{"id":242206,"date":"2022-01-31T10:24:28","date_gmt":"2022-01-31T09:24:28","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=242206"},"modified":"2022-03-01T11:14:50","modified_gmt":"2022-03-01T10:14:50","slug":"que-aportan-los-dooh-en-marketing","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/eu\/informamos\/que-aportan-los-dooh-en-marketing\/","title":{"rendered":"\u00bfQu\u00e9 aportan los DOOH en marketing?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/01\/Avantpedia-DOOH.jpg\u00bb alt=\u00bbAvantpedia-termino-DOOH-avante\u00bb title_text=\u00bbAvantpedia-DOOH\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00bfSabes qu\u00e9 es el DOOH y qu\u00e9 puede aportar a tu estrategia de Marketing Digital?\u00a0<\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Este medio de comunicaci\u00f3n<\/strong> se puede encontrar en cualquier lugar p\u00fablico y ayuda a las marcas a conectar con su target<\/strong> gracias a los avances tecnol\u00f3gicos.<\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_cta title=\u00bb\u00bfQu\u00e9 son los DOOH?\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||51px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

DOOH<\/i><\/b> o Digital <\/i><\/b>out<\/i><\/b> of home <\/i><\/b>se define como la reproducci\u00f3n de mensajes publicitarios en formato digital en emplazamientos exteriores con el fin de impactar a la audiencia mientras se encuentra fuera de su casa: en la calle, medios de transporte, centros comerciales, equipamientos deportivos, etc.<\/p>\n

Hace uso de tecnolog\u00edas de geofencing, ofreciendo la opci\u00f3n de acotar geogr\u00e1ficamente los impactos y dirigirlos a usuarios de dispositivos m\u00f3viles en las inmediaciones de los soportes DOOH.<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px||2px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00bfCuales son las ventajas de los DOOH?<\/strong><\/h2>\n

<\/strong><\/p>\n

    \n
  1. Llega a una gran audiencia<\/li>\n
  2. Es inmediato<\/li>\n
  3. Permite crear mensajes personalizados<\/li>\n
  4. No produce fatiga publicitaria<\/li>\n
  5. Genera compromiso con la marca<\/li>\n
  6. Estrat\u00e9gico en POS<\/li>\n
  7. Es interactivo y conecta con otras plataformas<\/li>\n<\/ol>\n

    \u200b\u200b<\/span><\/b><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb-10px||-1px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

    Esta denominada 4\u00ba pantalla supone para las marcas modernidad e innovaci\u00f3n, diferencia y originalidad, y entretenimiento.<\/strong><\/p>\n

    \u00bfTe animas a probarlo?<\/p>\n

     <\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/01\/DOOH-AVANTEPEDIA.jpg\u00bb alt=\u00bbDOOH- Avantpedia-Avante\u00bb title_text=\u00bbDOOH AVANTEPEDIA\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n

    \u00bfQuieres conocer todos los t\u00e9rminos de nuestra Avantpedia?<\/h3>\n

    Puedes consultarlos aqu\u00ed<\/strong><\/span><\/span><\/a><\/p>\n

     <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

    Los DOOH son una forma de comunicaci\u00f3n que se puede encontrar en cualquier lugar p\u00fablico y ayuda a las marcas a conectar con su target gracias a la tecnolog\u00eda<\/p>","protected":false},"author":4,"featured_media":242207,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-242206","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/242206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/comments?post=242206"}],"version-history":[{"count":2,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/242206\/revisions"}],"predecessor-version":[{"id":242211,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/242206\/revisions\/242211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media\/242207"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media?parent=242206"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_category?post=242206"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_tag?post=242206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}