INTERNATIONAL EGM report 2nd WAVE 2024
The new EGM report from AVANTE | The media agency that adds value is now available, covering the 2nd Wave at the national level. It provides an analysis of advertising media in this first quarter of 2024.
Internet maintains its leadership in terms of penetration, surpassing Out-of-Home and Online TV, which has dropped to third place behind Linear Television. Social Media shows minimal growth, holding steady in fifth place, and Radio remains the sixth medium with similar data to previous surveys. Overall, there is a generalized increase in consumption across the top 5 media platforms, notably driven by a significant rise in Cinema, nearly doubling its audience.
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