Media Landscape Spain 2023

The new overview of the media landscape in Spain from AVANTE | The media agency that adds up is now available, with the 3rd Wave at National level, which shows the analysis of the advertising media in the last quarter of 2023.

Internet maintains its leadership in terms of audience reach, ahead of conventional television (which regains second place) and digital television, which moves into third place ahead of outdoor media, which has increased compared to the previous EGM. Social Media experienced an increase of three percentage points, consolidating fifth place, and Radio, the sixth medium, with similar data to the previous accumulated figure. In general terms, there was a general increase in top 5 media consume, with the increase in Cinema, which almost doubled its audience, and Magazines standing out above all.

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The media agency that adds up

We are a media agency, which means we do everything. Our consultative and proactive spirit allows us to provide you with much more value in the joint definition of your strategy and accompany you from the briefing to the learning and the measurement of results.

We adapt to the media your consumer and your business to offer you unique media solutions aimed at improving your bottom line. And, most importantly, we put a lot of love into everything we do, and that shows in the results.

In short, we analyze, plan and execute your 360º campaigns in the most efficient and profitable way, using all the tools available on the market.