{"id":251060,"date":"2026-09-28T12:10:38","date_gmt":"2026-09-28T10:10:38","guid":{"rendered":"https:\/\/avantemedios.com\/?p=251060"},"modified":"2026-10-16T12:54:22","modified_gmt":"2026-10-16T10:54:22","slug":"avante-y-mad-artes-digitales-la-odisea-el-viaje-inmersivo","status":"publish","type":"post","link":"https:\/\/avantemedios.com\/eu\/avante-y-mad-artes-digitales-la-odisea-el-viaje-inmersivo\/","title":{"rendered":"AVANTE y MAD Artes Digitales: La Odisea, El Viaje Inmersivo"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb2_3,1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-16px|auto||auto||\u00bb custom_padding=\u00bb||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2026\/09\/La-Odisea-El-Viaje-Inmersivo.jpg\u00bb alt=\u00bbAVANTE y MAD Artes Digitales: La Odisea, El Viaje Inmersivo\u00bb title_text=\u00bbLa Odisea El Viaje Inmersivo\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||13px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0&#8243; text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<h1 style=\"text-align: left;\">MAD Artes Digitales vuelve a confiar en nosotros para \u00abLa Odisea, el viaje inmersivo\u00bb\u00a0<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb20px||32px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<p dir=\"ltr\">Hay clientes con los que cada proyecto es un viaje, y con <strong>MAD Artes Digitales<\/strong> esta vez lo es literalmente. En AVANTE estamos muy orgullosos de volver a acompa\u00f1arles, ahora en <strong>\u2018La Odisea, El Viaje Inmersivo\u2019<\/strong>, su nueva experiencia, en la que lideramos la <strong>estrategia digital para la venta de entradas.<\/strong><\/p>\n<p dir=\"ltr\">No es la primera vez que viajamos juntos. Antes trabajamos con ellos en <em><strong>\u2018Los \u00faltimos d\u00edas de Pompeya\u2019, \u2018Cleopatra, La Exposici\u00f3n Inmersiva\u2019 y \u2018La leyenda del Titanic\u2019<\/strong><\/em>. En todos esos proyectos nos encargamos de la estrategia digital para impulsar la venta de entradas y conectar cada propuesta cultural con su p\u00fablico. Esa experiencia es nuestro mejor punto de partida: hoy <strong>conocemos muy bien el sector del entretenimiento inmersivo, c\u00f3mo se comportan sus audiencias y qu\u00e9 momentos influyen en la decisi\u00f3n de compra.<\/strong><\/p>\n<p dir=\"ltr\">\u00c1lvaro Brandau, nuestro Head of Growth &amp; Strategy, lo explica as\u00ed: \u201cTrabajar nuevamente con MAD Artes Digitales nos permite <strong>aplicar todo el aprendizaje acumulado en proyectos anteriores a una producci\u00f3n especialmente ambiciosa<\/strong>. Nuestro objetivo es trasladar al entorno digital la capacidad de La Odisea para emocionar a p\u00fablicos muy diferentes y acompa\u00f1ar al usuario desde el descubrimiento de la experiencia hasta su decisi\u00f3n de compra\u201d.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||13px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2 style=\"text-align: left;\">Un viaje que no se mira: se recorre<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb20px||32px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<p dir=\"ltr\">Justo cuando La Odisea de Homero vuelve a despertar inter\u00e9s internacional gracias a la gran pantalla, MAD Artes Digitales propone otra forma de vivirla. \u2018La Odisea, El Viaje Inmersivo\u2019 es <strong>un recorrido de hora y media por la antigua Grecia en el que el p\u00fablico<\/strong> no se limita a contemplar la historia: <strong>entra en ella y vive algunas de sus escenas m\u00e1s conocidas.<\/strong><\/p>\n<p dir=\"ltr\">\u201cDespu\u00e9s de Tutankam\u00f3n, Pompeya, Titanic y Cleopatra, con La Odisea llevamos el mito griego m\u00e1s lejos que nunca. Esta no es una exposici\u00f3n solo para mirar: <strong>es un viaje que se recorre<\/strong>\u201d, cuenta Jelle de Jong, CEO de MAD Artes Digitales. \u201cEl nivel de producci\u00f3n de La Odisea marca un nuevo list\u00f3n para las experiencias inmersivas de todo el mundo\u201d.<\/p>\n<p dir=\"ltr\">Antes de acompa\u00f1ar a Odiseo, el visitante descubre el mundo en el que vivi\u00f3: la Grecia mic\u00e9nica, c\u00f3mo se gobernaba, c\u00f3mo eran sus palacios y ciudadelas, qu\u00e9 arte produjo y qu\u00e9 dioses y valores reg\u00edan su vida. De ah\u00ed arrancan la guerra de Troya y el largo viaje de vuelta a \u00cdtaca. <strong>Es la gran apuesta de la producci\u00f3n: rigor hist\u00f3rico convertido en espect\u00e1culo.<\/strong><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2026\/09\/MAD-La-Odisea-Save-the-Date-Prensa-2.jpg\u00bb alt=\u00bbCinco experiencias en una sola entrada-La Odisea-AVANTE\u00bb title_text=\u00bbMAD &#8211; La Odisea &#8211; Save the Date &#8211; Prensa-2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||13px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n<h2 style=\"text-align: left;\">Cinco experiencias en una sola entrada<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb20px||32px|||\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]\n<p dir=\"ltr\">El recorrido combina <strong>recreaciones esc\u00e9nicas, metaverso interactivo, realidad virtual multisensorial, proyecciones envolventes en 360\u00ba y una instalaci\u00f3n hologr\u00e1fica<\/strong>. Todo va acompa\u00f1ado de una banda sonora compuesta expresamente para la exposici\u00f3n, con una pieza para cada una de las ocho aventuras de Odiseo.<\/p>\n<p dir=\"ltr\">Adem\u00e1s, por primera vez toda la experiencia est\u00e1 <strong>disponible \u00edntegramente en espa\u00f1ol y en ingl\u00e9<\/strong>s, incluida la sala inmersiva principal. Es la propuesta m\u00e1s abierta al p\u00fablico internacional que ha creado MAD Artes Digitales hasta ahora.<\/p>\n<p dir=\"ltr\">\u2018La Odisea, El Viaje Inmersivo\u2019 ya se puede visitar en la <strong>Nave 16 de Matadero Madrid<\/strong>, el \u00fanico centro permanente de exposiciones inmersivas de la ciudad. Nosotros ya estamos a bordo. \u00bfTe subes?<\/p>\n[\/et_pb_text][et_pb_video _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_video][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_6,1_6,1_6,1_6,1_6,1_6&#8243; 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url=\u00bbhttps:\/\/www.periodicopublicidad.com\/articulo\/campanas\/mad-artes-digitales-confia-nuevo-avante\/20260928102345178677.html\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_6&#8243; _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2026\/10\/Puro-Marketing-La-Odisea.png\u00bb alt=\u00bbPuroMarketing-La Odisea\u00bb title_text=\u00bbPuro Marketing &#8211; La Odisea\u00bb url=\u00bbhttps:\/\/www.puromarketing.com\/31\/217572\/artes-digitales-confia-nuevo-avante-para-impulsar-estrategia-digital-odisea-viaje-inmersivo\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_6&#8243; _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2026\/10\/Roastbrief-La-Odisea.png\u00bb alt=\u00bbRoastbrief-La Odisea\u00bb title_text=\u00bbRoastbrief &#8211; La Odisea\u00bb url=\u00bbhttps:\/\/roastbrief.com.mx\/2026\/09\/mad-artes-digitales-confia-de-nuevo-en-avante-para-impulsar-la-estrategia-digital-de-la-odisea-el-viaje-inmersivo\/\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_6&#8243; _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2026\/10\/Rubrica-Digital.png\u00bb alt=\u00bbRubrica-La Odisea\u00bb title_text=\u00bbR\u00fabrica Digital\u00bb url=\u00bbhttps:\/\/rubricadigital.es\/mad-artes-digitales-y-avante-con-la-odisea\/\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||19px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb global_colors_info=\u00bb{}\u00bb]\n<h1>Tambi\u00e9n te puede interesar&#8230;<\/h1>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb 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