EGM Spain report 3rd WAVE 2024

The new EGM Spain report from AVANTE | The media agency that adds value is now available, covering the 3rd Wave at the national level, which shows the analysis of advertising media in the first quarter of 2024.

Internet maintains its leadership in terms of penetration. In second and third place, we find Outdoor media and Conventional TV, along with the consumption of Television & Online Video. Following them are Social Media, which increases its penetration by almost 3 points compared to the previous total. Content Sites rank sixth, with an increase in consumption compared to the previous total. Radio experiences a slight decline, consolidating its seventh place. Overall, there is a widespread increase in the consumption of the TOP 4 media in Spain, except for Conventional TV, which falls slightly. The increase in Cinema is also noteworthy, as it raises its audience by two points.

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