{"id":240589,"date":"2021-04-27T12:59:49","date_gmt":"2021-04-27T10:59:49","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=240589"},"modified":"2021-09-09T09:52:38","modified_gmt":"2021-09-09T07:52:38","slug":"avantpedia","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/eu\/informamos\/avantpedia\/","title":{"rendered":"\u00bfQu\u00e9 es el Lead Nurturing?"},"content":{"rendered":"\n\n\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/05\/Lead-Nurturing-Blog-Avantpedia-Avante-Evolumedia.jpg\u00bb alt=\u00bbLead-Nurturing-Blog-Avantpedia-Avante-Evolumedia\u00bb title_text=\u00bbLead-Nurturing-Blog-Avantpedia-Avante-Evolumedia\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb inline_fonts=\u00bbMontserrat\u00bb]

\u00bfQu\u00e9 es el\u00a0Lead Nurturing<\/a>?<\/strong><\/h2>\n

<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]

\u00bfC\u00f3mo podemos construir relaciones con nuestros usuarios para completar el funnel de conversi\u00f3n y aumentar los resultados?\u00a0<\/span><\/p>\n

Te explicamos en qu\u00e9 consiste esta t\u00e9cnica de\u00a0<\/span>Inbound Marketing<\/a><\/strong>\u00a0y c\u00f3mo aplicarla de forma efectiva en tu estrategia digital\u00a0<\/span>\ud83d\udc47<\/span><\/p>\n

 <\/p>[\/et_pb_text][et_pb_cta title=\u00bbEl t\u00e9rmino Lead Nurturing\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||53px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb box_shadow_style=\u00bbpreset4″]

El lead nurturing es el paso posterior y necesario para completar un buen plan de generaci\u00f3n de leads.\u00a0<\/span><\/span><\/p>\n

Es una t\u00e9cnica de inbound marketing que consiste en alimentar esos leads para que continuen si\u00e9ndolo, aport\u00e1ndoles alg\u00fan valor que les motive a mantener el inter\u00e9s en nosotros (regalos, invitaciones, informaci\u00f3n \u00fatil y de valor,etc.)<\/span><\/span><\/p>[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px|||||\u00bb]

\u00bfC\u00f3mo realizar un lead nurturing efectivo?<\/strong><\/h2>\n

<\/strong><\/p>\n

1. Segmentaci\u00f3n y lead scoring.\u200b<\/span><\/span><\/p>\n

2. Definici\u00f3n de contenidos.\u200b<\/span><\/p>\n

3. Definici\u00f3n de canales\u200b<\/span><\/p>\n

4.\u00a0\u00a0<\/b>Medici\u00f3n y feedback\u200b<\/span><\/b><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/05\/Avantpedia_Lead-Nurturing_Avante-Evolumedia.jpg\u00bb alt=\u00bbAvantpedia_Lead-Nurturing_Avante-Evolumedia.\u00bb title_text=\u00bbAvantpedia_Lead-Nurturing_Avante-Evolumedia\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es el\u00a0Lead Nurturing? \u00bfC\u00f3mo podemos construir relaciones con nuestros usuarios para completar el funnel de conversi\u00f3n y aumentar los resultados?\u00a0 Te explicamos en qu\u00e9 consiste esta t\u00e9cnica de\u00a0Inbound Marketing\u00a0y c\u00f3mo aplicarla de forma efectiva en tu estrategia digital\u00a0\ud83d\udc47  El lead nurturing es el paso posterior y necesario para completar un buen plan de generaci\u00f3n […]<\/p>\n","protected":false},"author":4,"featured_media":239648,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-240589","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/240589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/comments?post=240589"}],"version-history":[{"count":6,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/240589\/revisions"}],"predecessor-version":[{"id":240597,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/240589\/revisions\/240597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media\/239648"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media?parent=240589"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_category?post=240589"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_tag?post=240589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}