{"id":240976,"date":"2020-08-18T11:28:45","date_gmt":"2020-08-18T09:28:45","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&#038;p=240976"},"modified":"2021-09-02T11:30:12","modified_gmt":"2021-09-02T09:30:12","slug":"que-es-el-newsjacking","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/eu\/informamos\/que-es-el-newsjacking\/","title":{"rendered":"\u00bfQu\u00e9 es el Newsjacking?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/03\/Header-AvantPedia-definicion-NEWSJACKING.png\u00bb alt=\u00bbDefinici\u00f3n de LTV ROAS por la AvantPedia\u00bb title_text=\u00bbHeader-AvantPedia-definicion-NEWSJACKING\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb]<h1><strong>\u00bfQu\u00e9 es el Newsjacking?<\/strong><\/h1>\n<p><span class=\"EOP SCXW43796734 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb custom_padding=\u00bb0px||0px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]<p><strong>Newsjacking<\/strong><span><strong>\u00a0<\/strong>o \u201csecuestro de noticias\u201d \ud83d\udd74 \u00bfT\u00fa ya utilizas la actualidad para crear contenido viral y conseguir que tu marca gane notoriedad? \ud83e\udd14<\/span><\/p>[\/et_pb_text][et_pb_cta title=\u00bbEl t\u00e9rmino Newsjacking \u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb body_text_align=\u00bbleft\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb99px\u00bb custom_margin=\u00bb31px||27px|||\u00bb custom_padding=\u00bb35px||12px|||\u00bb box_shadow_style=\u00bbpreset4&#8243;]<p>Literalmente: \u00absecuestro de noticias\u00bb. <strong>T\u00e9cnica utilizada en marketing digital<\/strong> consistente en la creaci\u00f3n de contenido de marca relacionado con una <strong>noticia o hecho de \u00faltima hora<\/strong>.<\/p>[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb2px|||||\u00bb custom_padding=\u00bb0px|||||\u00bb hover_enabled=\u00bb0&#8243;]<p><span><\/span><\/p>\n<p><span>\u00a1Aprovecha el fen\u00f3meno trending topic en tu estrategia de branding!<br \/> <\/span><span>\u23e9 En nuestra<a href=\"https:\/\/avantemedios.com\/category\/avantpedia\/\">\u00a0<\/a><\/span><a href=\"https:\/\/avantemedios.com\/category\/avantpedia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Avantpedia<\/a><span>\u00a0de hoy te explicamos qu\u00e9 es esta t\u00e9cnica de\u00a0<\/span>Real Time Marketing<span>\u00a0y cu\u00e1les son sus claves.<\/span><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/03\/Avantpedia-Newsjacking.png\u00bb alt=\u00bbDefinici\u00f3n de la F\u00f3rmula Churn Rate\u00bb title_text=\u00bbAvantpedia Newsjacking\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el Newsjacking? Newsjacking\u00a0o \u201csecuestro de noticias\u201d \ud83d\udd74 \u00bfT\u00fa ya utilizas la actualidad para crear contenido viral y conseguir que tu marca gane notoriedad? \ud83e\udd14Literalmente: \u00absecuestro de noticias\u00bb. T\u00e9cnica utilizada en marketing digital consistente en la creaci\u00f3n de contenido de marca relacionado con una noticia o hecho de \u00faltima hora. \u00a1Aprovecha el fen\u00f3meno trending [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":238766,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-240976","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/240976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/comments?post=240976"}],"version-history":[{"count":4,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/240976\/revisions"}],"predecessor-version":[{"id":240980,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/240976\/revisions\/240980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media\/238766"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media?parent=240976"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_category?post=240976"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_tag?post=240976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}