{"id":242098,"date":"2021-09-18T09:31:10","date_gmt":"2021-09-18T07:31:10","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=242098"},"modified":"2022-01-18T09:41:20","modified_gmt":"2022-01-18T08:41:20","slug":"conoces-la-diferencia-entre-ott-y-ctv","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/en\/informamos\/conoces-la-diferencia-entre-ott-y-ctv\/","title":{"rendered":"\u00bfConoces la diferencia entre OTT y CTV?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/09\/OTT-vs-CTV-_-Avantpedia_Avante-miniatura.jpg\u00bb alt=\u00bbOTT-vs-CTV-_-Avantpedia_Avante\u00bb title_text=\u00bbOTT-vs-CTV-_-Avantpedia_Avante-miniatura\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00bfConoces las diferencias entre OTT y CTV?<\/span><\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

La clave est\u00e1 en que dentro del gran paraguas que es OTT se engloba el concepto CTV:<\/span><\/p>\n

\u25b6\ufe0f\u00a0Over The Top = contenido de v\u00eddeo al que se accede a trav\u00e9s de internet<\/span><\/p>\n

\ud83d\udcfa \ud83c\udfae\u00a0Connected TV = dispositivo que empleamos para consumir ese contenido<\/span><\/p>\n

\u00a1\u00c9chale un ojo a nuestra\u00a0<\/span>#Avantpedia<\/a>\u00a0de este mes donde te lo explicamos de forma m\u00e1s gr\u00e1fica y visual! \ud83d\udc47<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbOTT vs CTV\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||53px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

OTT (Over The Top) <\/b>hace referencia al contenido de video al que se accede a trav\u00e9s de Internet, en lugar de a trav\u00e9s de la televisi\u00f3n tradicional.<\/p>\n

CTV (<\/b>Connected<\/b> TV) <\/b>se refiere a televisores inteligentes u otros televisores que est\u00e1n conectados a Internet a trav\u00e9s de dispositivos de transmisi\u00f3n que no son un tel\u00e9fono, iPad u ordenador.<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px|||||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″ custom_padding=\u00bb||0px|||\u00bb]\n

Principales diferencias<\/strong><\/h2>\n

<\/strong><\/p>\n

OTT: PC (Navegador), M\u00f3vil (Navegador, App), Tablet (Navegador, App)<\/p>\n

CTV: Smart TV, VideoConsola, TV Sticks, Apple TV, Rouku,\u2026\u200b<\/span><\/b><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/01\/OTT-vs-CTV-_-Avantpedia_Avante.jpg\u00bb alt=\u00bbOTT-vs-CTV-Avantpedia_Avante\u00bb title_text=\u00bbOTT vs CTV _ Avantpedia_Avante\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″ custom_margin=\u00bb-23px|||||\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00bfQuieres conocer todos los t\u00e9rminos de nuestra Avantpedia?<\/h3>\n

Puedes consultarlos aqu\u00ed<\/strong><\/span><\/span><\/a><\/p>\n

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La clave est\u00e1 en que dentro del gran paraguas que es OTT se engloba el concepto CTV. Echa un ojo a nuestra Avantpedia para descubrir todas las diferencias!<\/p>","protected":false},"author":4,"featured_media":242100,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-242098","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/242098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/comments?post=242098"}],"version-history":[{"count":3,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/242098\/revisions"}],"predecessor-version":[{"id":242104,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/242098\/revisions\/242104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media\/242100"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media?parent=242098"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_category?post=242098"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_tag?post=242098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}