{"id":249098,"date":"2025-06-06T14:12:02","date_gmt":"2025-06-06T12:12:02","guid":{"rendered":"https:\/\/avantemedios.com\/?p=249098"},"modified":"2025-06-10T15:45:36","modified_gmt":"2025-06-10T13:45:36","slug":"apostamos-por-la-medicion-avanzada-de-adwatch-junto-a-amc-networks-para-optimizar-sus-campanas","status":"publish","type":"post","link":"https:\/\/avantemedios.com\/gal\/apostamos-por-la-medicion-avanzada-de-adwatch-junto-a-amc-networks-para-optimizar-sus-campanas\/","title":{"rendered":"Apostamos por la medici\u00f3n avanzada de Adwatch junto a AMC Networks para optimizar sus campa\u00f1as"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-16px|auto||auto||\u00bb custom_padding=\u00bb||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2025\/06\/AMC-Networks-y-medicion.jpg\u00bb alt=\u00bbAna Rodr\u00edguez de Z\u00e1rate_AVANTE\u00bb title_text=\u00bbAMC Networks y medici\u00f3n\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-16px|||||\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb header_line_height=\u00bb1.1em\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0vw||13px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb text_text_color_tablet=\u00bb\u00bb text_text_color_phone=\u00bb\u00bb text_text_color_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]

APOSTAMOS POR LA MEDICI\u00d3N AVANZADA DE ADWATCH JUNTO AMC NETWORKS PARA OPTIMIZAR SUS CAMPA\u00d1AS<\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||16px|||\u00bb custom_padding=\u00bb||6px|||\u00bb global_colors_info=\u00bb{}\u00bb]

La herramienta <\/span><\/span>blockchain<\/span><\/span> <\/span>analiza<\/span> en tiempo real el impacto y la atenci\u00f3n generada<\/span>,<\/span> <\/span>proporciona<\/span>ndo<\/span> un seguimiento completo del <\/span>journey<\/span> publicitario<\/span><\/span>\u00a0<\/span><\/span><\/span><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb21px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb]

Damos un paso adelante en la optimizaci\u00f3n de nuestras campa\u00f1as publicitarias. Y lo hacemos junto a nuestro cliente<\/span> AMC Networks International Southern Europe (AMCNISE), la mayor productora y distribuidora de canales tem\u00e1ticos de la televisi\u00f3n de pago en Espa\u00f1a y Portugal<\/span> cuya propuesta editorial cuenta con reconocidas marcas como AMC, Canal Cocina, Canal Hollywood, o Canal Historia, activando la tecnolog\u00eda de medici\u00f3n avanzada de Adwatch. Una soluci\u00f3n tecnol\u00f3gica que aporta trazabilidad, an\u00e1lisis en tiempo real y transparencia total<\/strong> en la ejecuci\u00f3n de campa\u00f1as en Medios Digitales y Televisi\u00f3n Conectada.<\/span>\u00a0<\/span><\/p>\n

Reforzamos as\u00ed nuestra estrategia de innovaci\u00f3n publicitaria<\/strong> al incorporar esta herramienta basada en blockchain que permite entender de forma mucho m\u00e1s precisa c\u00f3mo las campa\u00f1as que planificamos para AMCNISE contribuyen a generar visibilidad, inter\u00e9s y consumo de contenidos. La soluci\u00f3n de Adwatch proporciona un seguimiento completo del <\/span>journey <\/span><\/i>publicitario, desde la emisi\u00f3n de los spots hasta la interacci\u00f3n del usuario.<\/span>\u00a0<\/span><\/p>[\/et_pb_text][et_pb_testimonial author=\u00bbEnrique D\u00edaz\u00bb job_title=\u00bbHead of Digital de AVANTE\u00bb portrait_url=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2023\/10\/Enrique-Diaz_AVANTE.png\u00bb quote_icon_color=\u00bb#b2292e\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]

\u201cAl aprovechar la medici\u00f3n basada en blockchain de Adwatch vamos m\u00e1s all\u00e1 de las m\u00e9tricas tradicionales, optimizando la inversi\u00f3n de nuestros clientes en un entorno cada vez m\u00e1s complejo y cambiante\u201d<\/span><\/i><\/p>[\/et_pb_testimonial][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb51px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb]

Una tecnolog\u00eda alineada con el futuro cookieless<\/span><\/span><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb21px||18px|||\u00bb global_colors_info=\u00bb{}\u00bb]

Gracias a su integraci\u00f3n en entornos como CTV, <\/span>display<\/span><\/i> y v\u00eddeo digital, Adwatch permite tomar decisiones m\u00e1s informadas en tiempo real, ajustar la frecuencia de impacto y medir con mayor exactitud la contribuci\u00f3n de cada medio a los objetivos de <\/span>awareness<\/span><\/i> y tr\u00e1fico. Tambi\u00e9n se adapta a las nuevas m\u00e9tricas basadas en la atenci\u00f3n real generada por los impactos publicitarios, una tendencia clave en el entorno actual.<\/span>\u00a0<\/span><\/p>\n

Esta implementaci\u00f3n forma parte de nuestro compromiso y el de AMCNISE con modelos de medici\u00f3n m\u00e1s robustos, fiables y respetuosos con la privacidad del usuario; esenciales en el nuevo ecosistema sin <\/span>cookies<\/span><\/i> de terceros.<\/span>\u00a0<\/span><\/p>\n

Con esta activaci\u00f3n tecnol\u00f3gica, reforzamos nuestra posici\u00f3n como una agencia comprometida con la innovaci\u00f3n y la eficacia publicitaria, consolidando nuestro papel como socio estrat\u00e9gico para anunciantes que buscan maximizar el impacto de sus campa\u00f1as mediante soluciones avanzadas de medici\u00f3n, trazabilidad, an\u00e1lisis en tiempo real y optimizaci\u00f3n.<\/strong><\/span>\u00a0<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-28px||8px|||\u00bb custom_padding=\u00bb21px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]

\u00a1No te pierdas todas las noticias destacadas!<\/strong><\/p>\n

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Apostamos por la medici\u00f3n avanzada de Adwatch junto a AMC Networks para optimizar sus campa\u00f1as<\/p>","protected":false},"author":5,"featured_media":249101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26,123],"tags":[24,131,164,166,245],"class_list":["post-249098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-campanas","tag-medios","tag-equipo","tag-comunicacion","tag-nombramiento","tag-agencia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/posts\/249098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/comments?post=249098"}],"version-history":[{"count":9,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/posts\/249098\/revisions"}],"predecessor-version":[{"id":249122,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/posts\/249098\/revisions\/249122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media\/249101"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media?parent=249098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/categories?post=249098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/tags?post=249098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}