{"id":241165,"date":"2021-08-30T10:10:09","date_gmt":"2021-08-30T08:10:09","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=241165"},"modified":"2021-10-26T12:23:48","modified_gmt":"2021-10-26T10:23:48","slug":"advergaming-y-gamificacion-te-suena","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/en\/informamos\/advergaming-y-gamificacion-te-suena\/","title":{"rendered":"Advergaming y Gamificaci\u00f3n \u00bfte suenan?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/09\/Advergaming-y-gamificacion-avantpedia-avante.jpg\u00bb alt=\u00bbLead-Nurturing-Blog-Avantpedia-Avante-Evolumedia\u00bb title_text=\u00bbAdvergaming-y-gamificacion-avantpedia-avante\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb]\n

Advergaming y gamificaci\u00f3n \u00bfte suenan?<\/strong><\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]\n

En nuestra Avantpedia<\/strong>\u00a0<\/span>de agosto hablamos sobre advergaming<\/strong> y gamificaci\u00f3n<\/strong><\/span>, dos estrategias de marketing\u00a0<\/span>de contenidos relacionadas con los videojuegos\u00a0<\/span>que muchas veces se confunden \ud83c\udfae Let\u00b4s play!<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_cta title=\u00bb\u00bfQu\u00e9 es el advergaming y la gamificaci\u00f3n?\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||53px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″]\n

Estas son dos estrategias de marketing no intrusivo, muy ligadas a los video juegos, aunque con objetivos diferentes. El Advergaming<\/b>\u00a0se sirve de los videojuegos para implantar la marca y que los usuarios se identifiquen con ella. La\u00a0gamificaci\u00f3n<\/b>\u00a0por otro lado, nos permite lograr que los usuarios realicen determinadas acciones para la marca; por ejemplo hacer viral contenidos, atraer nuevos clientes potenciales y hasta motivar a los trabajadores.<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px|||||\u00bb hover_enabled=\u00bb0″]\n

Algunas de sus ventajas son…<\/strong><\/h2>\n

<\/strong><\/p>\n

ADVERGAMING:<\/b><\/p>\n

1. Permite personalizaci\u00f3n del video juego a la marca.<\/p>\n

2. Viralizaci\u00f3n.<\/p>\n

3. Transmite los valores de la marca.<\/p>\n

4. Es medible. Registras todas las interacciones de los usuarios.<\/p>\n

 <\/p>\n

GAMIFICCI\u00d3N<\/b>:<\/p>\n

1.Fidelizaci\u00f3n del cliente.<\/p>\n

2. Interacci\u00f3n continua entre usuario y marca.<\/p>\n

3. Explorar nuevas oportunidades de promoci\u00f3n.<\/p>\n

4. Comunicaci\u00f3n no intrusiva.<\/p>\n

\u200b\u200b<\/span><\/b><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/09\/Avantpedia-Advergaming-y-gamificacion-_page-0001.jpg\u00bb alt=\u00bbadvergaming-y-gamificacion-avantpedia\u00bb title_text=\u00bbAvantpedia Advergaming y gamificaci\u00f3n _page-0001″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Advergaming y gamificaci\u00f3n \u00bfte suenan? En nuestra Avantpedia\u00a0de agosto hablamos sobre advergaming y gamificaci\u00f3n, dos estrategias de marketing\u00a0de contenidos relacionadas con los videojuegos\u00a0que muchas veces se confunden \ud83c\udfae Let\u00b4s play!   Estas son dos estrategias de marketing no intrusivo, muy ligadas a los video juegos, aunque con objetivos diferentes. El Advergaming\u00a0se sirve de los videojuegos […]<\/p>\n","protected":false},"author":4,"featured_media":241166,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-241165","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/241165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/comments?post=241165"}],"version-history":[{"count":4,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/241165\/revisions"}],"predecessor-version":[{"id":241172,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/241165\/revisions\/241172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media\/241166"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media?parent=241165"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_category?post=241165"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_tag?post=241165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}