{"id":243144,"date":"2022-07-29T08:42:13","date_gmt":"2022-07-29T06:42:13","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=243144"},"modified":"2022-08-29T13:11:22","modified_gmt":"2022-08-29T11:11:22","slug":"como-hacer-buzz-marketing","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/en\/informamos\/como-hacer-buzz-marketing\/","title":{"rendered":"C\u00f3mo hacer Buzz Marketing"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/07\/Avantpedia-Base-web-imagen.jpg\u00bb alt=\u00bbbuzz-marketing-avantpedia-julio-avante\u00bb title_text=\u00bbAvantpedia-Base-web-imagen\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Buzz Marketing y c\u00f3mo llegar a tus usuarios de forma viral<\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

En nuestra Avantpedia <\/strong><\/a><\/span><\/span><\/span>de julio te descubrimos la estrategia de Buzz Marketing <\/strong><\/span>\ud83d\udc44\ud83d\udc42 Con ella puedes llegar a gran cantidad de usuarios, de forma viral y sin invertir un euro!\u00a0<\/span><\/p>\n

La intenci\u00f3n es que el mensaje llegue al usuario procedente de otro usuario y no de la marca en s\u00ed, para hacerlo m\u00e1s fiable y menos comercial \ud83d\udc4c<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbBuzz Marketing\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb167.8px\u00bb custom_margin=\u00bb-5px||51px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Se trata de una estrategia de marketing que busca incrementar la popularidad de un producto o servicio<\/strong> y hacerlo viral. La t\u00e9cnica se centra en incentivar el boca a boca<\/strong>, transmitiendo las bondades a trav\u00e9s de una persona cercana o conocida, para generar conversaci\u00f3n acerca de una marca<\/strong> sin que esta intervenga en su promoci\u00f3n.<\/span><\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb6px||2px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Principios b\u00e1sicos del <\/b>Buzz<\/b> Marketing<\/b><\/h2>\n

<\/strong><\/p>\n

1. Curiosidad: <\/b>cualquier misterio nos intriga, somos curiosos por naturaleza.<\/p>\n

2. Contenido: <\/b>algo que merezca la pena compartir: humor,\u00a0 utilidad\u2026<\/p>\n

3. Confianza: <\/b>nos fiamos si proviene de alguien que conocemos.<\/p>\n

4. Viralidad: <\/b>el mensaje debe transmitirse por s\u00ed solo, la marca no interviene.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb-10px||-1px|||\u00bb custom_padding=\u00bb32px|||||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Todo en nuestra #Avantpedia de julio \ud83d\udc47<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/07\/Avantpedia-Buzz-Marketing_page-0001.jpg\u00bb alt=\u00bbavantpedia-julio-buzz-marketing-avante\u00bb title_text=\u00bbAvantpedia Buzz Marketing_page-0001″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00bfQuieres conocer todos los t\u00e9rminos de nuestra Avantpedia?<\/h3>\n

Puedes consultarlos aqu\u00ed<\/strong><\/span><\/span><\/a><\/p>\n

 <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Con la estrategia de Buzz Marketing puedes llegar a gran cantidad de usuarios, de forma viral y sin invertir un euro. Descubre c\u00f3mo.<\/p>","protected":false},"author":4,"featured_media":243146,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-243144","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/243144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/comments?post=243144"}],"version-history":[{"count":3,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/243144\/revisions"}],"predecessor-version":[{"id":243151,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/243144\/revisions\/243151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media\/243146"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media?parent=243144"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_category?post=243144"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_tag?post=243144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}