{"id":242812,"date":"2022-06-28T12:56:48","date_gmt":"2022-06-28T10:56:48","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=242812"},"modified":"2022-07-29T08:58:31","modified_gmt":"2022-07-29T06:58:31","slug":"consejos-para-hacer-pink-marketing","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/eu\/informamos\/consejos-para-hacer-pink-marketing\/","title":{"rendered":"Consejos para hacer Pink Marketing"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/06\/Avantpedia-Base-web-imagen.jpg\u00bb alt=\u00bbavantepedia-junio-pink-marketing\u00bb title_text=\u00bbAvantpedia-Base-web-imagen\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00bfQu\u00e9 es y como hacer Pink Marketing?<\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Junio es el mes donde se celebra el D\u00eda del Orgullo y muchas de las marcas con afinidad a la comunidad LGTBI<\/strong> aprovechan para lanzar sus campa\u00f1as incluyendo a estos colectivos como protagonistas.<\/p>\n

Por ello en esta edici\u00f3n de nuestra #Avatpedia os descubrimos el concepto Pink Marketing<\/strong>: \u00e1rea del marketing que hace referencia a campa\u00f1as de publicidad inclusivas con la comunidad LGTBI.<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbPink Marketing\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb167.8px\u00bb custom_margin=\u00bb-5px||51px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00c1rea del marketing dirigida al colectivo LGTBI<\/b>. La estrategia de estas campa\u00f1as tiene como objetivo demostrar la aceptaci\u00f3n y tolerancia <\/b>hacia este colectivo, generando un impacto positivo en la comunidad al defender la diversidad, adem\u00e1s de intentar captar a un segmento de mercado con un interesante de consumo potencial<\/b>.<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb6px||2px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Consejos para una buena praxis de Pink Marketing<\/b><\/h2>\n

<\/strong><\/p>\n

1. Incluir la diversidad sexual <\/b>en campa\u00f1as de marca (ej: mostrar familias y parejas LGTBI)<\/p>\n

2. Evitar los estereotipos, <\/b>mostrar a las personas de forma m\u00e1s aut\u00e9ntica, con tolerancia y respeto<\/p>\n

3.Contenidos testimoniales con personas LGTBI <\/b>(ej: deportistas o celebrities que est\u00e9n dentro del colectivo)<\/p>\n

4. Visibilidad en <\/b>canales digitales y convencionales <\/b>para que llegue a la mayor\u00eda y no solo al colectivo<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb-10px||-1px|||\u00bb custom_padding=\u00bb32px|||||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Todo en nuestra #Avantpedia de junio \ud83d\udc47<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/06\/Avantpedia-Pink-Marketing_page-0001-1.jpg\u00bb alt=\u00bbAvantpedia-Pink-Marketing\u00bb title_text=\u00bbAvantpedia Pink Marketing_page-0001 (1)\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00bfQuieres conocer todos los t\u00e9rminos de nuestra Avantpedia?<\/h3>\n

Puedes consultarlos aqu\u00ed<\/strong><\/span><\/span><\/a><\/p>\n

 <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Nuestra Avantpedia de junio est\u00e1 dedicada al Pink Marketing: \u00e1rea del marketing que hace referencia a campa\u00f1as de publicidad inclusivas con la comunidad LGTBI.<\/p>","protected":false},"author":4,"featured_media":242815,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-242812","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/242812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/comments?post=242812"}],"version-history":[{"count":3,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/242812\/revisions"}],"predecessor-version":[{"id":242818,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/242812\/revisions\/242818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media\/242815"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media?parent=242812"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_category?post=242812"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_tag?post=242812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}