{"id":242311,"date":"2022-02-28T11:13:45","date_gmt":"2022-02-28T10:13:45","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=242311"},"modified":"2022-03-31T13:30:22","modified_gmt":"2022-03-31T11:30:22","slug":"que-es-el-drive-to-store","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/en\/informamos\/que-es-el-drive-to-store\/","title":{"rendered":"\u00bfQu\u00e9 es el Drive to Store?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/02\/Drive-to-store-avantpedia-febrero-avante.jpg\u00bb alt=\u00bbDrive-to-store-avantpedia-febrero-avante\u00bb title_text=\u00bbDrive-to-store-avantpedia-febrero-avante\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00bfQu\u00e9 es el Drive to Store <\/span>y c\u00f3mo utilizarlo?\u00a0<\/span><\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Se trata de una estrategia de marketing<\/a><\/strong>\u00a0global que combina medios ON<\/a><\/strong>\u00a0<\/strong>y OFF<\/a><\/strong> para conseguir atraer clientes a tu tienda f\u00edsica.<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbDrive To Store\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||51px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Es una estrategia que consiste en combinar los medios ON y OFF<\/strong> de una campa\u00f1a de publicidad para animar al potencial cliente a que visite la tienda f\u00edsica e incrementar el tr\u00e1fico<\/strong> a la misma.<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px||2px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Metodolog\u00eda Drive to Store<\/strong><\/h2>\n

<\/strong><\/p>\n

1. Segmentaci\u00f3n:<\/strong> Definir las variables del p\u00fablico objetivo a impactar:<\/p>\n