{"id":240919,"date":"2021-03-31T18:08:11","date_gmt":"2021-03-31T16:08:11","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=240919"},"modified":"2021-09-01T18:08:42","modified_gmt":"2021-09-01T16:08:42","slug":"sabes-que-es-una-whitelist","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/eu\/informamos\/sabes-que-es-una-whitelist\/","title":{"rendered":"\u00bfSabes qu\u00e9 es una Whitelist?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/04\/Whitelist_Blog_Avante_Evolumedia.jpg\u00bb alt=\u00bbWhitelist_Blog_Avante_Evolumedia\u00bb title_text=\u00bbWhitelist_Blog_Avante_Evolumedia\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb inline_fonts=\u00bbMontserrat\u00bb]\n

\u00bfSabes c\u00f3mo construir una buena\u00a0whitelist<\/a>?\u00a0<\/strong><\/span><\/h2>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]\n

Concretar esta lista de los sitios web en los que aparecer\u00e1n tus\u00a0<\/span>anuncios<\/a><\/strong>\u00a0<\/strong>es fundamental para garantizar el\u00a0<\/span>BrandSafety<\/a><\/strong>\u00a0 <\/span><\/p>\n

Def\u00ednela de forma minuciosa y aseg\u00farate de escoger\u00a0<\/span>sites<\/a><\/strong>\u00a0afines al target, con suficiente inventario program\u00e1tico y que garanticen buenos resultados.<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbEl t\u00e9rmino Whitelist\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||53px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb box_shadow_style=\u00bbpreset4″]\n

En publicidad program\u00e1tica, una\u00a0<\/span><\/span><\/span>whitelist<\/span><\/span><\/strong>\u00a0<\/span>es una lista de sitios web en\u00a0<\/span><\/span><\/span>los que el anunciante est\u00e1 dispuesto a publicar sus anuncios. <\/span><\/span><\/p>\n

Escoger de\u00a0<\/span><\/span><\/span>forma cautelosa en qu\u00e9 sitios aparecer\u00e1 nuestra marca es fundamental\u00a0<\/span><\/span><\/span>para garantizar el Brand-safety<\/strong>, por eso los anunciantes y las agencias\u00a0<\/span><\/span><\/span>siguen varios criterios a la hora de construir una\u00a0<\/span><\/span><\/span>whitelist.<\/span><\/span><\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px|||||\u00bb]\n

\u00bfC\u00f3mo construir una buena whitelist?<\/strong><\/h2>\n

<\/strong><\/p>\n

1. Asegurarnos que los\u00a0<\/span><\/span><\/span>sites<\/span><\/span>\u00a0<\/span><\/span><\/span>escogidos tienen suficiente\u00a0<\/span><\/span><\/span>inventario program\u00e1tico<\/strong>.<\/span><\/span>\u200b<\/span><\/span><\/p>\n

2.\u00a0Escoger\u00a0<\/span>sites<\/span>\u00a0afines\u00a0<\/span>\u200b<\/span>a nuestro target<\/strong>.<\/span>\u200b<\/span><\/p>\n

3.\u00a0Incluir\u00a0<\/span>sites<\/span>\u00a0que garanticen\u00a0<\/span>buenos resultados<\/strong>\u200b\u00a0<\/span>(alto % de CTR,\u00a0<\/span>Viewability<\/span>\u2026)<\/span>\u200b<\/span><\/p>\n

4.\u00a0\u00a0<\/b>Contrastar\u00a0<\/span><\/span>los datos<\/strong> con\u00a0<\/span><\/span>medidores de audiencia.<\/span><\/span>\u200b<\/span><\/b><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/04\/Whitelist_Blog_Avantpedia_Avante_Evolumedia.png\u00bb alt=\u00bbWhitelist_Blog_Avantpedia_Avante_Evolumedia\u00bb title_text=\u00bbWhitelist_Blog_Avantpedia_Avante_Evolumedia\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

\u00bfSabes c\u00f3mo construir una buena\u00a0whitelist?\u00a0 Concretar esta lista de los sitios web en los que aparecer\u00e1n tus\u00a0anuncios\u00a0es fundamental para garantizar el\u00a0BrandSafety\u00a0 Def\u00ednela de forma minuciosa y aseg\u00farate de escoger\u00a0sites\u00a0afines al target, con suficiente inventario program\u00e1tico y que garanticen buenos resultados.  En publicidad program\u00e1tica, una\u00a0whitelist\u00a0es una lista de sitios web en\u00a0los que el anunciante est\u00e1 dispuesto […]<\/p>\n","protected":false},"author":4,"featured_media":239568,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-240919","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/240919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/comments?post=240919"}],"version-history":[{"count":2,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/240919\/revisions"}],"predecessor-version":[{"id":240921,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/240919\/revisions\/240921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media\/239568"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media?parent=240919"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_category?post=240919"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_tag?post=240919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}