{"id":243598,"date":"2022-12-15T15:25:22","date_gmt":"2022-12-15T14:25:22","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&#038;p=243598"},"modified":"2022-12-15T16:04:24","modified_gmt":"2022-12-15T15:04:24","slug":"direcciones-de-marketing-en-espana-2022","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/en\/informamos\/direcciones-de-marketing-en-espana-2022\/","title":{"rendered":"Direcciones de Marketing en Espa\u00f1a 2022"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.10.7&#8243; custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb11vw|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/12\/Imagen-portada-web-informe-iuni.jpg\u00bb alt=\u00bbinforme-direcciones-marketing-2022-avante\u00bb title_text=\u00bbImagen-portada-web-informe-iuni\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.10.7&#8243; custom_margin=\u00bb35px|||||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb48px\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb9px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb2px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<h1><strong>II Estudio Direcciones de Marketing en Espa\u00f1a 2022<\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<h3><span style=\"color: #333333;\">\u00bfCu\u00e1l es la situaci\u00f3n de los departamentos de marketing de las empresas espa\u00f1olas?<\/span><\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bb#383838&#8243; custom_padding=\u00bb5px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<div style=\"margin: 0px 0px 8px; overflow-wrap: break-word; text-overflow: ellipsis; color: #172b4d; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; line-height: 1.2;\"><span style=\"color: #333333; font-family: Montserrat, Arial, sans-serif; font-size: 15px;\">Recientemente hemos colaborado con iuni strategic marketers en la realizaci\u00f3n de un estudio para conocer con m\u00e1s exactitud <strong>qu\u00e9 es lo que est\u00e1 sucediendo en las direcciones de marketing de las empresas espa\u00f1olas.<\/strong> En dicho informe, se recogen las percepciones de los principales directivos de marketing y comunicaci\u00f3n, <strong>la situaci\u00f3n actual de sus departamentos y los mayores retos a los que se enfrentan.<\/strong><\/span><\/div>\n<div style=\"margin: 0px 0px 8px; overflow-wrap: break-word; text-overflow: ellipsis; color: #172b4d; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; line-height: 1.5;\"><span style=\"font-size: 15px; color: #333333;\"><span style=\"font-family: Montserrat, Arial, sans-serif;\">El objetivo de este estudio es comprender:<\/span><span style=\"font-family: Montserrat, Arial, sans-serif;\"><\/span><\/span><\/div>\n<div style=\"margin: 0px 0px 8px; overflow-wrap: break-word; text-overflow: ellipsis; color: #172b4d; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; line-height: 1.5;\"><span style=\"color: #333333; font-family: Montserrat, Arial, sans-serif; font-size: 15px;\">\u2611\ufe0f Estructura y composici\u00f3n de los departamentos<\/span><\/div>\n<div style=\"margin: 0px 0px 8px; overflow-wrap: break-word; text-overflow: ellipsis; color: #172b4d; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; line-height: 1.5;\"><span style=\"color: #333333; font-family: Montserrat, Arial, sans-serif; font-size: 15px;\">\u2611\ufe0f\u00a0Actividades desarrolladas<\/span><\/div>\n<div style=\"margin: 0px 0px 8px; overflow-wrap: break-word; text-overflow: ellipsis; color: #172b4d; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; line-height: 1.5;\"><span style=\"color: #333333; font-family: Montserrat, Arial, sans-serif; font-size: 15px;\">\u2611\ufe0f\u00a0Medios utilizados en publicidad<\/span><\/div>\n<div style=\"margin: 0px 0px 8px; overflow-wrap: break-word; text-overflow: ellipsis; color: #172b4d; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; line-height: 1.5;\"><span style=\"color: #333333; font-family: Montserrat, Arial, sans-serif; font-size: 15px;\">\u2611\ufe0f\u00a0Contexto actual: retos y frustraciones<\/span><\/div>\n<p style=\"text-align: justify;\"><span style=\"color: #008080;\"><strong><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #008080;\"><strong>\u00a1Desc\u00e1rgate el informe para conocer todos los detalles! \ud83d\udc49<\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; 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custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>Otros informes relacionados<\/strong><\/p>[\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4&#8243; include_categories=\u00bball\u00bb show_pagination=\u00bboff\u00bb zoom_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(176,39,45,0.7)\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bb|700|||||||\u00bb caption_font=\u00bb|600|||||||\u00bb caption_text_color=\u00bb#000000&#8243; title_font_size_tablet=\u00bb\u00bb title_font_size_phone=\u00bb21px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres saber todo lo que ha pasado en las direcciones de marketing de las empresas espa\u00f1olas durante este 2022? Desc\u00e1rgate nuestro informe!<\/p>","protected":false},"author":4,"featured_media":243623,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[14],"project_tag":[86,143],"class_list":["post-243598","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-otros","project_tag-informes","project_tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/243598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/comments?post=243598"}],"version-history":[{"count":11,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/243598\/revisions"}],"predecessor-version":[{"id":243625,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project\/243598\/revisions\/243625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media\/243623"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/media?parent=243598"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_category?post=243598"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/en\/wp-json\/wp\/v2\/project_tag?post=243598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}