{"id":243274,"date":"2022-10-26T10:06:47","date_gmt":"2022-10-26T08:06:47","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=243274"},"modified":"2022-12-27T11:17:32","modified_gmt":"2022-12-27T10:17:32","slug":"por-que-necesitas-una-cdp","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/gal\/informamos\/por-que-necesitas-una-cdp\/","title":{"rendered":"\u00bfPor qu\u00e9 necesitas una CDP?"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/10\/CDP_Customer-Data-Platform_Avantpedia_Avante.jpg\u00bb alt=\u00bbCDP_Customer-Data-Platform_Avantpedia_Avante\u00bb title_text=\u00bbCDP_Customer-Data-Platform_Avantpedia_Avante\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

\u00bfPor qu\u00e9 necesitas una CDP?<\/span><\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″ custom_padding=\u00bb||11px|||\u00bb]\n

Contar con una Customer Data Platform, CDP<\/strong>, es una inversi\u00f3n que todo equipo de marketing necesita y la mejor forma de comprender a los clientes a trav\u00e9s de los datos<\/strong> \ud83d\udd75\ufe0f\u200d\u2640\ufe0f Adem\u00e1s, utilizando estas plataformas podr\u00e1s:<\/p>\n

\ud83d\udc49 Transformar los datos en valor
\ud83d\udc49 Activar campa\u00f1as personalizadas en tiempo real
\ud83d\udc49 Consolidar datos online y offline en un perfil de cliente 360\u00b0
\ud83d\udc49 Crear audiencias espec\u00edficas
\ud83d\udc49 Orquestar la experiencia de los clientes con acciones de marketing omnicanal<\/p>\n

\u00bfC\u00f3mo funcionan?<\/strong><\/p>\n[\/et_pb_text][et_pb_cta title=\u00bbCustomer Data Platform CDP\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbEB Garamond|700|||||||\u00bb header_text_color=\u00bb#b2292e\u00bb body_font=\u00bbMontserrat||||||||\u00bb body_text_color=\u00bb#000000″ background_color=\u00bbrgba(237,237,237,0.76)\u00bb text_orientation=\u00bbleft\u00bb background_layout=\u00bblight\u00bb min_height=\u00bb167.8px\u00bb custom_margin=\u00bb-5px||51px|||\u00bb custom_padding=\u00bb22px||0px|||\u00bb hover_enabled=\u00bb0″ box_shadow_style=\u00bbpreset4″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Son plataformas que recopilan, centralizan y consolidan datos para entender mejor a los clientes <\/b>unific\u00e1ndolos en un repositorio para despu\u00e9s enriquecerlos con atributos que generan audiencias y perfiles 360\u00ba<\/b>. Tambi\u00e9n ofrecen la capacidad de realizar acciones con esos datos envi\u00e1ndolos a otras herramientas de marketing <\/b>como RRSS, email marketing o canales publicitarios concretos.<\/p>\n[\/et_pb_cta][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb min_height=\u00bb165.4px\u00bb custom_margin=\u00bb6px||2px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Tipos de datos que puede llegar a almacenar y unificar<\/h2>\n

<\/strong><\/p>\n

1. Datos de transacciones y pedidos<\/strong><\/p>\n

2. Datos de comportamiento, web y m\u00f3vil<\/strong><\/p>\n

3.Datos de perfiles <\/strong>(datos de contactos, procedentes de formularios, clientes…)<\/p>\n

4. Datos de Productos<\/strong><\/p>\n

<\/b><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb-10px||-1px|||\u00bb custom_padding=\u00bb32px|||||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb]\n

Descubre m\u00e1s! \ud83d\udc47<\/span><\/p>\n

 <\/p>\n[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2022\/10\/Avantpedia_CDP_Customer-data-Platform.jpg\u00bb alt=\u00bbAvantpedia_CDP_Customer-data-Platform-Avante\u00bb title_text=\u00bbAvantpedia_CDP_Customer data Platform\u00bb _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.5.1″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.10.7″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00bfQuieres conocer todos los t\u00e9rminos de nuestra Avantpedia?<\/h3>\n

Puedes consultarlos aqu\u00ed<\/strong><\/span><\/span><\/a><\/p>\n

 <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Contar con una CDP, Customer Data Platform, es una inversi\u00f3n necesaria para que el equipo de marketing comprenda a los clientes a trav\u00e9s de los datos.<\/p>","protected":false},"author":4,"featured_media":243275,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124],"project_tag":[],"class_list":["post-243274","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/243274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/comments?post=243274"}],"version-history":[{"count":4,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/243274\/revisions"}],"predecessor-version":[{"id":243280,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project\/243274\/revisions\/243280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media\/243275"}],"wp:attachment":[{"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/media?parent=243274"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_category?post=243274"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/avantemedios.com\/gal\/wp-json\/wp\/v2\/project_tag?post=243274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}