{"id":247829,"date":"2024-10-22T11:14:10","date_gmt":"2024-10-22T09:14:10","guid":{"rendered":"https:\/\/avantemedios.com\/?post_type=project&p=247829"},"modified":"2024-10-22T11:16:09","modified_gmt":"2024-10-22T09:16:09","slug":"kantar-y-la-medicion-de-audiencias-de-tv","status":"publish","type":"project","link":"https:\/\/avantemedios.com\/gal\/informamos\/kantar-y-la-medicion-de-audiencias-de-tv\/","title":{"rendered":"Kantar y la medici\u00f3n de audiencias de TV"},"content":{"rendered":"[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5vw||0vw||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb3_4,1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/avantemedios.com\/wp-content\/uploads\/2024\/10\/AVANTPEDIA_KANTAR-medicion-de-audiencias-de-tv-y-planificacion-de-medios.png\u00bb alt=\u00bbAVANTPEDIA_KANTAR, medici\u00f3n de audiencias de tv y planificaci\u00f3n de medios\u00bb title_text=\u00bbAVANTPEDIA_KANTAR, medici\u00f3n de audiencias de tv y planificaci\u00f3n de medios\u00bb url=\u00bbhttps:\/\/youtu.be\/rqK62Jzu8tg?si=QG6iETwv_MbzMLCQ\u00bb url_new_window=\u00bbon\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||18px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|700|||||||\u00bb custom_margin=\u00bb||18px|||\u00bb custom_padding=\u00bb1vw||0px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ inline_fonts=\u00bbMontserrat\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

Kantar y la medici\u00f3n de audiencias de Televisi\u00f3n<\/yt-formatted-string><\/h1>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_font_size=\u00bb16px\u00bb custom_margin=\u00bb||-1px|||\u00bb custom_padding=\u00bb||11px|||\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]\n

David Izquierdo, desde nuestro departamento de planificaci\u00f3n, nos trae una nueva AVANTPEDIA. En este v\u00eddeo, os contamos las claves de KANTAR para la medici\u00f3n de audiencias de televisi\u00f3n y c\u00f3mo la utilizamos en el d\u00eda a d\u00eda de la planificaci\u00f3n de medios. <\/span><\/p>\n

\u00a1Una herramienta indispensable para conocer de primera mano la situaci\u00f3n del medio televisivo y asegurar que las campa\u00f1as de AVANTE sean todo un \u00e9xito!<\/span><\/p>\n

<\/span><\/p>\n[\/et_pb_text][et_pb_video src=\u00bbhttps:\/\/youtu.be\/rqK62Jzu8tg?si=QG6iETwv_MbzMLCQ\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_video][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_sidebar orientation=\u00bbright\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#B0272D\u00bb body_font=\u00bb|600|||||||\u00bb body_font_size=\u00bb15px\u00bb body_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbleft\u00bb body_font_size_tablet=\u00bb\u00bb body_font_size_phone=\u00bb\u00bb body_font_size_last_edited=\u00bbon|desktop\u00bb border_color_all=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.22.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]\n

\u00a1Consulta aqu\u00ed<\/a> <\/span>todos los t\u00e9rminos de nuestra AVANTPEDIA!<\/h3>\n

 <\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

David Izquierdo, desde nuestro departamento de planificaci\u00f3n, nos cuenta las claves de KANTAR para la medici\u00f3n de audiencias de televisi\u00f3n y su uso en el d\u00eda a d\u00eda de la planificaci\u00f3n de medios<\/p>","protected":false},"author":5,"featured_media":247830,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[124,126],"project_tag":[117,180,233,234],"class_list":["post-247829","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-avantpedia","project_category-avantpedias","project_tag-television","project_tag-campanas","project_tag-planificacion","project_tag-audiencias"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t