000)<\/span>,\u00a0<\/span>Cadena 100<\/span><\/b>\u00a0<\/span><\/b>(+7.000)<\/span>\u00a0<\/span><\/b>y\u00a0<\/span>Europa FM<\/span><\/b>\u00a0<\/span><\/b>(10.000<\/span>) y descienden\u00a0<\/span>Cadena Dial<\/span><\/b>\u00a0(28.000),\u00a0<\/span>Hit FM<\/span><\/b>\u00a0(-18.000),\u00a0<\/span>Kiss FM<\/span><\/b>\u00a0(-13.000) y\u00a0<\/span>Rock FM<\/span><\/b>\u00a0(-2.000).<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

La ca\u00edda de lectores en el medio prensa es generalizada<\/span>,<\/span>\u00a0<\/span>sobre todo, en las cabeceras l\u00edderes\u00a0<\/span>La Nueva Espa\u00f1a\u00a0<\/span><\/b>(-66.000),\u00a0<\/span>El Comercio\u00a0<\/span><\/b>(-27.000) y\u00a0<\/span>Marca<\/span><\/b>\u00a0(-22.000). Las \u00fanicas que aumentan su consumo son\u00a0<\/span>El Mundo\u00a0<\/span><\/b>(+2.000) y\u00a0<\/span>El Mundo Deportivo\u00a0<\/span><\/b>(+2.000)<\/span>.\u00a0<\/span>As<\/span><\/b>\u00a0(-1.000) y\u00a0<\/span>El Pa\u00eds<\/span><\/b>\u00a0(-11.000) ocupan el cuarto y quinto puesto en el ranking de los diarios m\u00e1s le\u00eddos.<\/span>\u00a0<\/span><\/p>\n

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\u00bfTE INTERESA EL INFORME COMPLETO?<\/strong><\/span><\/p>\n

Rellena el formulario para descargar el informe completo o\u00a0<\/strong>ponte en contacto con nosotros si est\u00e1s interesado en obtener el informe EGM con los datos de tu provincia.<\/strong><\/p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb]