{"id":250486,"date":"2026-03-13T15:21:32","date_gmt":"2026-03-13T14:21:32","guid":{"rendered":"https:\/\/avantemedios.com\/?page_id=250486"},"modified":"2026-04-17T14:03:36","modified_gmt":"2026-04-17T12:03:36","slug":"media-day-2026-ctv","status":"publish","type":"page","link":"https:\/\/avantemedios.com\/eu\/media-day-2026-ctv\/","title":{"rendered":"MEDIA DAY 2026 | CTV"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.24.0″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb54px|0px|5px|0px|false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb25px|0px||0px|false|false\u00bb background_last_edited=\u00bbon|phone\u00bb use_background_color_gradient_tablet=\u00bboff\u00bb use_background_color_gradient_phone=\u00bboff\u00bb background_color_gradient_stops_phone=\u00bbrgba(210,218,228,0.38) 100%|#ffffff 100%\u00bb background_color_gradient_start_position_phone=\u00bb100%\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.16″ max_width=\u00bb1280px\u00bb custom_padding=\u00bb27px|0px||0px|false|false\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb1280px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2026\/03\/CTV-al-descubierto_MEDIA-DAY_AVANTE-1.png\u00bb alt=\u00bbsan-publicito-avante-galicia-2023″ title_text=\u00bbCTV al descubierto_MEDIA DAY_AVANTE\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||16px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_video _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb87%\u00bb width_phone=\u00bb95%\u00bb width_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb|18px||||\u00bb custom_padding_tablet=\u00bb|0px|||false|false\u00bb custom_padding_phone=\u00bb|0px|||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb module_alignment_tablet=\u00bbcenter\u00bb module_alignment_phone=\u00bbcenter\u00bb module_alignment_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb2_5,3_5″ _builder_version=\u00bb4.16″ max_width=\u00bb1280px\u00bb custom_margin=\u00bb-15px|auto||auto||\u00bb custom_padding=\u00bb27px|5px||0px|false|false\u00bb use_custom_width=\u00bbon\u00bb custom_width_px=\u00bb1280px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_countdown_timer date_time=\u00bb2026-04-21 09:33″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb91.9px\u00bb custom_margin=\u00bb||-3px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_countdown_timer][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb background_color=\u00bb#3E3E3E\u00bb min_height=\u00bb62px\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb custom_padding=\u00bb20px|||||\u00bb locked=\u00bboff\u00bb inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb]\n

MEDIA DAY: <\/i><\/span>CTV al descubierto<\/span><\/strong><\/span><\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb custom_padding=\u00bb22px|||||\u00bb locked=\u00bboff\u00bb inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb]\n

Revoluciona tu publicidad con la nueva TV<\/i><\/span><\/strong><\/h3>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb22px|||||\u00bb global_colors_info=\u00bb{}\u00bb]\n

El ecosistema televisivo est\u00e1 cambiando. Y lo est\u00e1 haciendo m\u00e1s r\u00e1pido de lo que parece.<\/span>\u00a0<\/span><\/p>\n

La irrupci\u00f3n de la\u00a0Connected\u00a0TV est\u00e1 transformado la forma en la que consumimos contenidos\u00a0y conectamos\u00a0con las\u00a0audiencias. Nuevos formatos, nuevas capacidades tecnol\u00f3gicas y un\u00a0h\u00e1bitat\u00a0cada vez m\u00e1s complejo est\u00e1n redefiniendo el papel de la televisi\u00f3n dentro de las estrategias\u00a0publicitarias.<\/span>\u00a0<\/span><\/p>\n

Por eso\u00a0desde AVANTE, el pr\u00f3ximo\u00a0<\/span>21 de abril\u00a0de 2026,<\/span><\/b>\u00a0<\/span><\/b>a partir de las 09:30 am,<\/span><\/b>\u00a0<\/span><\/b>celebraremos\u00a0en\u00a0\ud83d\udccd<\/span>Comet-Meetings Retiro<\/span><\/b><\/a> (6\u00aaplanta – Sala Parterre)\u00a0<\/span><\/b>nuestro<\/span>\u00a0Media Day\u00a0<\/span><\/b>\u201c<\/span><\/b>CTV al descubierto: revoluciona tu publicidad con la nueva TV<\/span><\/i><\/b>\u201d.<\/span><\/b>\u00a0Una jornada pensada para analizar qu\u00e9 est\u00e1 pasando\u00a0en\u00a0el mercado y cu\u00e1les son las claves que marcar\u00e1n el futuro de la televisi\u00f3n\u00a0como soporte\u00a0medi\u00e1tico.<\/span>\u00a0<\/span><\/p>\n

A lo largo de\u00a0la ma\u00f1ana compartiremos:<\/span>\u00a0<\/span><\/p>\n