{"id":242822,"date":"2022-06-30T09:09:07","date_gmt":"2022-06-30T07:09:07","guid":{"rendered":"https:\/\/avantemedios.com\/?p=242822"},"modified":"2022-06-30T10:50:20","modified_gmt":"2022-06-30T08:50:20","slug":"ponemos-en-marcha-los-boomers-de-midas","status":"publish","type":"post","link":"https:\/\/avantemedios.com\/eu\/ponemos-en-marcha-los-boomers-de-midas\/","title":{"rendered":"Ponemos en marcha \u201cLos Boomers de Midas\u201d"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-16px|auto||auto||\u00bb custom_padding=\u00bb||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/06\/campana-midas-y-avante.jpg\u00bb alt=\u00bbcampa\u00f1a-boomers-midas-con-avante-evolumedia\u00bb title_text=\u00bbcampa\u00f1a-midas-y-avante\u00bb _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-16px|||||\u00bb custom_padding=\u00bb0px|||||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbEB Garamond|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||13px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0&#8243; text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<h1><span style=\"color: #333333;\"><strong>Lanzamos \u201cLos Boomers de Midas\u201d<em>,<\/em> un programa de Twitch con Siro L\u00f3pez y Javier Ares como protagonistas<\/strong><\/span><\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||16px|||\u00bb custom_padding=\u00bb||6px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<h2>Despu\u00e9s de 25 a\u00f1os siendo su agencia de medios, Midas ha confiado en nosotros para estrenarse en Twitch<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px|||||\u00bb custom_padding=\u00bb27px|||||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<p style=\"text-align: justify;\"><b>Midas <\/b>quer\u00eda conectar con sus clientes de una forma novedosa y desde <strong>Avante Evolumedia<\/strong>, que llevamos siendo su partner de medios desde hace m\u00e1s de 25 a\u00f1os, supimos aprovechar la oportunidad para plantearle una original acci\u00f3n que encajaba a la perfecci\u00f3n con lo que estaban buscando.<\/p>\n<p style=\"text-align: justify;\">Con el objetivo de generar branding y lograr una notoriedad superior a la de su competencia, decidimos poner en marcha una <strong>acci\u00f3n de Influencer Marketing<\/strong> que les permitiese <strong>vincularse a dos perfiles mainstream muy conocidos que contaban con una buena acogida entre su p\u00fablico objetivo.<\/strong><\/p>\n<p style=\"text-align: justify;\">De la mano de Voice&amp;Views, agencia que representa los principales streamers de deportes, creamos un programa Ah-Hoc presentado por Siro Lopez y Javier Ares para la marca de talleres. Con una periodicidad quincenal, teniendo lugar dos lunes al mes a las 12.00h, desarrollamos un espacio en el que hablar sobre temas actuales y debates de inter\u00e9s, contando con diversos invitados y desarrollando charlas desenfadadas y otros asuntos que la audiencia reclamase.<\/p>\n<p style=\"text-align: justify;\">Todo ello englobado dentro de la campa\u00f1a anual de nuestro hist\u00f3rico cliente, que se reparte entre la comunicaci\u00f3n corporativa de la marca a nivel nacional y la de los franquiciados a nivel local. Con el objetivo de alcanzar un tr\u00e1fico continuo y generar el mayor volumen posible de citas a los centros, desarrollamos campa\u00f1as en televisi\u00f3n y radio para la promoci\u00f3n de sus servicios. Y \u00e9stas, a su vez, se refuerzan con medios online, combinando paid media con acciones especiales de influencers como esta.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-11px||3px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<h2>Se estrena In Real Life desde el taller Midas de Majadahonda<\/h2>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-4.jpg\u00bb _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb alt=\u00bbprograma-twitch-boomers-campa\u00f1a-midas-avante\u00bb title_text=\u00bbMicrosoftTeams-image (4)\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; custom_padding=\u00bb23px|||||\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb10px|||||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<p style=\"text-align: justify;\"><strong>El quinto cap\u00edtulo<\/strong> de la tertulia quincenal arrasa en <strong>formato IRL desde un taller de Midas<\/strong>, llegando a m\u00e1s de <strong>32.000 espectadores<\/strong> que pudieron observar de primera mano <strong>la experiencia de cliente<\/strong> y disfrutar de Siro y Javier en una ubicaci\u00f3n diferente a la que estaban acostumbrados.<\/p>\n<p style=\"text-align: justify;\">Mientras los expertos realizaban la revisi\u00f3n oficial del autom\u00f3vil de Siro L\u00f3pez antes de que se fuese de vacaciones, a quienes les dejaba su llave para que se ocupasen de todo, su hijo Xavi se encargaba de la retransmisi\u00f3n en directo. <strong>La flexibilidad de Twitch les permit\u00eda mostrar en detalle las instalaciones del taller<\/strong>, as\u00ed como <strong>los productos y servicios<\/strong> que ofrece Midas, a la vez que realizaban un contenido original y entretenido.<\/p>\n<p style=\"text-align: justify;\">Una acci\u00f3n s\u00faper din\u00e1mica, la primera del programa realizada en formato IRL, en la que Siro pudo conocer de primera mano uno de los <strong>48 talleres de Midas<\/strong> ubicados en la Comunidad de Madrid que se suman a los casi <strong>180 puntos repartidos a lo largo de toda la geograf\u00eda espa\u00f1ola.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>El embajador de la marca en Twitch retransmiti\u00f3 desde Majadahonda un programa que super\u00f3 los 23.000 espectadores \u00fanicos, aumentando el n\u00famero de suscriptores y generando una gran participaci\u00f3n de usuarios en el chat.<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; custom_margin=\u00bb||18px|||\u00bb]<h2>El \u00e9xito estaba asegurado<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243; custom_margin=\u00bb-5px|||||\u00bb]<p style=\"text-align: justify;\">Midas ten\u00eda claro que <strong>Twitch<\/strong> no solo es gaming. El formato que ofrece, parecido al de la antigua TV con diferentes canales y programas en directo, nos ha permitido <strong>generar un product placement org\u00e1nico con presencia constante de marca<\/strong> que se rejuvenece con acciones novedosas y adecuadas a lo que la sociedad demanda. Y el perfil de <strong>Siro, con 200k seguidores, era la opci\u00f3n perfecta al estar posicionado como uno de los canales senior m\u00e1s potentes actualmente<\/strong>, vinculado con la juventud y nexo entre generaciones.<\/p>\n<p style=\"text-align: justify;\">El pasado mes de abril, el estreno de <strong>\u201cLos Boomers de Midas\u201d se convirti\u00f3 en Trending Topic<\/strong> al situarse en el puesto <strong>n\u00famero 3 con mejor aceptaci\u00f3n a nivel nacional y mundial<\/strong> (LATAM) de contenidos deportivos.<\/p>\n<p style=\"text-align: justify;\">El programa, que inicialmente tendr\u00eda una duraci\u00f3n de una hora seg\u00fan lo acordado, se extendi\u00f3 hasta las tres horas y media de directo por decisi\u00f3n del propio Siro L\u00f3pez; triplicando la duraci\u00f3n estimada inicialmente y <strong>alcanzando un total de 13.363 usuarios \u00fanicos.<\/strong><\/p>[\/et_pb_text][et_pb_testimonial author=\u00bbJocelyne Bravo\u00bb job_title=\u00bbClient &#038; Digital Marketing Manager\u00bb company_name=\u00bbMidas Espa\u00f1a\u00bb _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb body_font=\u00bbMontserrat||||||||\u00bb body_text_color=\u00bb#3f3f3f\u00bb author_text_color=\u00bb#b2292e\u00bb company_text_color=\u00bb#b2292e\u00bb custom_padding=\u00bb21px||17px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<p><em>\u201cCuando Avante nos llam\u00f3 para proponernos esta colaboraci\u00f3n, no nos lo pensamos. Y los resultados est\u00e1n siendo todav\u00eda mejores de lo que esper\u00e1bamos. Ha sido un verdadero acierto apostar por Los Boomers de Midas para seguir construyendo nuestro posicionamiento de marca\u00bb.<\/em><\/p>[\/et_pb_testimonial][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-5px|||||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<p>Si te lo has perdido, puedes ver el programa completo aqu\u00ed <span>\ud83d\udc47<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb 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hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243; custom_margin=\u00bb-11px|||||\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]<p>Descubre todas las noticias relacionadas:<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb column_structure=\u00bb1_4,1_4,1_4,1_4&#8243;][et_pb_column _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb1_4&#8243;][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/06\/PrNoticias-Campana-Midas-Avante-Programa-Twitch.png\u00bb _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb alt=\u00bbPrNoticias-Campana-Midas-Avante-Programa-Twitch\u00bb title_text=\u00bbPrNoticias-Campa\u00f1a-Midas-Avante-Programa-Twitch\u00bb url=\u00bbhttps:\/\/prnoticias.com\/2022\/06\/29\/midas-y-avante-evolumedia-atrapan-a-su-audiencia-en-twitch-con-los-boomers-de-midas\/\u00bb url_new_window=\u00bbon\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb1_4&#8243;][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/06\/Extradigital-Campana-Midas-Avante-Programa-Twitch.png\u00bb _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb alt=\u00bbExtradigital-Campana-Midas-Avante-Programa-Twitch\u00bb title_text=\u00bbExtradigital-Campa\u00f1a-Midas-Avante-Programa-Twitch\u00bb url=\u00bbhttps:\/\/www.extradigital.es\/midas-y-avante-evolumedia-ponen-en-marcha-los-boomers-de-midas-nac\/\u00bb 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alt=\u00bbMarketing-Directo-Campana-Midas-Avante-Programa-Twitch\u00bb title_text=\u00bbMarketing Directo-Campa\u00f1a-Midas-Avante-Programa-Twitch\u00bb url=\u00bbhttps:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/midas-diferencia-competencia-aterrizando-twitch\u00bb url_new_window=\u00bbon\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb type=\u00bb1_5&#8243;][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/06\/ElPublicista-campana-midas-avante-programa-boomers-twitch.jpg\u00bb _builder_version=\u00bb4.10.7&#8243; _module_preset=\u00bbdefault\u00bb alt=\u00bbElPublicista-campana-midas-avante-programa-boomers-twitch\u00bb title_text=\u00bbElPublicista-campa\u00f1a-midas-avante-programa-boomers-twitch\u00bb url=\u00bbhttps:\/\/www.elpublicista.es\/anunciantes\/midas-lanza-serie-boomers-midas-twitch\u00bb 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