{"id":241647,"date":"2021-11-29T13:04:17","date_gmt":"2021-11-29T12:04:17","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=241647"},"modified":"2022-01-31T10:25:54","modified_gmt":"2022-01-31T09:25:54","slug":"clv-customer-lifetime-value","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/gal\/informamos\/clv-customer-lifetime-value\/","title":{"rendered":"CLV o Valor de vida del cliente"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/11\/Avantpedia-CLV-Avante-1.jpg\u00bb alt=\u00bbcustomer-lifetime-value-avantpedia-avante\u00bb title_text=\u00bbAvantpedia-CLV-Avante\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

C\u00f3mo el CLV te ayudar\u00e1 a captar y fidelizar a tus clientes<\/span><\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00bfQu\u00e9 es el Customer Lifetime Value<\/strong> CLV <\/span>y por qu\u00e9 es tan importante tenerlo en cuenta a la hora de desarrollar tu estrategia <\/span>de captaci\u00f3n y fidelizaci\u00f3n <\/strong><\/span>de clientes?<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbEl t\u00e9rmino CLV\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb199.2px\u00bb custom_margin=\u00bb-5px||51px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb]\n

El Customer<\/i> Lifetime<\/i> Value<\/i><\/strong>, que se puede traducir por \u201cvalor de vida del cliente\u201d, <\/b>se utiliza principalmente en el \u00e1mbito del marketing y consiste en dos m\u00e9tricas: el valor actual del cliente y el valor potencial que un cliente puede tener para una empresa. Por lo tanto, el CLV describe el margen de beneficio <\/b>que un cliente aporta a lo largo de su vida a una empresa<\/b>.<\/p>\n

 <\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb-7px||2px|||\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00bfPor qu\u00e9 es importante conocer el CLV?<\/strong><\/h2>\n

<\/strong><\/p>\n

    \n
  1. Ayuda a desarrollar estrategias de negocio para la adquisici\u00f3n de nuevos clientes y retener los existentes.<\/li>\n
  2. Sirve para estimar la inversi\u00f3n a destinar en la estrategia de marketing.<\/li>\n
  3. Permite conocer mejor los clientes y los motivos que les llevan a la adquisici\u00f3n de productos.<\/li>\n
  4. Ayuda a ofrecer un mejor servicio al cliente para fomentar su fidelidad.<\/li>\n<\/ol>\n

    \u200b\u200b<\/span><\/b><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb-10px||-1px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

    \u00bfTe animas a realizar el c\u00e1lculo para optimizar los costes de tu empresa y la relaci\u00f3n con tus clientes?\ud83d\udccf Si el resultado es un CLV alto, suele merecer la pena invertir en retenci\u00f3n de clientes. Si por el contrario es bajo, el presupuesto de atenci\u00f3n al cliente podr\u00eda reducirse.<\/span><\/p>\n

     <\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2021\/11\/Customer-LifeTime-Value-Avantpedia-Avante.jpg\u00bb alt=\u00bbCustomer-LifeTime-Value-Avantpedia-Avante\u00bb title_text=\u00bbCustomer-LifeTime-Value-Avantpedia-Avante\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n

    \u00bfQuieres conocer todos los t\u00e9rminos de nuestra Avantpedia?<\/h3>\n

    Puedes consultarlos aqu\u00ed<\/strong><\/span><\/span><\/a><\/p>\n

     <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

    Qu\u00e9 es el CLV (Customer Lifetime Value) y por qu\u00e9 es tan importante tenerlo en cuenta para desarrollar tu estrategia de captaci\u00f3n y fidelizaci\u00f3n de clientes.<\/p>","protected":false},"author":4,"featured_media":241654,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-241647","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/241647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/comments?post=241647"}],"version-history":[{"count":8,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/241647\/revisions"}],"predecessor-version":[{"id":241660,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/241647\/revisions\/241660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media\/241654"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media?parent=241647"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_category?post=241647"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_tag?post=241647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}