{"id":234130,"date":"2020-07-02T09:21:02","date_gmt":"2020-07-02T07:21:02","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=234130"},"modified":"2023-12-27T17:15:29","modified_gmt":"2023-12-27T16:15:29","slug":"la-industria-del-gaming-y-la-publicidad","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/gal\/informamos\/la-industria-del-gaming-y-la-publicidad\/","title":{"rendered":"A industria do gaming e a publicidade"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb||0vw||false|false\u00bb background_last_edited=\u00bbon|phone\u00bb background_enable_color_phone=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row 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\u00bfTienes en cuenta el mundo gaming <\/span><\/span>en tu estrategia publicitaria?\u00a0\u00a0<\/span><\/span>\u00a0<\/span><\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#B0272D\u00bb header_6_font_size=\u00bb18px\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb16px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_6_font_size_tablet=\u00bb\u00bb header_6_font_size_phone=\u00bb\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]

La industria del\u00a0gaming<\/strong>\u00a0no para de aumentar promovida por el auge de los juegos online.<\/strong> A nivel mundial, los E-<\/span>sports<\/span>\u00a0son los que m\u00e1s crecen, incluso por encima del f\u00fatbol o el baloncesto. Durante 2019 en Espa\u00f1a m\u00e1s de 60.000 personas participaron en ligas<\/span>\u00a0o eventos de este tipo<\/span>\u00a0<\/span><\/p>\n

Estar ah\u00ed es fundamental para aprovecharnos del alto nivel de\u00a0<\/span>engagement<\/span>\u00a0que ofrece este nicho de mercado todav\u00eda sin sobre explotar. Muchas marcas apuestan por el\u00a0<\/span>Influencer<\/span>\u00a0Marketing, una f\u00f3rmula que permite sacar la mejor rentab<\/span>ilidad publicitaria a sus productos y servicios utilizando este soporte que ofrece tanta visibilidad e interacci\u00f3n. El universo\u00a0<\/span>gamer<\/span>\u00a0es cada vez m\u00e1s amplio, de ah\u00ed que existan pr\u00e1cticamente una modalidad de juego para todo tipo de personas, y\u00a0<\/span>no..<\/span>\u00a0No s\u00f3lo<\/span>\u00a0es cosa de \u201cfrikis\u201d u hombres, el 50% es ya un usuario femenino.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u00bfC\u00f3mo se traduce esto en el mundo publicitario?<\/em> En\u00a0<\/span>OPORTUNIDADES<\/span><\/b>. Empezar a entrar en esta industria es fundamental. Para este 2020 se prev\u00e9 que los ingresos publicitarios de la industria d<\/span>e los E-<\/span>sports<\/span>\u00a0alcance los 175 millones de euros. El v\u00eddeo online se perfila como la primera fuente de ingresos ya que abarca el 46% de las campa\u00f1as. Los patrocinios se posicionan en segundo lugar, con 22 millones de euros invertidos tanto en eventos, liga<\/span>s e incluso equipos. El sector de la alimentaci\u00f3n es la categor\u00eda que m\u00e1s aumenta su presencia ya que crece hasta alcanzar casi un 9%.\u00a0<\/span>\u00a0<\/span><\/p>\n

Desc\u00e1rgate nuestro \u201cInforme sobre Consumo E-sports<\/strong>\u00a0en Espa\u00f1a\u201d<\/strong> y no pierdas detalle de c\u00f3mo generar nuevas oportunidades<\/span>\u00a0publicitarias para incrementar tus ventas. Los E-<\/span>sports<\/span>\u00a0han llegado para quedarse<\/span>.\u00a0<\/span>Y tu empresa..<\/span>.\u00a0<\/span>\u00bfJuega?<\/span>\u00a0<\/span><\/p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/koi-3QNB3VA6HG.marketingautomation.services\/net\/m?md=FLJ0TEUvvR9pb5fi5GTDYudtBhikoe7T\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbDESCARGAR INFORME\u00bb _builder_version=\u00bb4.16″ custom_button=\u00bbon\u00bb button_text_size=\u00bb17px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#B0272D\u00bb button_border_color=\u00bbrgba(0,0,0,0)\u00bb button_border_radius=\u00bb0px\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bb|700|||||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]

Otros informes relacionados<\/strong><\/p>[\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4″ include_categories=\u00bball\u00bb show_pagination=\u00bboff\u00bb zoom_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(176,39,45,0.7)\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb title_font=\u00bb|700|||||||\u00bb caption_font=\u00bb|600|||||||\u00bb caption_text_color=\u00bb#000000″ title_font_size_tablet=\u00bb\u00bb title_font_size_phone=\u00bb21px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

\u00bfTienes en cuenta el mundo gaming en tu estrategia publicitaria?\u00a0\u00a0\u00a0La industria del\u00a0gaming\u00a0no para de aumentar promovida por el auge de los juegos online. A nivel mundial, los E-sports\u00a0son los que m\u00e1s crecen, incluso por encima del f\u00fatbol o el baloncesto. Durante 2019 en Espa\u00f1a m\u00e1s de 60.000 personas participaron en ligas\u00a0o eventos de este tipo\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":235838,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[14],"project_tag":[],"class_list":["post-234130","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-otros"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/234130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/comments?post=234130"}],"version-history":[{"count":54,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/234130\/revisions"}],"predecessor-version":[{"id":246076,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/234130\/revisions\/246076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media\/235838"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media?parent=234130"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_category?post=234130"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_tag?post=234130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}