{"id":240958,"date":"2020-11-30T10:05:58","date_gmt":"2020-11-30T09:05:58","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&#038;p=240958"},"modified":"2021-09-02T10:10:13","modified_gmt":"2021-09-02T08:10:13","slug":"por-que-usar-el-ltv-roas","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/gal\/informamos\/por-que-usar-el-ltv-roas\/","title":{"rendered":"\u00bfPor qu\u00e9 usar el LTV ROAS?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2020\/11\/Header-AvantPedia-definicion-LTV-ROAS.png\u00bb alt=\u00bbDefinici\u00f3n de LTV ROAS por la AvantPedia\u00bb title_text=\u00bbDefinici\u00f3n de LTV ROAS por la AvantPedia\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb]\n<h1><strong>\u00a0\u00bfPor qu\u00e9 debes usar el LTV ROAS?<\/strong><\/h1>\n<p><span class=\"EOP SCXW43796734 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb custom_padding=\u00bb0px||0px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb]\n<p><span>En la \u00faltima entrega de nuestra<\/span><a href=\"https:\/\/avantemedios.com\/category\/avantpedia\/\" data-attribute-index=\"0\" target=\"_blank\" rel=\"noopener noreferrer\"> Avantpedia<\/a><span>\u00a0te contamos qu\u00e9 es\u00a0<\/span><strong>LTV ROAS<\/strong><span>, porqu\u00e9 usarlo y c\u00f3mo calcularlo para medir el \u00e9xito de tus campa\u00f1as de performance \ud83d\udcc8<\/span><\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbEl t\u00e9rmino LTV ROAS\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb body_text_align=\u00bbleft\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb99px\u00bb custom_margin=\u00bb31px||27px|||\u00bb custom_padding=\u00bb35px||12px|||\u00bb box_shadow_style=\u00bbpreset4&#8243;]\n<p>La f\u00f3rmula mide el <strong>Retorno de la Inversi\u00f3n Publicitaria<\/strong> basada en el valor del cliente a <strong>largo plazo<\/strong>. Recogiendo todas las compras que hace el usuario durante un per\u00edodo de tiempo y adjudic\u00e1ndolas a la campa\u00f1a en la que se capt\u00f3.<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb2px|||||\u00bb custom_padding=\u00bb0px|||||\u00bb]\n<p><span><\/span><\/p>\n<p><span>En resumen, esta m\u00e9trica <strong>te permitir\u00e1 saber cu\u00e1nto vale realmente cada uno de tus clientes<\/strong>\u2757\ufe0f <br \/>Conociendo este retorno de la inversi\u00f3n publicitaria a largo plazo podr\u00e1s saber no solo qu\u00e9 campa\u00f1as generan una primera compra, sino cu\u00e1les originan que te compren m\u00e1s veces y con mejor cesta media \ud83e\uddee<\/span><\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/03\/Avantpedia-LTV-ROAS.png\u00bb alt=\u00bbDefinici\u00f3n de la F\u00f3rmula Churn Rate\u00bb title_text=\u00bbAvantpedia LTV ROAS\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00bfPor qu\u00e9 debes usar el LTV ROAS? En la \u00faltima entrega de nuestra Avantpedia\u00a0te contamos qu\u00e9 es\u00a0LTV ROAS, porqu\u00e9 usarlo y c\u00f3mo calcularlo para medir el \u00e9xito de tus campa\u00f1as de performance \ud83d\udcc8La f\u00f3rmula mide el Retorno de la Inversi\u00f3n Publicitaria basada en el valor del cliente a largo plazo. Recogiendo todas las compras que [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":238755,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-240958","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/240958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/comments?post=240958"}],"version-history":[{"count":2,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/240958\/revisions"}],"predecessor-version":[{"id":240960,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/240958\/revisions\/240960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media\/238755"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media?parent=240958"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_category?post=240958"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_tag?post=240958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}