{"id":248587,"date":"2025-02-24T11:18:11","date_gmt":"2025-02-24T10:18:11","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=248587"},"modified":"2025-03-27T15:45:24","modified_gmt":"2025-03-27T14:45:24","slug":"mas-alla-del-banner-innovacion-en-la-compra-programatica","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/eu\/informamos\/mas-alla-del-banner-innovacion-en-la-compra-programatica\/","title":{"rendered":"M\u00e1s all\u00e1 del banner: Innovaci\u00f3n en la compra program\u00e1tica"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2025\/02\/Formatos-enriquecidos-banner_Patri-Ricon_AVANTPEDIA.png\u00bb alt=\u00bbAVANTPEDIA_Notoriedad NNBB\u00bb title_text=\u00bbFormatos enriquecidos banner_Patri Ric\u00f3n_AVANTPEDIA\u00bb url=\u00bbhttps:\/\/youtu.be\/rqK62Jzu8tg?si=QG6iETwv_MbzMLCQ\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb]

M\u00e1s all\u00e1 del banner: Innovaci\u00f3n en la compra program\u00e1tica<\/yt-formatted-string><\/h1>\n

<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb custom_padding=\u00bb||11px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]

Patri Ric\u00f3n protagoniza nuestra \u00faltima <\/span>AVANTPEDIA<\/span> sobre c\u00f3mo los banners m\u00e1s creativos y nuevos formatos <\/span>Rich Media<\/span> pueden transformar el retorno de las campa\u00f1as publicitarias en la compra <\/span>program\u00e1tica<\/span> \ud83d\ude80<\/span><\/p>\n

La <\/span>creatividad<\/span> de nuestros a<\/span>nuncios<\/span> puede ayudarnos a evitar la temida Ceguera de Banner \ufe0f\u25b6\ufe0f Dale al play y potencia los resultados innovando en tus campa\u00f1as<\/span><\/p>\n

<\/span><\/p>[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/youtu.be\/egaBWMcsuQE\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_video][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.22.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]

\u00a1Consulta aqu\u00ed<\/a> <\/span>todos los t\u00e9rminos de nuestra AVANTPEDIA!<\/h3>\n

 <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Patri Ric\u00f3n protagoniza nuestra \u00faltima AVANTPEDIA sobre c\u00f3mo los banners m\u00e1s creativos y nuevos formatos Rich Media pueden transformar el retorno de las campa\u00f1as publicitarias<\/p>","protected":false},"author":5,"featured_media":248589,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124,126],"project_tag":[120,241,242,243],"class_list":["post-248587","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia","project_category-avantpedias","project_tag-medios","project_tag-notoriedad","project_tag-brand-awareness","project_tag-publicidad"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/248587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/comments?post=248587"}],"version-history":[{"count":5,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/248587\/revisions"}],"predecessor-version":[{"id":248746,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project\/248587\/revisions\/248746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media\/248589"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/media?parent=248587"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_category?post=248587"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/eu\/wp-json\/wp\/v2\/project_tag?post=248587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}