{"id":241165,"date":"2021-08-30T10:10:09","date_gmt":"2021-08-30T08:10:09","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&#038;p=241165"},"modified":"2021-10-26T12:23:48","modified_gmt":"2021-10-26T10:23:48","slug":"advergaming-y-gamificacion-te-suena","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/eu\/informamos\/advergaming-y-gamificacion-te-suena\/","title":{"rendered":"Advergaming y Gamificaci\u00f3n \u00bfte suenan?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/09\/Advergaming-y-gamificacion-avantpedia-avante.jpg\u00bb alt=\u00bbLead-Nurturing-Blog-Avantpedia-Avante-Evolumedia\u00bb title_text=\u00bbAdvergaming-y-gamificacion-avantpedia-avante\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0&#8243;][\/et_pb_image][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0&#8243; inline_fonts=\u00bbMontserrat\u00bb]\n<h1><strong>Advergaming y gamificaci\u00f3n \u00bfte suenan?<\/strong><\/h1>\n<p><span class=\"EOP SCXW43796734 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb hover_enabled=\u00bb0&#8243; text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]\n<p><span>En nuestra <strong>Avantpedia<\/strong>\u00a0<\/span><span>de agosto hablamos sobre <strong>advergaming<\/strong> y <strong>gamificaci\u00f3n<\/strong><\/span><span>, dos estrategias de marketing\u00a0<\/span><span>de contenidos relacionadas con los videojuegos\u00a0<\/span><span>que muchas veces se confunden \ud83c\udfae Let\u00b4s play!<\/span><\/p>\n<p>&nbsp;<\/p>\n[\/et_pb_text][et_pb_cta title=\u00bb\u00bfQu\u00e9 es el advergaming y la gamificaci\u00f3n?\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||53px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0&#8243; box_shadow_style=\u00bbpreset4&#8243;]\n<p>Estas son dos estrategias de marketing no intrusivo, muy ligadas a los video juegos, aunque con objetivos diferentes. El <b>Advergaming<\/b>\u00a0se sirve de los videojuegos para implantar la marca y que los usuarios se identifiquen con ella. La\u00a0<b>gamificaci\u00f3n<\/b>\u00a0por otro lado, nos permite lograr que los usuarios realicen determinadas acciones para la marca; por ejemplo hacer viral contenidos, atraer nuevos clientes potenciales y hasta motivar a los trabajadores.<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px|||||\u00bb hover_enabled=\u00bb0&#8243;]\n<h2><strong>Algunas de sus ventajas son&#8230;<\/strong><\/h2>\n<p><strong><\/strong><\/p>\n<p><b>ADVERGAMING:<\/b><\/p>\n<p>1. Permite personalizaci\u00f3n del video juego a la marca.<\/p>\n<p>2. Viralizaci\u00f3n.<\/p>\n<p>3. Transmite los valores de la marca.<\/p>\n<p>4. Es medible. Registras todas las interacciones de los usuarios.<\/p>\n<p>&nbsp;<\/p>\n<p><b>GAMIFICCI\u00d3N<\/b>:<\/p>\n<p>1.Fidelizaci\u00f3n del cliente.<\/p>\n<p>2. Interacci\u00f3n continua entre usuario y marca.<\/p>\n<p>3. Explorar nuevas oportunidades de promoci\u00f3n.<\/p>\n<p>4. Comunicaci\u00f3n no intrusiva.<\/p>\n<p>\u200b<b><span class=\"EOP SCXP151637193 BCX0\">\u200b<\/span><\/b><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/09\/Avantpedia-Advergaming-y-gamificacion-_page-0001.jpg\u00bb alt=\u00bbadvergaming-y-gamificacion-avantpedia\u00bb title_text=\u00bbAvantpedia Advergaming y gamificaci\u00f3n _page-0001&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Advergaming y gamificaci\u00f3n \u00bfte suenan? En nuestra Avantpedia\u00a0de agosto hablamos sobre advergaming y gamificaci\u00f3n, dos estrategias de marketing\u00a0de contenidos relacionadas con los videojuegos\u00a0que muchas veces se confunden \ud83c\udfae Let\u00b4s play! &nbsp; Estas son dos estrategias de marketing no intrusivo, muy ligadas a los video juegos, aunque con objetivos diferentes. El Advergaming\u00a0se sirve de los videojuegos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":241166,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-241165","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Los t\u00e9rminos advergaming y gamificaci\u00f3n son dos estrategias de marketing de contenidos relacionadas con los videojuegos. 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