{"id":242653,"date":"2022-04-27T11:07:42","date_gmt":"2022-04-27T09:07:42","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=242653"},"modified":"2022-05-30T10:55:33","modified_gmt":"2022-05-30T08:55:33","slug":"tecnicas-cross-selling-y-up-selling","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/gal\/informamos\/tecnicas-cross-selling-y-up-selling\/","title":{"rendered":"T\u00e9cnicas Cross Selling y Up Selling"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/03\/Avantpedia-Base-web-imagen.jpg\u00bb alt=\u00bbque-es-el-metaverso-avantpedia-avante-marzo\u00bb title_text=\u00bbAvantpedia-Base-web-imagen\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00bfYa utilizas t\u00e9cnicas de Cross Selling y Up Selling?<\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Estas estrategias de venta pueden ser muy beneficiosas para tu negocio o eCommerce a la hora de vender tus productos.<\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbCross Selling\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb167.8px\u00bb custom_margin=\u00bb-5px||51px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

El Cross <\/b>Selling<\/b>,<\/b> tambi\u00e9n llamado venta cruzada<\/strong>, consiste en ofrecer algo que sea complementario<\/strong> o necesario<\/strong> para el producto que se quiere comprar o que anteriormente ya se haya adquirido.<\/p>\n[\/et_pb_cta][et_pb_cta title=\u00bbUp Selling\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb140.4px\u00bb custom_margin=\u00bb-5px||51px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″ width=\u00bb100%\u00bb]\n

El Up <\/b>Selling<\/b> consiste en motivar la compra<\/strong> del producto que se usa con el producto principal o una mejora del mismo.<\/strong><\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb6px||2px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Principales beneficios de aplicar estas t\u00e9cnicas<\/b><\/h2>\n

<\/strong><\/p>\n

    \n
  1. Ponerlo en marcha no supone ning\u00fan gasto<\/li>\n
  2. Incrementa el pedido medio del carrito de la compra<\/li>\n
  3. Aumenta la rentabilidad de las conversiones<\/li>\n
  4. Asegura ventas que podr\u00edan haberse perdido<\/li>\n<\/ol>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb-10px||-1px|||\u00bb custom_padding=\u00bb24px|||||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

    Desc\u00fabrelas en la nuestra #Avantpedia de abril \ud83d\udc47<\/span><\/p>\n

     <\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/04\/Avantpedia-Cross-Up_page-0001.jpg\u00bb alt=\u00bbCross-Selling-Up-Selling-Avantpedia-Avante\u00bb title_text=\u00bbAvantpedia Cross – Up_page-0001″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n

    \u00bfQuieres conocer todos los t\u00e9rminos de nuestra Avantpedia?<\/h3>\n

    Puedes consultarlos aqu\u00ed<\/strong><\/span><\/span><\/a><\/p>\n

     <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

    \u00bfYa utilizas t\u00e9cnicas de Cross Selling y Up Selling? Pueden ayudarte a incrementar el valor medio de la cesta, rentabilizar las conversiones y asegurar ventas<\/p>","protected":false},"author":4,"featured_media":242655,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-242653","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/242653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/comments?post=242653"}],"version-history":[{"count":3,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/242653\/revisions"}],"predecessor-version":[{"id":242659,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/242653\/revisions\/242659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media\/242655"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media?parent=242653"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_category?post=242653"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_tag?post=242653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}