{"id":240951,"date":"2021-01-19T09:55:36","date_gmt":"2021-01-19T08:55:36","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=240951"},"modified":"2021-09-02T09:56:13","modified_gmt":"2021-09-02T07:56:13","slug":"como-evitar-que-suceda-el-ad-collision","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/en\/informamos\/como-evitar-que-suceda-el-ad-collision\/","title":{"rendered":"\u00bfC\u00f3mo evitar que suceda el Ad Collision?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/03\/Header-AvantPedia-definicion-ad-collision.png\u00bb alt=\u00bbImagen destacada de la defini\u00f3n Churn Rate\u00bb title_text=\u00bbHeader-AvantPedia-definicion-ad-collision\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb]\n

\u00a0\u00bfC\u00f3mo evitar que suceda el Ad Collision?<\/strong><\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb custom_padding=\u00bb||0px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]\n

En nuestra primera\u00a0<\/span>Avantpedia<\/a>\u00a0<\/a>del 2021 te explicamos qu\u00e9 significa\u00a0<\/span>Ad Collision<\/strong>\u00a0y, lo m\u00e1s importante, c\u00f3mo evitar que suceda….<\/span>\u00a0<\/span><\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbEl t\u00e9rmino Ad Collision\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb body_text_align=\u00bbleft\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb99px\u00bb custom_margin=\u00bb31px||27px|||\u00bb custom_padding=\u00bb35px||12px|||\u00bb box_shadow_style=\u00bbpreset4″]\n

Situaci\u00f3n en la que aparecen varios banners de la misma campa\u00f1a en diferentes espacios publicitarios de una misma p\u00e1gina<\/strong>. Esto genera un sentimiento negativo<\/strong> en el usuario al verse \u00abperseguido\u00bb por la misma creatividad.<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb2px|||||\u00bb custom_padding=\u00bb0px|||||\u00bb]\n

<\/span><\/p>\n

\ud83d\udce3 Para rentabilizar las inversiones de nuestras\u00a0<\/strong><\/span>Campa\u00f1as Digitales\u00a0de\u00a0Compra Program\u00e1tica<\/strong>\u00a0<\/strong>es necesario que utilicemos tecnolog\u00edas que nos permitan generar gran visibilidad garantizando adem\u00e1s el\u00a0<\/strong><\/span>Brand Safety<\/strong>:<\/span><\/p>\n

\u2705 Empleo de tecnolog\u00edas de verificaci\u00f3n proporcionadas por los DSPs<\/strong><\/span>
\u2705 Utilizaci\u00f3n de tecnolog\u00edas pre-bid y post-bid<\/strong><\/span>
\u2705 Disminuci\u00f3n del uso de Whitelists muy restrictivas<\/strong><\/span><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/03\/Avantepedia_AdCollision.png\u00bb alt=\u00bbDefinici\u00f3n de la F\u00f3rmula Churn Rate\u00bb title_text=\u00bbAvantepedia_AdCollision\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00bfC\u00f3mo evitar que suceda el Ad Collision? En nuestra primera\u00a0Avantpedia\u00a0del 2021 te explicamos qu\u00e9 significa\u00a0Ad Collision\u00a0y, lo m\u00e1s importante, c\u00f3mo evitar que suceda….\u00a0Situaci\u00f3n en la que aparecen varios banners de la misma campa\u00f1a en diferentes espacios publicitarios de una misma p\u00e1gina. Esto genera un sentimiento negativo en el usuario al verse \u00abperseguido\u00bb por la misma […]<\/p>\n","protected":false},"author":4,"featured_media":238682,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-240951","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/240951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/comments?post=240951"}],"version-history":[{"count":2,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/240951\/revisions"}],"predecessor-version":[{"id":240953,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/240951\/revisions\/240953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media\/238682"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media?parent=240951"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_category?post=240951"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_tag?post=240951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}