{"id":235893,"date":"2020-01-21T10:42:27","date_gmt":"2020-01-21T09:42:27","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=235893"},"modified":"2021-08-23T09:48:49","modified_gmt":"2021-08-23T07:48:49","slug":"la-television-lider-en-consumo-con-peros","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/eu\/informamos\/la-television-lider-en-consumo-con-peros\/","title":{"rendered":"La televisi\u00f3n: L\u00edder en consumo con \u00abperos\u00bb"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1″ custom_margin=\u00bb|||\u00bb 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LA TELEVISI\u00d3N: L\u00cdDER EN CONSUMO CON \u201cPEROS\u201d.<\/h1>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#B0272D\u00bb header_6_font_size=\u00bb18px\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_6_font_size_tablet=\u00bb\u00bb header_6_font_size_phone=\u00bb\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb]

Llama la atenci\u00f3n la ca\u00edda en el consumo de minutos, que llega al m\u00ednimo de los \u00faltimos 10 a\u00f1os. Un descenso que se explica por el aumento del tiempo que le dedicamos al consumo de televisi\u00f3n a la carta y online. La televisi\u00f3n es l\u00edder, s\u00ed, eso nadie lo discute\u2026 Pero cada vez se digitaliza m\u00e1s, se hace m\u00e1s a la carta y, en consecuencia, m\u00e1s de pago.<\/p>\n

Internet se va haciendo cada vez m\u00e1s fuerte y est\u00e1 empezando a mutar la forma en la que consumimos la programaci\u00f3n. Y es que la gran triunfadora del a\u00f1o 2019 es sin duda la televisi\u00f3n de pago. El 50% de los espa\u00f1oles reconoce a d\u00eda de hoy pagar por acceder a contenidos televisivos, sobre todo, si se trata de cine, series o f\u00fatbol.<\/p>\n

Canales Y Programas M\u00e1s Vistos<\/strong><\/h3>\n

Mediaset,\u00a0A3Media\u00a0y\u00a0RTVE, por este orden, son los grupos que concentran los canales m\u00e1s vistos. A pesar de que\u00a0Telecinco\u00a0es la cadena l\u00edder indiscutible, no consigue colar a ninguno de sus programas ni emisiones entre los m\u00e1s vistos. En este sentido es la cadena de televisi\u00f3n p\u00fablica,\u00a0TVE, quien lidera el ranking con El Debate Electoral o las votaciones de Eurovisi\u00f3n.<\/p>\n

En l\u00edneas generales, entre los programas m\u00e1s vistos de todas las cadenas se sit\u00faan los informativos, los deportes y los programas de entretenimiento. Por detr\u00e1s, las series, los concursos y los programas divulgativos. Como los meses de mayor consumo televisivo se posicionan febrero y octubre.<\/p>\n

Actividad Publicitaria<\/strong><\/h3>\n

Como consecuencia de todos estos cambios, la actividad publicitaria en el medio televisivo est\u00e1 sufriendo un receso. Aunque la TV contin\u00faa perfil\u00e1ndose como el medio preferido por las grandes marcas, la inversi\u00f3n cae.<\/p>\n

La mutaci\u00f3n ha llegado, y aunque los anunciantes que quieren posicionarse en el TOM entre los segmentos de edad m\u00e1s avanzada necesitan a la televisi\u00f3n, se hace imprescindible completarla con canales m\u00e1s afines a los entornos digitales para llegar a otro tipo de p\u00fablico \u201cmenos televisivo\u201d.<\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/koi-3QNB3VA6HG.marketingautomation.services\/net\/m?md=TgN4bzX4tQJIfK3HaFM5ds1c9LwOhyr9″ url_new_window=\u00bbon\u00bb button_text=\u00bbDESCARGAR INFORME\u00bb _builder_version=\u00bb4.5.1″ custom_button=\u00bbon\u00bb button_text_size=\u00bb17px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#B0272D\u00bb button_border_color=\u00bbrgba(0,0,0,0)\u00bb button_border_radius=\u00bb0px\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bb|700|||||||\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]

Otros informes relacionados<\/strong><\/p>[\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4″ include_categories=\u00bball\u00bb show_pagination=\u00bboff\u00bb zoom_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(176,39,45,0.7)\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb title_font=\u00bb|700|||||||\u00bb caption_font=\u00bb|600|||||||\u00bb caption_text_color=\u00bb#000000″ title_font_size_tablet=\u00bb\u00bb title_font_size_phone=\u00bb21px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

LA TELEVISI\u00d3N: L\u00cdDER EN CONSUMO CON \u201cPEROS\u201d. Llama la atenci\u00f3n la ca\u00edda en el consumo de minutos, que llega al m\u00ednimo de los \u00faltimos 10 a\u00f1os. Un descenso que se explica por el aumento del tiempo que le dedicamos al consumo de televisi\u00f3n a la carta y online. La televisi\u00f3n es l\u00edder, s\u00ed, eso nadie […]<\/p>\n","protected":false},"author":1,"featured_media":235894,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[16],"project_tag":[117,118],"class_list":["post-235893","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-television","project_tag-television","project_tag-consumo-de-medios"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/235893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/comments?post=235893"}],"version-history":[{"count":6,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/235893\/revisions"}],"predecessor-version":[{"id":240416,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/235893\/revisions\/240416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media\/235894"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media?parent=235893"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_category?post=235893"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_tag?post=235893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}