{"id":239911,"date":"2021-07-06T09:32:44","date_gmt":"2021-07-06T07:32:44","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&#038;p=239911"},"modified":"2021-07-06T13:48:16","modified_gmt":"2021-07-06T11:48:16","slug":"egm-2o-acumulado-movil-andalucia-2021","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/eu\/informamos\/egm-2o-acumulado-movil-andalucia-2021\/","title":{"rendered":"EGM 2\u00ba Acumulado M\u00f3vil ANDALUC\u00cdA 2021"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1&#8243; custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb11vw|0px|0px|0px|false|false\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/07\/Andalucia.jpg\u00bb alt=\u00bbInforme-Datos-EGM-Andalucia\u00bb title_text=\u00bbAndaluc\u00eda\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb91px\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb50px||0px|||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_divider color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb2px|||||\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb]\n<p>2\u00ba EGM ANDALUC\u00cdA 2021<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.67)\u00bb hover_enabled=\u00bb0&#8243;]\n<p>Ya est\u00e1 disponible el nuevo <strong>informe regional del EGM 2021<\/strong> de <strong>Avante Evolumedia<\/strong> con el 2\u00ba Acumulado M\u00f3vil, en el que se muestra el an\u00e1lisis de los <strong>medios publicitarios<\/strong>\u00a0andaluces en este 2\u00ba trimestre.<\/p>\n<p>La <strong>Televisi\u00f3n<\/strong> es el medio m\u00e1s consumido con una penetraci\u00f3n del 86+%. Reduce ligeramente su n\u00famero de telespectadores tradicionales (-41.000), pero presenta un incremento en su consumo v\u00eda online (+8,8%). El <strong>medio Online<\/strong>\u00a0(84,85%) mantiene la 2\u00aa posici\u00f3n y es el \u00fanico que crece en consumo.<\/p>\n<p>Ya en el tercer puesto encontramos al <strong>medio<\/strong>\u00a0<strong>Exterior<\/strong> (78,10%) que, acostumbrados a su crecimiento antes de la pandemia, presenta una p\u00e9rdida de -226.000 espectadores.<\/p>\n<p> En el <strong>medio Online,<\/strong> el smartphone contin\u00faa siendo, con diferencia, el dispositivo m\u00e1s utilizado. El <strong>consumo de Radio,<\/strong> con un 53,0% de cobertura, desciende ligeramente en n\u00famero de oyentes (-61.000). Son los <strong>medios gr\u00e1ficos<\/strong> los que presentan mayores p\u00e9rdidas de audiencias despu\u00e9s de Exterior: <strong>Prensa<\/strong> (16,7% y -152.000 lectores), <strong>Revistas<\/strong> (9,86% y -135.000) y <strong>Suplementos Dominicales<\/strong> (11,9% y -23.000). A pesar de esto, sus versiones online crecen a buen ritmo.<\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\"><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\"><\/span><\/p>\n<p><span style=\"color: #008080;\"><strong>\u00bfTE INTERESA EL INFORME COMPLETO?<\/strong><\/span><\/p>\n<p><strong>\u00a1Rellena el formulario para poder descargarlo!<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_code _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb]<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-239320\"><form id=\"wpforms-form-239320\" class=\"wpforms-validate wpforms-form\" data-formid=\"239320\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/eu\/wp-json\/wp\/v2\/project\/239911\" data-token=\"f35892a8870520c5bc827251e32c800c\" data-token-time=\"1776195164\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-239320-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-239320-field_1\">Nombre <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-239320-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" required><\/div><div id=\"wpforms-239320-field_7-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"7\"><label class=\"wpforms-field-label\" for=\"wpforms-239320-field_7\">Apellidos <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-239320-field_7\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][7]\" required><\/div><div id=\"wpforms-239320-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-239320-field_2\">Correo electr\u00f3nico <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-239320-field_2\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][2]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-239320-field_4-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-239320-field_4\">Empresa <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-239320-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-239320-field_5-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-239320-field_5\">Puesto en la empresa <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-239320-field_5\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][5]\" required><\/div><div id=\"wpforms-239320-field_9-container\" class=\"wpforms-field wpforms-field-select wpforms-field-select-style-classic\" data-field-id=\"9\"><label class=\"wpforms-field-label\" for=\"wpforms-239320-field_9\">Regi\u00f3n <span class=\"wpforms-required-label\">*<\/span><\/label><select id=\"wpforms-239320-field_9\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][9]\" required=\"required\"><option value=\"Andaluc\u00eda Oriental\"  class=\"choice-1 depth-1\"  >Andaluc\u00eda Oriental<\/option><option value=\"Andaluc\u00eda Occidental\"  class=\"choice-2 depth-1\"  >Andaluc\u00eda Occidental<\/option><\/select><\/div><div id=\"wpforms-239320-field_6-container\" class=\"wpforms-field wpforms-field-gdpr-checkbox\" data-field-id=\"6\"><label class=\"wpforms-field-label wpforms-label-hide\">Acuerdo RGPD  <span class=\"wpforms-required-label\">*<\/span><\/label><ul id=\"wpforms-239320-field_6\" class=\"wpforms-field-required\"><li class=\"choice-1\"><input type=\"checkbox\" id=\"wpforms-239320-field_6_1\" name=\"wpforms[fields][6][]\" value=\"He le\u00eddo el &lt;a href=&quot;http:\/\/avantemedios.com\/?page_id=3\/&quot; 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custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]\n<p><strong>Otros informes relacionados<\/strong><\/p>\n[\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4&#8243; include_categories=\u00bb49&#8243; show_pagination=\u00bboff\u00bb zoom_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(176,39,45,0.7)\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bb|700|||||||\u00bb caption_font=\u00bb|600|||||||\u00bb caption_text_color=\u00bb#000000&#8243; title_font_size_tablet=\u00bb\u00bb title_font_size_phone=\u00bb21px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>2\u00ba EGM ANDALUC\u00cdA 2021Ya est\u00e1 disponible el nuevo informe regional del EGM 2021 de Avante Evolumedia con el 2\u00ba Acumulado M\u00f3vil, en el que se muestra el an\u00e1lisis de los medios publicitarios\u00a0andaluces en este 2\u00ba trimestre. La Televisi\u00f3n es el medio m\u00e1s consumido con una penetraci\u00f3n del 86+%. Reduce ligeramente su n\u00famero de telespectadores tradicionales [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":239917,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[40,15],"project_tag":[86,87,88],"class_list":["post-239911","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-andalucia","project_category-egm","project_tag-informes","project_tag-egm","project_tag-medios-publicitarios"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/239911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/comments?post=239911"}],"version-history":[{"count":11,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/239911\/revisions"}],"predecessor-version":[{"id":240091,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/239911\/revisions\/240091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media\/239917"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media?parent=239911"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_category?post=239911"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_tag?post=239911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}