{"id":237621,"date":"2020-12-02T15:40:03","date_gmt":"2020-12-02T14:40:03","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&#038;p=237621"},"modified":"2021-08-23T09:34:36","modified_gmt":"2021-08-23T07:34:36","slug":"egm-3o-acumulado-movil-asturias-2020","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/gal\/informamos\/egm-3o-acumulado-movil-asturias-2020\/","title":{"rendered":"EGM 3\u00ba acumulado m\u00f3vil ASTURIAS 2020"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1&#8243; custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb11vw|0px|0px|0px|false|false\u00bb][et_pb_column type=\u00bb4_4&#8243; 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_dynamic_attributes=\u00bbtitle\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#1a1a1a\u00bb header_font_size=\u00bb20px\u00bb body_font=\u00bbMontserrat|600|||||||\u00bb body_text_color=\u00bb#000000&#8243; body_font_size=\u00bb20px\u00bb custom_padding=\u00bb5%|5%|3%|5%|false|true\u00bb animation=\u00bboff\u00bb hover_enabled=\u00bb0&#8243; body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb custom_css_blurb_title=\u00bbmargin-top: 10px;\u00bb max_height__hover_enabled=\u00bbon|desktop\u00bb header_text_align_last_edited=\u00bbon|phone\u00bb header_text_align_phone=\u00bbleft\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bb|700|||||||\u00bb header_2_text_color=\u00bb#B0272D\u00bb header_6_font_size=\u00bb18px\u00bb hover_enabled=\u00bb0&#8243; header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb30px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb header_6_font_size_tablet=\u00bb\u00bb header_6_font_size_phone=\u00bb\u00bb header_6_font_size_last_edited=\u00bbon|desktop\u00bb text_font_size=\u00bb16px\u00bb]<h2>DATOS AVANTE ASTURIAS<\/h2>\n<p>&nbsp;<\/p>\n<p>Tras la cancelaci\u00f3n de la segunda ola del EGM debido al COVID19, los datos de esta tercera ola son muy esperados. El trabajo de campo se realiz\u00f3 entre el 9-sep y el 17-nov de 2020, \u00e9poca de relativa calma en lo que a la situaci\u00f3n sanitaria se refiere, y que no refleja las audiencias durante los meses de confinamiento.<\/p>\n<p>\u00a0Los datos publicados reflejan una perdida generalizada de audiencia en este 3er Acumulado M\u00f3vil de 2020. Todos los medios, a excepci\u00f3n de <strong>Televisi\u00f3n<\/strong>, decrecen.<\/p>\n<p>El medio <strong>Exterior<\/strong> contin\u00faa liderando el ranking, <strong>Televisi\u00f3n<\/strong> mantiene el segundo lugar, ganando 12.000 espectadores en comparaci\u00f3n con el mismo per\u00edodo del a\u00f1o anterior. <strong>Internet<\/strong>, en tercer lugar, desciende 43.000 usuarios. La<strong> Radio<\/strong> se mantiene en cuarto lugar, con una penetraci\u00f3n que supera el 60%. Los medios impresos soportan las mayores p\u00e9rdidas, <strong>Revistas<\/strong> (-12%, 48.000 lectores menos), <strong>Diarios<\/strong> (-12%, 45.000 lectores menos) y <strong>Suplementos<\/strong> (-37% 58.000 lectores menos). El <strong>Cine<\/strong>, que tambi\u00e9n decrece (-25.000, un -38%) ocupa el \u00faltimo lugar.<\/p>\n<p>Las emisoras generalistas siguen en los primeros puestos del ranking de Radio en Asturias, lideradas por <strong>Cadena Ser<\/strong>, \u00fanica de esta categor\u00eda en crecer con 7.000 oyentes m\u00e1s. <strong>Cope<\/strong>, continua en segundo lugar, con 8.000 oyentes menos, seguida de <strong>Onda Cero<\/strong> (-9.000). A continuaci\u00f3n, se sit\u00faa la emisora musical <strong>Los40<\/strong>, cadena que m\u00e1s crece del ranking (+13.000), <strong>RNE<\/strong> (-11.000), en quinto puesto, y en el sexto lugar C100 (-1.000). <strong>Cadena Dial<\/strong> que soporta la mayor ca\u00edda (-24.000) pierde, adem\u00e1s 2 puestos en el ranking.<\/p>\n<p><strong>\u00a0<\/strong>Entre los diarios, las cabeceras regionales lideran el ranking perdiendo, en conjunto, 58.000 lectores: <strong>La Nueva Espa\u00f1a<\/strong>, cabecera que m\u00e1s pierde con 36.000 lectores menos y<strong> El<\/strong> <strong>Comercio <\/strong>(-22.000 lectores). \u00a0En tercera posici\u00f3n se sit\u00faa el diario deportivo <strong>Marca<\/strong>, a pesar de perder 11.000 lectores. <strong>El Pa\u00eds<\/strong>, diario generalista nacional l\u00edder, es el que m\u00e1s crece, (2.000 lectores m\u00e1s). Otros que ganan audiencia son <strong>El Mundo<\/strong>, <strong>Sport<\/strong>, <strong>ABC<\/strong> y <strong>El Mundo Deportivo<\/strong> (+1.000 lectores cada uno) y <strong>La Raz\u00f3n<\/strong> (+2.000).<\/p>\n<p>\u00a0<strong>Internet <\/strong>sorprende con una p\u00e9rdida de 43.000 internautas. Los asturianos se conectan, principalmente, a trav\u00e9s desde su <strong>Smartphone <\/strong>(76%). Destaca el crecimiento en el consumo de <strong>Smart TV<\/strong> (+8%), favorecido por el auge de <strong>servicios de V\u00eddeo On Demand<\/strong> (VOD) como <strong>Netflix<\/strong> (+2%), <strong>Amazon Prime V\u00eddeo<\/strong> (+41%), <strong>Movistar +<\/strong> (+14%) ya que el operador local <strong>Telecable pierde 48.000 usuarios<\/strong>. El uso de servicios online desciende en Asturias, destacando especialmente la ca\u00edda del <strong>Visionado de v\u00eddeos <\/strong>(-112.000), y las<strong> Redes Sociales <\/strong>y <strong>los programas\/series de TV, <\/strong>que pierden 51.000 usuarios cada uno. Los \u00fanicos servicios que crecen son <strong>El Correo electr\u00f3nico y la Escucha de m\u00fasica online <\/strong>(+4.000 y +3.000 usuarios respectivamente).<\/p>\n[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/koi-3QNB3VA6HG.marketingautomation.services\/net\/m?md=T1W2kOBT7J%2BDzSEZ02BXwJvfIvl4FzMH\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbDESCARGAR INFORME\u00bb _builder_version=\u00bb4.5.1&#8243; custom_button=\u00bbon\u00bb button_text_size=\u00bb17px\u00bb button_text_color=\u00bb#ffffff\u00bb button_bg_color=\u00bb#B0272D\u00bb button_border_color=\u00bbrgba(0,0,0,0)\u00bb button_border_radius=\u00bb0px\u00bb button_letter_spacing=\u00bb1px\u00bb button_font=\u00bb|700|||||||\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0vw||||false|false\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb29px\u00bb text_line_height=\u00bb1.2em\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb25px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]<p><strong>Otros informes relacionados<\/strong><\/p>[\/et_pb_text][et_pb_portfolio fullwidth=\u00bboff\u00bb posts_number=\u00bb4&#8243; include_categories=\u00bb18&#8243; show_pagination=\u00bboff\u00bb zoom_icon_color=\u00bb#ffffff\u00bb hover_overlay_color=\u00bbrgba(176,39,45,0.7)\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bb|700|||||||\u00bb caption_font=\u00bb|600|||||||\u00bb caption_text_color=\u00bb#000000&#8243; title_font_size_tablet=\u00bb\u00bb title_font_size_phone=\u00bb21px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>DATOS AVANTE ASTURIAS &nbsp; Tras la cancelaci\u00f3n de la segunda ola del EGM debido al COVID19, los datos de esta tercera ola son muy esperados. El trabajo de campo se realiz\u00f3 entre el 9-sep y el 17-nov de 2020, \u00e9poca de relativa calma en lo que a la situaci\u00f3n sanitaria se refiere, y que no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":237632,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[18],"project_tag":[86,87,101],"class_list":["post-237621","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-asturias","project_tag-informes","project_tag-egm","project_tag-asturias"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/237621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/comments?post=237621"}],"version-history":[{"count":6,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/237621\/revisions"}],"predecessor-version":[{"id":240414,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/237621\/revisions\/240414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media\/237632"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media?parent=237621"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_category?post=237621"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_tag?post=237621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}