{"id":245994,"date":"2023-12-10T20:48:08","date_gmt":"2023-12-10T19:48:08","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&#038;p=245994"},"modified":"2024-09-09T10:52:18","modified_gmt":"2024-09-09T08:52:18","slug":"tiktok-vs-tv","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/en\/informamos\/tiktok-vs-tv\/","title":{"rendered":"TikTok vs Televisi\u00f3n"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16&#8243; custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb11vw|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2023\/12\/TikTok-vs-TV_AVANTE_2023.jpg\u00bb alt=\u00bbTikTok vs TV_AVANTE_2023&#8243; title_text=\u00bbTikTok vs TV_AVANTE_2023&#8243; force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.23.1&#8243; custom_margin=\u00bb35px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb48px\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb9px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb2px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]\n<h1 style=\"text-align: left;\"><strong>TikTok vs TV<\/strong><\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2>\u00bfCompetidores o complementarios?<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bb#383838&#8243; text_font_size=\u00bb16px\u00bb custom_padding=\u00bb5px||3px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<span style=\"color: #B2292E;\"><em>Diciembre, 2023<\/em><\/span>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bb#383838&#8243; text_font_size=\u00bb16px\u00bb custom_padding=\u00bb5px||33px|||\u00bb global_colors_info=\u00bb{}\u00bb custom_margin=\u00bb-27px|||||\u00bb]\n<p style=\"text-align: justify;\"><span style=\"font-family: Montserrat, Arial, sans-serif;\"><span style=\"font-size: 16px;\"><span style=\"color: #3a3a3a;\"><strong>\u00bfEst\u00e1 TikTok retando a un duelo a la Televisi\u00f3n?<\/strong> Si bien estos dos medios pueden considerarse competidores a la hora de captar la atenci\u00f3n de las audiencias, especialmente entre los m\u00e1s j\u00f3venes, tambi\u00e9n <strong>existen muchos aspectos en los que se complementan.<\/strong> En este informe analizamos sus diferencias y <strong>detallamos todo lo que pueden aportarnos en las campa\u00f1as de medios.<\/strong><\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Montserrat, Arial, sans-serif;\"><span style=\"font-size: 16px;\"><span style=\"color: #3a3a3a;\">TikTok ha revolucionado la forma en que consumimos contenido audiovisual y a d\u00eda de hoy, es la red social que m\u00e1s ha crecido en los \u00faltimos a\u00f1os, situ\u00e1ndose en el 5\u00ba puesto entre las RR.SS. con contenido publicitario. Sin embargo, la Televisi\u00f3n se mantiene como uno de los medios por excelencia en t\u00e9rminos de penetraci\u00f3n en los hogares alcanzando un total de 33,14 MM de espectadores en Espa\u00f1a.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: Montserrat, Arial, sans-serif;\"><span style=\"font-size: 16px;\"><span style=\"color: #3a3a3a;\">Descarga aqu\u00ed el informe completo <\/span><\/span><\/span><\/strong><span style=\"font-family: Montserrat, Arial, sans-serif;\"><span style=\"font-size: 16px;\"><span style=\"color: #3a3a3a;\">para conocer las razones que nos hacen creer que estos dos medios son totalmente complementarios <\/span><\/span><\/span><strong><span style=\"color: #b2292e;\">\ud83d\udc49<\/span><\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.16&#8243; 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