International EGM 2nd Wave 2023
Our Second AVANTE EGM report with the 2nd Wave 2023 is now available. As usual, we break down the consumption of advertising media at the International level and the behavior of the audiences in Radio, Internet, Press, Foreign and Magazines.
Internet once again leads in terms of penetration, ahead of Television Online and Conventional TV, second and third. Outdoor media increase vs previous period while Traditional Television continues to lose audience. The Social Networks experience an increase of four percentage points, placing it in fifth place, to the detriment of Radio, which lost five tenths of. In general terms, there was a general increase in the consumption of the online version of the media, with the increase in Online Radio (+38,10%) standing out above all.
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