{"id":240922,"date":"2021-02-24T18:11:22","date_gmt":"2021-02-24T17:11:22","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=240922"},"modified":"2021-09-01T18:42:54","modified_gmt":"2021-09-01T16:42:54","slug":"conoces-la-formula-del-churn-rate","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/gal\/informamos\/conoces-la-formula-del-churn-rate\/","title":{"rendered":"\u00bfConoces la f\u00f3rmula del Churn Rate?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/03\/Header-AvantPedia-definicion-formula-churn-rate.png\u00bb alt=\u00bbImagen destacada de la defini\u00f3n Churn Rate\u00bb title_text=\u00bbHeader-AvantPedia-definicion-formula-churn-rate\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb]

\u00bfConoces la f\u00f3rmula del\u00a0Churn Rate?<\/strong><\/h1>\n

<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]

Esta m\u00e9trica te permite calcular el porcentaje (%) de abandono<\/strong> de tu web, la p\u00e9rdida de seguidores<\/strong> en tus redes sociales o la merma de suscriptores<\/strong> de tu newsletter.<\/p>\n

En nuestra\u00a0Avantpedia <\/a>de este mes te explicamos qu\u00e9 es y c\u00f3mo calcularlo \ud83d\udccc Aunque tener un 0% es casi imposible, debemos intentar reducirlo al m\u00e1ximo \ud83d\udccc<\/p>\n

 <\/p>[\/et_pb_text][et_pb_cta title=\u00bbEl t\u00e9rmino Churn Rate\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||53px|||\u00bb custom_padding=\u00bb38px||0px|||\u00bb box_shadow_style=\u00bbpreset4″]

El churn rate o tasa de cancelaci\u00f3n es el porcentaje de clientes o suscriptores que dejan de utilizar los servicios que ofrece una empresa<\/strong> durante un periodo de tiempo determinado. Aunque es un t\u00e9rmino asociado al email marketing, tambi\u00e9n se utiliza en otros sectores haciendo alusi\u00f3n a la p\u00e9rdida de clientes<\/strong>.\u00a0<\/span><\/p>[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px|||||\u00bb]

\u00bfC\u00f3mo reducir la tasa de cancelaci\u00f3n?<\/strong><\/h2>\n

<\/strong><\/p>\n

1. Identifica por qu\u00e9<\/strong> te abandonaron<\/span><\/p>\n

2. Aporta un valor a\u00f1adido<\/strong><\/p>\n

3. Cumple las expectativas<\/strong><\/p>\n

4. Segmenta<\/strong>\u00a0correctamente<\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/03\/Avantpedia-Formula-Churn-Rate.png\u00bb alt=\u00bbDefinici\u00f3n de la F\u00f3rmula Churn Rate\u00bb title_text=\u00bbAvantpedia-Formula Churn Rate\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

\u00bfConoces la f\u00f3rmula del\u00a0Churn Rate? Esta m\u00e9trica te permite calcular el porcentaje (%) de abandono de tu web, la p\u00e9rdida de seguidores en tus redes sociales o la merma de suscriptores de tu newsletter. En nuestra\u00a0Avantpedia de este mes te explicamos qu\u00e9 es y c\u00f3mo calcularlo \ud83d\udccc Aunque tener un 0% es casi imposible, debemos […]<\/p>\n","protected":false},"author":4,"featured_media":238673,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-240922","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/240922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/comments?post=240922"}],"version-history":[{"count":3,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/240922\/revisions"}],"predecessor-version":[{"id":240941,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/240922\/revisions\/240941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media\/238673"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media?parent=240922"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_category?post=240922"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_tag?post=240922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}