{"id":239978,"date":"2021-07-06T18:00:03","date_gmt":"2021-07-06T16:00:03","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=239978"},"modified":"2021-10-26T13:13:13","modified_gmt":"2021-10-26T11:13:13","slug":"egm-2o-acumulado-movil-catalunya-2021","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/gal\/informamos\/egm-2o-acumulado-movil-catalunya-2021\/","title":{"rendered":"EGM 2\u00ba Acumulado M\u00f3vil CATALUNYA 2021"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ background_enable_color=\u00bboff\u00bb background_enable_image=\u00bboff\u00bb background_position=\u00bbtop_center\u00bb custom_padding=\u00bb9vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.5.1″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb0px|0px|0px|0px\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb11vw|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/07\/Catalunya.jpg\u00bb alt=\u00bbInforme-Datos-EGM-Catalunya\u00bb title_text=\u00bbCatalunya\u00bb force_fullwidth=\u00bbon\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bb\u00bb align_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0vw||||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb48px\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb9px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_divider color=\u00bb#ffffff\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-2px|auto||auto||\u00bb custom_padding=\u00bb2px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb text_text_color=\u00bb#b2292e\u00bb text_font_size=\u00bb24px\u00bb text_line_height=\u00bb2em\u00bb custom_margin=\u00bb4px||7px||false|false\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]

2\u00ba EGM CATALUNYA 2021<\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.67)\u00bb global_colors_info=\u00bb{}\u00bb]

Ja est\u00e0 disponible el nou informe d’EGM d’Avante Evolumedia<\/strong> amb el 2\u00ba Acumulat M\u00f2bil a Catalunya<\/strong>, on es mostra l’an\u00e0lisi dels mitjans publicitaris en aquest 2n trimestre de 2021.<\/p>\n

Internet<\/strong> es posiciona com el mitj\u00e0 l\u00edder amb una penetraci\u00f3 del 87,9% i amb un creixement de l’1,06%, deixant en segon lloc la televisi\u00f3<\/strong>, que disminueix un 1,34% respecte el trimestre anterior, per\u00f2 segueix sent\u00a0el segon mitj\u00e0 m\u00e9s consumit. Exterior<\/strong> creix un 0,88%, i es mant\u00e9 en tercera posici\u00f3.<\/p>\n

R\u00e0dio i Revistes<\/strong> disminueixen un 0,76% i 4,50% respectivament,\u00a0i es\u00a0mantenen el quart i cinqu\u00e8 lloc, seguit de Premsa i Suplements Dominicals<\/strong>, que tamb\u00e9 disminueixen considerablement un 15,16% i un 12,15% respectivament.<\/p>\n

Cinema<\/strong> continua a \u00faltima posici\u00f3, i segueix disminuint, un 51,37% des de l’\u00faltim trimestre.<\/p>\n

A les versions online dels mitjans, creix el consum de tots ells. Diaris online es posiciona en primer lloc (+0,77%), seguit de\u00a0la televisi\u00f3 online (+4,64%) i la r\u00e0dio a Internet (+5,66%). Tots tres mitjans han augmentat la seva penetraci\u00f3 respecte el trimestre anterior.<\/p>\n

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T’INTERESSA L’INFORME COMPLET?<\/span><\/strong><\/p>\n

Emplena el formulari per a poder descarregar-lo!<\/strong><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]